Six simple strategies e-commerce stores can implement to earn more sales through social media
According to Statista, an estimated 3.6 billion people use social media around the globe. That is around half the world’s population.
With that many people on social media, brands see it as an excellent opportunity to establish a name for themselves and eventually increase their sales. Research shows that 73 percent of marketers believe that social media has been effective for their businesses.
On top of it, 54 percent of the customers search products during their browsing sessions. They even join relevant groups and read reviews and recommendations related to products in mind.
In light of the statistics mentioned above, let’s establish the fact that social media provides a massive window of opportunity to attract audiences towards your brand and shoot up your sales.
But how?
Let’s have a look at six simple strategies you could employ to earn more sales through social media.
- Interact with the Audiences
Social media has made it so easy for brands to interact with their customers.
To state the obvious, you can begin by incorporating strong support for customer’s queries. Then, you can take it to the next level by building up a fun atmosphere where customers can enjoy communicating with you.
Spark a conversation with the audience by asking about:
- Their favorite products
- One positive and negative thing about your brand
- The gifts people are planning to give to their loved ones on special occasions
Moreover, hosting live video sessions is all the rage these days. When you launch a product by doing a live stream or start a casual chit-chat session, customers feel connected to the brand. This connection and a sense of importance translate to brand loyalty eventually.
- Invest in Advertisement
More than 70 million businesses have Facebook pages. If you want to attract the audience to your brand, you would have to compete against the likes of you. Without paid advertisement, it is merely a pipe dream to build a strong following.
Facebook and Instagram use dynamic micro formulas to pull the audiences towards brands and online businesses. So, if a person expresses interest in your product, the ads of your brand would be shown to them.
It is crucial, however, to advertise wisely. In particular, keep the frequency low and relevance higher.
If a person sees an ad for eight times and doesn’t convert, it is unlikely that he or she would change their mind on the 9th attempt. Hence — the low frequency.
On the other hand, make sure that your advertising campaign is in line with your target audience. But, how can you choose the ideal platform where most of your target audience is found?
Let us make it easy for you.
Research suggests that people prefer Instagram when they are looking to buy something online. So, for example, you are an e-commerce store, then most of your target audience is on that platform. Logically, it would help your business if you display more ads on Instagram.
- Conduct Online Quizzes
When you think about ramping up brand engagement through social media, you can NEVER afford to miss out on quizzes.
BuzzSumo, a content research company, claims that a quiz is the most engaging form of content on social media. In particular, quizzes garnered an average of 51,968 likes and shares on Facebook.
But what is it that makes them so compelling for the audiences?
Well, if we name one underlying reason behind the popularity of quizzes, it’s the ego boost. When we score highly on quizzes and share it with our friends, we feel good about ourselves — especially when they shower us with heart reacts and shares.
Besides, conducting quizzes would give you a reasonably good idea about the kind of content people like to see. Not only that, but you could use quiz responses to improve your products and services according to what your target-audience wishes.
- Tie-up the Blogs with Social Media
A blog is a vital asset for SEO. However, things get interesting when brands leverage social media platforms to connect their customers with the blog. This practice has gained popularity in the realm of digital marketing.
For instance, Myntra—an e-commerce company from India—yielded an excellent conversion rate when they employed the strategy to tie-up their blogs with Facebook posts.
That takes us to question of ideal word limit required to pull the audiences. And guess what? A short and concise approach is not always the best.
According to neilpatel.com, articles varying between 2000 and 2500 words in length get the most shares on Facebook.
- Prepare Engaging content
One of the best ways to gain customers’ loyalty is by adding value to their experience. You don’t necessarily have to promote your products and services all the time.
Instead, strike the chord with them by sharing stories, telling them about your social ventures, or show them the way you do things behind the curtains. People love that. Not to mention, the emotional factor acts as a catalyst for making an existing customer into a loyal customer.
Moreover, count on the power of micro-content. With a never-ending variety of content available online, people don’t take a moment to skip something once it starts to bore them.
Nobody has time these days to read up on 5000-words articles or watch 15-minute videos. Therefore, embrace the infographics instead of lengthy articles and post short videos to attract maximum viewers.
- Promote a Culture of Reviews
When it comes to shopping online, people prefer popular brands over new businesses. It is because they have a reputation, and customers trust them. Therefore, a new company has to work hard to earn the goodwill of the customers.
The most effective way to climb up the ladder of reputation is by fostering a culture of reviews. And why not! It is backed by research.
According to a report, 53 percent of the people are likely to consider brands – for their next purchases – that hold a transparent and honest public image.
Another study indicates that 70 percent of consumers consider the products that attract the highest amount of reviews on social media. If a brand doesn’t have a review section, customers consider it a red flag.
Another reliable strategy to spread positive reviews about your product is influencer marketing. If a renowned celebrity or a social media personality is endorsing your product, people will also trust your brand.
So, for example, if I am looking to buy underwear online, I will prefer an underwear company whose products my favorite footballer or basketball player is endorsing.
This is how celebrity endorsements work. So, collaborating with a famous personality to promote your business can amplify the credibility and popularity of your products.
Final Remarks
We are pretty confident that you are now ready to turn around the fate of your e-commerce store.
But remember, flexibility is the key to success. With time, the current methods of directing traffic to your e-commerce stores would fade out, and new ones would emerge.
So, why not become the trendsetter yourself? Keep a check on the emerging trends, but don’t be afraid to test out-of-the-box methods to promote your business.
If you have a tip or two in mind, we’d love to hear it out. Show some love in the comment section and give us a chance to respond to your queries.
