BUILD GROW CONVERT: Unleashing Your Online Potential.
Welcome! You’re here because our SEO strategies worked exactly as planned. This isn’t just a random webpage; it results from meticulously crafted content, precisely chosen keywords, thorough on-page optimization, and active social media engagement. Our goal was to effectively intersect with your search needs, and here you are – proof that our efforts to rank on the first page of Google (where 75% of users find what they need without looking further) have succeeded. Let’s dive into how we can bring this level of targeted success to your business, too.
Did you know that “Leads from search engines have a 14.6% close rate, while outbound leads (ex., cold-calling, direct mail, etc.) have a 1.7% close rate?” So SEO is a smart place to put your marketing dollars.
Business-to-business (B2B) or business-to-client (B2C) enterprises of any size are especially well-positioned to take advantage of SEO’s power. This is due to many factors, including:
Accessible to all – Virtually no barriers stopping you from taking advantage of the technological, financial, or geographical SEO landscape. All may participate as long as you know what to focus on and in what priority order.
High ROI – The investment in developing an effective SEO campaign is relatively small compared to the potential rewards. While it takes more time, effort, and money on the front end, you get a return on your investment for years to come.
Targeted reach – With SEO, you can spread your brand and message to qualified prospects you care about…in your country or worldwide. Not many other marketing channels allow you to connect with new prospects month after month, year after year.
Qualified leads & sales – While many focus on increasing SEO traffic to their site, zeroing in on quality traffic will yield real leads and sales.
How does Google decide what lands on the first page?
Google looks at more than 200 indicators with its algorithm to decide to rank. Some of those include:
Consistency – Is the keyword found in the URL, text, alt tags, and meta tags to a normal degree we would expect in natural conversation? If you go too far and overuse the phrase (keyword stuffing), Google will realize you are trying to play the system and penalize you.
Images – Google doesn’t know a picture of a horse is a horse; you have to tell it (though with AI, it may get there on its own). We use Alt tags to identify the image for search purposes.
Authority – a number allocated to a domain called an ‘authority score’ previously known as the domain score. This measures the importance of a domain on a 100-point scale; the higher the number, the stronger the authority. Remember, Microsoft was at 99? Factors include the domain’s backlink profile, organic search traffic and positions, and other website traffic data.
Competition – How many others are trying to rank for the same keyword? “Car Insurance” is a competitive keyword with 368,000 monthly searches. But the more specific “car insurance near me” has only 60,000 monthly searches. “Car insurance Boise” has only 90 monthly searches. The more specific, the lesser the competition. This is then countered with search volume; at 90 searches, how much am I willing to pay to lead that search result when the potential audience is not that large? There is a fine balance between competitiveness and search volume.
Local – Google knows if you are searching for pizza and live in San Francisco, showing your pizza restaurants in NYC makes no sense. So, local responses will rank higher as a result. 72% of consumers who perform a local search visit a store within 5 miles of their current location.
There are many more factors, but you get the idea.
Local SEO Packages – We don’t make unrealistic promises.
You will never outrank Microsoft for “Microsoft” in the first position of a SERP for many reasons. First, they have consistency – the keyword is contained in its domain and text. It has a Domain Authority of 99 (100% is perfect) and 47.8 million backlinks. Google knows that your search for “Microsoft” is likely related to the Redmond-based software company through these indicators. And that is Google’s goal – to return the most relevant response to your search inquiry.
So, any company that promises you the first position for a particular keyword is a scam. We can tell you that over time (yes, it takes time (3-6 months), we can improve your ranking in Google searches and develop a keyword strategy that increases the likelihood of getting you in front of your target demographics. Not only do we improve your ranking, but we show you the results through monthly reports.
Improve Your Site’s Local Search Ranking
Local SEO focuses on immediate proximity, such as a city, metropolitan area, or a cluster of ZIP codes. So your ideal prospects search the phrase’ Financial Advisor near me’ and find a fit now and then.
If other financial advisors in your area don’t bother about SEO much, this is your chance to stand out and get leads from a locally optimized website. Since most firms draw their clients locally, follow these steps to optimize your website for your location:
Optimize your Google Business listing – GB is a free and easy-to-use tool to display your business. You can choose what Google users see when searching for your business by utilizing Google My Business. Categorize your business correctly. Write a brief description of your business that conveys why you are different. Add pictures, your website address, a local area code, and a phone number. Then, solicit reviews and feedback from your customers to start getting leads.
Location-specific keywords – You must modify your page’s keywords according to the location to get local leads. Therefore, “financial advisor” becomes “financial advisor in Minnesota,” for instance.
Locations page – If you have offices in multiple cities, it could help your SEO to have a separate locations page for each office with as much relevant content as possible.
Local search is one of the easiest ways to rank your site and connect with your local clients.
Our SEO Services
Initial Site Audit – We begin every engagement with a thorough analysis of your existing site.
Buyer Personas & Messaging – We work with you to identify target markets and buyer personas for your products or services. We develop messaging that resonates with your target audience and conveys your value proposition based on these personas.
Competitor/Industry Research – We must understand the market before developing our strategy. What are your competitors doing? How often are they posting? What keywords are they using? Are they paid or organic? Which social media channels are they using?
Keyword Research – Keyword research is key to every successful SEO campaign. We choose keywords that are competitive to deliver real results and leads.
Content Creation – We develop and optimize industry-friendly content, first and foremost. Then, we optimize it for search. Depending on your audience, whitepapers, blogs, product descriptions, social media posts, videos, and podcasts. Native speakers in English, Spanish, or German develop our content. We work with your team to create content that resonates with prospective clients.
On-Site Optimization – We can use AI and other digital tools to optimize your site for the greatest visibility success.
Link Building – Link building accounts for a significant portion of your search engine visibility. Therefore, we focus on clean, white-hat link-building strategies for your business.
Focus Pages – the pages on your site that are essential to rank. Your top 3-5 pages.
Ongoing Reporting – Peter Drucker said, “If it’s important, measure it.” Our SEO reports are tailored to your unique key performance indicators (KPIs).
Our goal is to increase your visibility through organic search. 70-80% of people ignore paid search results, only clicking on organic search results. We ensure your site is properly set up, responsive, and mobile-friendly – nearly 60 percent of all Online Searches are now carried out on a mobile device, with some sectors (Food and Beverage) reaching 72 percent. We only use “White-Hat” strategies to ensure that a quick fix doesn’t result in a Google penalty down the road.
What is a typical Digital Marketing Budget?
40% organic search (SEO), increasing to 60% if the focus is local.
20% paid search (Google Ads)
30% social media (paid + organic)
10% email marketing
For example – $1.0M in annual sales = $50K for Digital Marketing Budget or $4,000 monthly for digital marketing.
Ultimately, it all comes down to Return on Investment (ROI). Is the money you spend creating greater visibility, leads, and paying customers? Again, it is not about being #1 on Google; it’s about making your business successful.
The success of Understanding eCommerce is directly connected to the success of our clients.
Understanding eCommerce with offices in San Francisco – has developed quality websites since 2003, providing content development, social media marketing, email marketing, Google Adwords/PPC, branding, and SEO/SEM services.
Nowadays, sending content to your webmaster and waiting for them to get around to it is unacceptable. We are tweeting, updating Facebook, and posting to Instagram – so why should it take two weeks for you to update your website? Our websites offer a simple dashboard allowing you to update content if you can cut and paste. Click a button to add an image or upload a new video. And, of course, in line with Web 2.0, everything integrates with your social media platforms.
Many folks believe you can build it, and they will come – we know better, and so should you. Unfortunately, many clients come to us with beautiful sites and no traffic. And even worse – no sales. We understand your site needs to be attractive and informative – but it is a tool, not the end goal. We work with our clients to understand why they are building sites – increase sales, increase visibility – we help craft a Call to Action and ultimately measure. We measure everything. It’s the only way we know if it’s working. In technical terms, what is your ROI – Return on Investment?
VALUE ADDED RESOURCE We apply our knowledge, talent, and resources to be the premium resource for hard-to-find solutions for the small business community. As a result, our customers enjoy service from one single value-added source. And when a solution doesn’t exist – we strive to create an avenue to develop one.
QUALITY, COMMUNITY, AND RESPECT Our goal is to provide the highest quality solutions and a sense of community – either via content, services, or products – to the small business community, which are helpful, inclusive, and respectful of individuals for whom they are.
COMMITMENT TO THOSE WE SERVE: We measure our success by fully enabling people to live their lives. Our customers, vendors, and colleagues deserve our best. Our customers are individuals; we must never forget that. We focus on providing the best experience in relevant content, user-friendly resources, or services that enrich our members’ lives.
GROWTH, TRANSFORMATION, AND RENEWAL Consistent with our core values, we, as individuals and corporations, are dedicated to creative and constructive growth, transformation, and renewal as sources of inspiration and vitality. We will go through growing pains. Sometimes, we get it wrong because we are not a website; real people are building it. We ask that you partner with us in this endeavor.
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