As the popularity of non-fungible tokens (NFT) becomes more and more widespread, many robust marketing strategies have become apparent and necessary to survive an increasingly competitive marketplace.
Within the NFT space, some marketing strategies are standard, and it’s not difficult for a business owner to execute. However, other approaches may feel new or risky because they’ve never been tried before. But if you’re willing to take a significant risk to take home big rewards, read on!
We’ve compiled a list of effective NFT marketing strategies that can be used by any business, no matter how large or small. We recommend you learn more about the platforms you want to use, as many have unique marketing strategies and content creation styles.
Marketing Objectives of NFT Brands
Marketing each NFT is crucial because they are a type of product impossible to replicate elsewhere. The only way to reach the sales goal is to raise the level of collection demand. Additionally, the community, influencers, and celebrity owners play a role in the value increase of NFT, which goes beyond individual pieces of art. The marketer must highlight the artwork’s scarcity and the advantages of owning one.
Additionally, the NFT market has trouble due to worries about website scams, phishing, duplication, plagiarism, and rug pulling. As a result, you must ensure the purchaser holds an actual token from your collection. However, it is possible to ensure genuine artwork reaches the intended collectors with a foolproof NFT marketing strategy.
Sensational factors support the Value and demand of NFT. As a result, volatility is a constant worry for the NFT ecosystem. Only effective marketing can minimize the impact of the pump and dump on the Value of NFTs. In 2022, a strong community and project ecosystem will be facilitated by an effective NFT marketing strategy. However, without a consistent and effective NFT marketing plan, the collection could freeze over during a protracted bear market.
The Best NFT Marketing Strategy You Need for 2022
In the era of decentralization, the marketing strategy is a crucial part of the success of any NFT. Community marketing will be more helpful at this stage than a top-down strategy. The most effective and versatile NFT marketing strategies are the following:
Know Your NFT Project:
The best way to know about your project is to learn about it before you do anything. Check the project description and their team. If they have a community, join and give it a try; otherwise, do not buy an NFT on anyone else’s advice. In creative work, you can establish yourself in the market if you have the experience to your name and extensive knowledge of blockchain technology.
You should also learn as much as possible about the NFT’s artists and maintain good relationships with them. The artist-NFT combination is unique! They can value your other work by creatively using their artwork while making more sales.
Drop Your NFT Collection with a Hype:
You can use the hype, market in demand, and limited edition strategy to optimize your NFTs. You can use it to increase sales and revenue from your auction. By dropping your collections in an active market, you will have a higher chance of them selling faster.
It is an excellent way for artists to generate more revenue by selling their NFTs at an attractive price with limited edition options and increasing the value of their contributions. It also lets customers experience art from various artists at once rather than just one or two. In addition, after the drop, they will access a broader range of options for buying art for their collections.
Make an Amazing Website:
In the era of decentralization, the website is a crucial part of the success of any NFT. You can use decoration strategies and make it a fantastic website. You should be able to display your best art and tell them how they can obtain them.
If you want people to visit your website, you should use simple language and make it easy for users to navigate around the site, explore content and look at art. Regardless of your business type, we recommend using a landing page for each NFT that showcases all its attributes and selling points in one place.
Develop an Exciting Roadmap:
You should be able to get the community excited about the next steps of your NFT project. The road map is your strategy for developing the project and is a crucial part of your marketing campaign. An exciting roadmap can help you boost brand awareness, attract investors and business partners, and keep existing customers interested in what you are doing next.
Every NFT project has a development roadmap since they want their platform to grow, and they will make some big announcements using the roadmap. Therefore, we recommend you use a timeline to make it easy for everyone visiting your site to understand upcoming events and features.
Search engine optimization (SEO) and NFT marketing:
The organic visibility of your virtual collectibles is improved with the help of SEO strategies. In addition, NFT’s brand ambassadors create content that displays specific search terms as part of their marketing strategy. While the buyer makes use of such keywords when making an online purchase.
Since potential customers looked at SERPs, your NFT would represent them according to the specific SEO. Therefore, using this strategy can result in several bids and brilliant benefits from your auction. You will learn that SEO offers many opportunities once you hire a cryptocurrency agency.
Add Utility to Increase value:
You should add utility to your NFTs to increase their value. You can use it as part of your NFT marketing strategy. For example, you can use your users’ and customer data to find new customers and increase the demand for your digital collectible.
Since you have more information available, you can market these NFTs much better. The key to selling digital collectibles is consumer trust and reliability, so you need to get art experts from all over the world interested in buying them because of their value.
Selecting The Famous NFT Marketplaces :
Virtual assets are sold and bought on specific marketplaces known as NFT platforms. For example, you can trade many NFTs, including cards, video games, and virtual property, on the leading NFTs exchange.
NFT marketing channels will interact with every potential customer in this market. Enroll your NFTs on multiple platforms to increase the likelihood that you can sell them for a high price. Roble, OpenSea, Enjin, and Atomic Hub are examples of NFT platforms.
Add Your Presence in NFT Calendars:
The best way to get NFTs on your calendar is to reach out directly to the community and let them know about the release of your NFT. You can do this by using a simple email or social media campaign, and you will be able to see how it works for you.
- Title of your art collection
- Information about artists
- Date and time of release
- Listed market platforms
However, if you want to go with the best approach, your NFT should be included in multiple calendars, so everyone knows about it. Therefore, we recommend creating a unique, custom-made calendar where you can add your NFTs first and take advantage of scheduled promotions.
Social Media Promotion :
Social media plays a crucial role in marketing your NFT. You can use it to inform your potential customers about the release of the NFT. Use Instagram and Facebook in particular since they allow each person to create their profile.
You can post a message on different social media channels to let people know that you have just released a new art collection on a specific date and time. In addition, you can set up a transparent promotion where you can show how happy the customer is with your digital collectible by using some images and videos throughout the day.
Online Forum Promotion:
It would be best if you promoted your NFT to a forum that lets you access potential customers and where they also have a wide range of digital assets available. We recommend you use Reddit because it is one of the largest communities that allows simple and flexible discussions.
Creating links, banners, and shortcodes to promote your NFT on different social media pages would be best. That can be inexpensive to boost your NFT in forums and get more buyers interested in this unique market.
Hosting AMA Sessions:
The NFT marketing strategy also includes using your NFT in an AMA session. That can be a good way for you to interact with buyers and let them know about the features and benefits of your digital collectible. There are many platforms where you can host an AMA session, but the most popular ones are Reddit, discord, YouTube, and Instagram.
AMA stands for Ask Me Anything, when a person running online forum interviews another person in real-time by asking them questions and letting others ask their questions on the same topic. The best part is that it allows the community to freely discuss the topic because they will have access to comments to which they can leave an answer.
Influencer marketing is one of the most effective ways to increase brand awareness and promote your product. However, you need to be aware that influencer marketing is not free. You should use the best influencers with a substantial audience and tell them about your NFT project.
One way to do this is to create a distribution agreement where the influencer must agree to provide an honest review and promote your NFT on their social media accounts. If you think it would work for you, we recommend you look into buying promotions on social media and getting a lot of exposure from someone with more than 100,000 followers.
Build a Robust Community:
NFTs are meant to be community-based, and you can build a strong community for your NFT by using other popular types of marketing. The most popular approaches that you can use include the following:
- Use Online Forums: You can create your online forum where everyone can discuss their interests in your NFT.
- Use Online Chat: You can use online chat rooms to let people know about the release of your NFT and also discuss some of the features. Many people will be interested in discussing this topic and the more critical features you released.
- Use Custom Online Marketing: You should use custom-made marketing solutions for NFTs to let your potential customers know about the new NFTs.
- Build an Offline Community: You can build a real-life community by holding online events and gatherings where people can come together and discuss the benefits of your digital collectible project.
- Build a Real-Life Community: Create a real-life event where you can invite and offer a product or service at a special price so that people can get them at an affordable price.
Content marketing is one of the most effective ways to get your NFT into the right hands and let people know about its benefits. This approach involves creating content that attracts people to your product, whether they are prospective buyers, influencers, or even a platform you want to launch on.
You can create a content marketing strategy for your NFT by partnering with an online blogger with many viewers and a strong market presence. You will be able to create great content through this process and be able to attract all the potential buyers who are interested in your project.
To communicate with your target audience about your collection, email marketing is the ideal channel. To create engaging email content, you can either develop your own or contract with an email marketing company. Pay close attention to the following when creating your email content.
- Engaging titles: The email title should be engaging and specific to what the reader can expect from your email. The best way to engage the reader is by using a question. For example, if you want them to visit your website, it would be best to ask them something like, “Have you visited our website before?”
- Comprehensive content: The content should be as comprehensive as possible so that people will know how much they stand to gain by purchasing your art. Ensure the content is exciting and engaging and provide all the necessary information.
- A call-to-action: A call-to-action should not be missing in your emails. You can use it to let them know that you are interested in their project and that they should take action.
- High-quality images: When creating your content, make sure to use professional illustrations that will reflect the personality of your NFT.
- Mobile optimization: If you have a mobile responsive website, ensure that your emails are optimized for mobile devices so people can access them on whatever device they use.
Join the Advertising Network:
It is also a good idea to partner with an advertising network that will enable you to reach out and communicate directly with other audiences. In addition, you can use the platform for free or pay for ad verification services to get more traffic to your website.
You should bear in mind that using the advertising network can boost your mining pools to great heights. You will find the best solution if you are willing to pay the right amount.
At the end of the post, these 16 points will help you identify many additional marketing possibilities that you can consider to promote your NFT. As much as possible, we want to see everyone succeed in their NFT marketing strategy. After all, it is what we all need to do to push forward in this industry.
However, you need to understand that not everything will work for you. What works for one brand might not work for another. Therefore, you should be ready for a lot of trial and error until you find something that works for you and your partner network. On this note, we hope that you liked this post on our blog and that it will help you find the best ways to market your NFT on the blockchain.