Role of Digital Marketing in Business Growth
- Digital Marketing

Role of Digital Marketing in Business Growth

Digital marketing has revolutionized the way companies operate, communicate, and reach out to customers. As a result, a strong online presence has become vital to business growth, success, and sustenance.

Now, what exactly is the role of digital marketing in business growth?

Let’s find out.

  1. Strong Brand Name
    A brand name that uniquely identifies your company is a must. Delivering what you promise the customers helps build your brand’s reputation and gain customers’ trust.
    Brand awareness is one of the most overlooked ways of marketing your business, yet it’s an excellent tool for attracting prospects and turning them into satisfied customers. A happy customer shares his feedback hence taking in more customers for your business.
  2. Affordable
    Not all businesses afford to put up ads on TV, billboards and this is where digital marketing comes in. You can easily advertise your company and reach the target customers with digital marketing ads. These won’t cost much and will reach a much larger audience than other traditional ways like billboards and print ads.
  3. Earn More
    Digital marketing campaigns lead to higher conversion rates, which means many customers land on your website and get to know about your business. It’s easy for people to search your company online and know your products/ services.
    It, in turn, leads to increased revenue. Google says that the businesses that utilize digital marketing strategies to advertise themselves have a 3.3 times more possibility of business expansion.
  4. A Better ROI
    You can easily measure your business ROI by dividing the cost of a marketing campaign by the money it makes. The critical point is to keep continuous traffic on your website and generate more leads.
    Higher traffic means more people will reach you and purchase your goods or services.
  5. Wider Reach
    Spreading your business with traditional marketing ways demands lots of money and time. So, deploying a digital marketing campaign can help you expand your business in new areas and adjust the digital marketing campaigns for your target community.
    You can get global by reaching people through their smartphones and tablets. With minimum investment, you can attract customers across the globe -that’s the power of digital marketing!

Strategies Beneficial for Your Business

Strategies Beneficial for Your Business

Here is a list of best marketing strategies that are beneficial for any business; a brief description is given for each. Scroll on!

  1. Blogging with SEO
    Search Engine Optimization or SEO is a powerful tool for your online business growth. A good SEO improves your website to rank higher in the Google search engine in terms of keywords.
    The more keywords you rank at, the better reach you get. This is because people usually open the first few pages when they search for something. So, it’s best to reach a good spot on the first search page of Google.
    SEO attracts more traffic for your website from your target audience. For example, if you are a CCTV camera supplier, you may use SEO to rank keywords like “best budget CCTV cameras” or “how to use a CCTV camera.”
  2. Attractive Web Designing
    It’s vital to keep your website easy to access, interactive, clean, and engaging. If it’s not the case, the visitor won’t stay on your page for long. It’s best to hire a professional for your website design as it will influence your website visitors. Keep your design clean, modern, and mobile-friendly, or there is a chance of losing customers otherwise.
  3. Content Marketing
    Sharing informational content with your audience is another digital marketing strategy that works. Here you use blogs, videos, and infographics to value your customers.
    For example, you can write a blog on “best wireless CCTV cameras” if you sell CCTV cameras. You can choose any format for your content, but make sure it is relevant to your products/ services and informative for the audience.
    Content marketing helps generate more traffic, increase revenue, and also helps in optimizing the content for search engines.
  4. Email Marketing
    Email marketing is a budget-friendly way of retaining existing customers and building new ones. It’s necessary to keep your emails valuable so that the customer doesn’t unsubscribe you.
    Even when the customer doesn’t need your product/ service, he will remember your name and get back to you whenever he needs your product/ service. You can personalize email campaigns for a different audience in an email marketing strategy.
  5. Social Media Marketing
    You can use different social media marketing platforms depending on your audience preferences. The aim is to create brand awareness and increase your website traffic.
    The most powerful platforms include Facebook, Instagram, Twitter, LinkedIn, and Pinterest. The strategy helps you build and maintain your brand reputation by providing informational and promotional content. Moreover, it’s a great way to interact with your customers.
    Creating a powerful marketing funnel, voice search marketing, video marketing, online contest and giveaways, and writing online press releases are other social media marketing strategies beneficial for any business.

How to Create a Powerful Marketing Funnel?


Around 68% of businesses don’t know that they have a marketing funnel, and it can be measured. So if you want to generate more leads and attract more customers, you need to harness the power of this strong marketing tool.
In the term marketing funnel, the word “funnel” is a metaphor used to represent the buyer’s journey. It involves all the stages through which a prospect passes before becoming an actual customer.
Just like fluid is channeled through a funnel, you need to channel your target audience from just being prospects to becoming loyal customers. The figure below depicts how a simple marketing funnel works.

  1. Top of the Funnel
    Here, you have to build your brand’s reputation, increase your visibility and make your target community know about your business, products, or services.
    The stage may involve the target audience going through your products online, reading blog posts, or watching a product video. At the top of the funnel, customers are not ready to buy anything from you; they are just getting to know you.
    It involves strategies like email marketing, direct marketing, SEO, paid promotions, etc.
  2. Middle of the Funnel
    The middle stage is where you have to build a strong trust of your customers to start taking an interest in what you have to offer.
    The stage often involves audience integration with your business, where they may get in touch through the contact form given on your website. The tactics for this stage include webinars, demos, email marketing, etc.
  3. Bottom of the Funnel
    At the bottom stage, you have built enough trust that your target prospects are ready to purchase from you.
    You must attractively present your product/ services so that the customer thinks it’s the best solution to their problem. Here you can offer upsells, deals, bundles, add scarcity, and then offer discounts.

If you haven’t yet moved onto digital marketing campaigns for your business, you are missing out on an excellent growth opportunity!

Role of Digital Marketing in Business Growth

Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.