Nowadays, online shopping has gone mainstream, and everybody is doing it. Not to mention, the Covid-19 pandemic has made it more evident that a business without an eCommerce store probably won’t survive in the long term.
Moreover, in light of recent credit/debit card in-store problems, it is usually a more secure and safe method of buying products than giving out your credit card details to an unknown customer service representative or going to a physical store.
That said, there are a few individuals who still don’t trust online shopping. So, if you’re thinking of starting an eCommerce business and are worried your customers won’t trust you, rest assured, that won’t be a problem.
But, there are other issues you need to work out if you want your eCommerce store to be successful, including bringing in as many customers as possible, retaining existing ones, your eCommerce store’s product offerings, customer service, the website, etc.
So, with that in mind, let us look at some essential elements needed for setting up a great eCommerce store.
- Good Product Images and Descriptions:
When customers search for a particular product or service, they want to know every detail before purchasing because online shopping lacks the physical interaction a customer can have with a product. So, it is vital to provide them with professional product images and as much information as possible.
As far as product images go, consider taking photographs from various angles and ensure that you’re using a high-quality camera that captures every physical detail of your product. When it comes to product details and information, cover all aspects, including colors available, font type, text size, etc.
You can hire a professional service such as Widen Product Information Management or do it yourself if you have your way around a camera. In the end, the goal here is to make your customer feel confident when buying products from your store.
- An Excellent Checkout Process:
Adding products to your online shopping cart should be a hassle-free, straightforward process. In addition, your product’s style preferences and color choices should be simple to view and choose from.
For example, if your eCommerce store has a complicated checkout page, chances are your potential customers will abandon their cart and go to your competitor’s website. So, keep things basic and ensure that you value your customer’s time. Doing so will allow them to have an excellent shopping experience in your eCommerce store.
So, it is vital to ensure that your eCommerce store’s core functionality and design allow easy access, make the checkout process more manageable, and make the overall experience more seamless.
- Great mobile compatibility:
Without a doubt, most of us own a smartphone. In fact, around 80 percent of all people who are active online own one. Mobile visits trump desktop visits by a significant margin which is why it is a no-brainer to take advantage of such a situation and ensure that your eCommerce store is compatible and optimized for use on smartphones.
It would be an excellent idea to hire a coding expert to incorporate elements that allow your store to provide your customers with the same unique shopping experience on smartphones as it does on a desktop or laptop.
- Incorporate CTAs(call-to-actions):
One way to lead your potential customers through your eCommerce store is via CTAs specific to what you want to achieve. For instance, if you’re hosting an online sale, like 20 percent off on a particular product, ensure your store has a CTA that clearly shows your customers such an offer.
While this might be a no-brainer, there are still people out there who haven’t used an eCommerce store. Therefore, such CTAs are perfect for attracting customers and enticing them to do what you want. In this case, purchase a product that is on sale!
Adding that extra help allows your customer to build confidence and shows that you care about them and go the extra mile. In this case, offer discounts to ensure you get their business and not your competitors.
- Impeccable Customer Support:
Customer support is of the utmost importance, especially if you’re running an eCommerce store. Your customer should always have someplace to go for products/service-related questions and inquiries. There are various types of customer support ranging from 1-800 numbers to online chat to email support you can integrate into your eCommerce store to make reaching out easy for your customers.
However, you have to decide which one(s) is best for your eCommerce store. For instance, if you want to utilize technology, an online chat with the help of a chatbot can answer frequent questions without little human intervention.
Alternatively, email or 1-800 number is the way to go if you have an in-house support team.
If your eCommerce store isn’t easy to navigate, you will have a lesser chance of making an online sale from the beginning. So, ensure that your store’s homepage encourages and invites customers to click on categories and products they are looking to buy.
In addition, these categories should be self-explanatory and broken down into smaller subcategories. Doing so will allow your visitors to navigate and find what products they are looking for without spending too much time.
Furthermore, it would help if you also incorporated a search bar into your eCommerce store’s design to allow your customers to search for products or services they want with a simple click of a mouse.
- Privacy and security:
Last but not least, your eCommerce store must be secure while keeping your customer’s information private. So, ensure that you’re utilizing SSL certificates to encrypt data that comes from and goes to the customer’s internet browser.
An eCommerce store should always be pleasing to the customer’s eyes and offer them a hassle and stress-free shopping experience. So, ensure that you create an eCommerce store that is easy-to-navigate, perfectly viewable on smartphones, protects your customer’s information, and gives them a memorable shopping experience.
Doing so will allow you to have repeated and new customers, which in turn will lead to massive profits and long-term success in the foreseeable future.