Local SEO Packages – Search Engine Optimization for Small Business Success

Welcome; since you found this page – it is likely the result of SEO. This page appeared in search engine result pages (SERPs) based on a search you made through a combination of content, keywords, on-page optimization, and social media engagement. We were able to attract you to this page because (hopefully) the content aligned with your search, and we were able to optimize our site so that it ranked somewhere on the first page of a Google search (75% of people never scroll past the first page of search engines).

Dominate Local SEO with a Google My Business Listing

Did you know that “Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate?” SEO is a smart place to put your marketing dollars.

Search Engine Optimization (SEO) for Small Business Success

Search Engine Optimization (SEO) for Small Business Success

How does Google decide what lands on the first page?

Google looks at more than 200 indicators with its algorithm to decide to rank. Some of those include:

  • Consistency – Is the keyword found in the URL, in the text, in the alt tags, and in the meta tags to a normal degree we would expect in natural conversation? If you go too far and overuse the phrase (this is called keyword stuffing), Google will realize you are trying to play the system and penalize you.
  • Images – Google doesn’t know a picture of a horse is a horse; you have to tell it (though with AI, it may get there on its own). We use Alt tags to identify the image for search purposes.
  • Authority – a number allocated to a domain called an ‘authority score’ previously known as the domain score. This measures the importance of a domain on a 100 point scale; the higher the number, the stronger the authority. Remember, Microsoft was at 99? Factors include the domain’s backlink profile, organic search traffic and positions, and other website traffic data.
  • Competition – Simply, how many others are trying to rank for the same keyword. “Car Insurance” is a competitive keyword with 368,000 monthly searches. But the more specific “car insurance near me” has only 60,000 monthly searches. “Car insurance Boise” has only 90 monthly searches. The more specific, the lesser the competition. This is then countered with search volume; at 90 searches, how much am I willing to pay to lead that search result when the potential audience is not that large. There is a fine balance between competitiveness and search volume.
  • Local – Google knows if you are searching for pizza and live in San Francisco, it makes no sense to show your pizza restaurants in NYC.  So, local responses will rank higher as a result. 72% of consumers who perform a local search visit a store within 5 miles of their current location. 

There are many more factors, but you get the idea.

Schedule a FREE, no-obligation call today – info@understandingecommerce.com

Local SEO Packages – We don’t make unrealistic promises 

You will never outrank Microsoft for “Microsoft” in the first position of a SERP for many reasons. They have consistency – the keyword is contained in its domain and its text. It has a Domain Authority of 99 (100% is perfect) along with 47.8 million backlinks. Through these indicators and many others, Google knows that your search about “Microsoft” is likely related to the Redmond-based software company. And that is Google’s goal – to return the most relevant response to your search inquiry.

So, any company that promises you the first position for a particular keyword is a scam. What we can tell you is that over time (yes, it takes time (3-6 months), we can improve your ranking in Google search and develop a keyword strategy that increases the likelihood of getting you in front of your target demographics. Not only do we improve your ranking, but we show you the results through monthly reports.

Improve Your Site’s Local Search Ranking

Local SEO focuses on immediate proximity such as city, metropolitan area, or a cluster of ZIP codes. Your ideal prospects search the phrase ‘Financial Advisor near me’ and find a fit now and then.

If other financial advisors in your area don’t bother about SEO much, this is your chance to stand out and get leads from a locally optimized website. Since most firms draw their clients locally, follow these steps to optimize your website for your location:

  • Optimize your Google My Business listing – GMB is a free and easy-to-use tool where you can display your business. By utilizing Google My Business, you can choose what Google users see when searching specifically for your business. Categorize your business correctly. Write a brief description of your business that conveys why you are different. Add pictures, your website address, a local area code, and a phone number. Then, solicit reviews and feedback from your customers to start getting leads.
  • Location-specific keywords – To get local leads, you will need to modify your page’s keywords according to location. Therefore, “financial advisor” becomes “financial advisor in Minnesota,” for instance.
  • Locations page – If you have offices in multiple cities, it could help your SEO have a separate locations page for each of the offices with as much relevant content as possible.

Local search is one of the easiest ways to rank your site and connect with your local clients.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) – Local SEO Packages

Our SEO Services 

  • Initial Site Audit – We begin every engagement with a thorough analysis of your existing site.
  • Buyer Personas & Messaging – We work with you to identify target markets and buyer personas for your products or services. Based on these personas, we develop messaging that resonates with your target audience and conveys your value proposition.
  • Competitor/Industry Research – Before we can develop your strategy, we need to understand the market. What are your competitors doing? How often are they posting? What keywords are they using? Paid or organic? Which social media channels are they using?
  • Keyword Research – The key to every successful SEO campaign – keyword research. We choose keywords that competitive to deliver real results and leads.
  • Content Creation – We develop and optimize content that is industry-friendly, first and foremost. Then we optimize it for search. Whitepapers, blogs, product descriptions, social media posts, videos, and podcasts – depending on your audience. All of our content is developed by native speakers in English, Spanish or German. We work with your team to create content that resonates with your prospective clients.
  • On-Site Optimization – Using AI and other digital tools, we can optimize your site for the greatest visibility success.
  • Link Building – Link building accounts for a significant portion of your search engine visibility. We focus on clean, white-hat link-building strategies for your business.
  • Focus Pages – the pages on your site that are essential to rank. Your top 3-5 pages.
  • Ongoing Reporting – Peter Drucker said, “If it’s important, measure it.” Our SEO reports are tailored towards your unique set of key performance indicators (KPIs).

Schedule a FREE, no-obligation call today – info@understandingecommerce.com

Local SEO Packages - Search Engine Optimization for Small Business Success

Local SEO Packages – Search Engine Optimization for Small Business Success

Our goal is to increase your visibility through organic search. 70-80% of people ignore paid search results, choosing to only click on organic search results. We ensure your site is properly set up, responsive, and mobile-friendly – nearly 60 percent of all Online Searches are now carried out on a mobile device, with some sectors (Food and Beverage) reaching 72 percent. We only use “White-Hat” strategies to ensure that a quick fix doesn’t result in a Google penalty down the road.

What is a typical Digital Marketing Budget?

  • 40% organic search (SEO) increasing to 60% if the focus is local.
  • 20% paid search (Google Ads)
  • 30% social media (paid + organic)
  • 10% email marketing

For example – $1.0M in annual sales = $50K for Digital Marketing Budget or $4,000 a monthly allocation for digital marketing.

In the end, it all comes down to Return on Investment (ROI). Is the money you are spending creating greater visibility resulting in more leads and, ultimately, paying customers? It is not about being #1 on Google; it’s about making your business a success.

The success of Understanding eCommerce is directly connected to the success of our clients.

Local SEO Packages – Search Engine Optimization for Small Business Success

Growth Marketing Strategies for Brand Awareness and Customer Acquisition


Build | Grow | Convert

Digital Marketing Strategies by Understanding eCommerce

Digital Marketing Strategies by Understanding eCommerce

Analytics | Brand Development | Content Marketing | Omni eCommerce | Email Marketing

Google Adwords and Paid Search | Hosting | Project Management| SEO | Social Media | Web Development

Understanding eCommerce – with offices in Barcelona, Berlin, and San Francisco – has developed quality websites since 2003, providing services including content development, social media marketing, email marketing, Google Adwords/PPC, branding, and SEO/SEM services.

In this day and age, sending content to your webmaster and waiting for them to get around to it is unacceptable.  We are tweeting, updating Facebook, posting to Instagram – so why should it take two weeks for you to update your website?  Our websites offer a simple dashboard allowing you to update content if you can cut and paste.  Click a button, and you can add an image or upload a new video.  And of course, in line with Web 2.0, everything integrates with your social media platforms.

Many folks believe that you can build it, and they will come – we know better, and so should you.  Many of our clients come to us with beautiful sites and no traffic.  And even worse – no sales.  We understand that your site needs to be attractive and informative – but it is a tool, not the end goal.  We work with our clients to understand why they are building sites – increase sales, increase visibility – we help craft a Call to Action, and ultimately we measure.  We measure everything.  It’s the only way we know if it’s working.  In technical terms, what is your ROI – Return on Investment.

Core Values

VALUE ADDED RESOURCE We apply our knowledge, talent, and resources to be the premium resource for hard-to-find solutions for the small business community. Our customers enjoy service from one single value-added source. And when a solution doesn’t exist – we strive to create an avenue to develop one.

QUALITY, COMMUNITY, AND RESPECT Our goal is to provide the highest quality solutions and a sense of community – either via content, services, or products – to the small business community, which are helpful, inclusive, respectful of individuals for who they are.

COMMITMENT TO THOSE WE SERVE We measure our success by how well we enable people to live their lives fully. Our customers, vendors, and colleagues deserve our best. Our customers are individuals; we must never forget that. Our focus is on providing the best experience ever, whether in relevant content, user-friendly resources, or services that enrich our members’ lives.

GROWTH, TRANSFORMATION, AND RENEWAL Consistent with our core values, we as individuals and corporations are dedicated to creative and constructive growth, transformation, and renewal as sources of inspiration and vitality. We will go through growing pains. We will get it wrong at times – because we are not a website, but real people are building a website. We ask that you partner with us in this endeavor.

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