As a business owner, artist, or freelancer, you will need a professional website to showcase your work or the products you sell. First, however, you must hire professional website designers to do the job for you. They know all the latest trends and strategies that make your website user-friendly and easy to discover.
This article will talk about the latest website trends that you need to know and incorporate for your business’ online presence. So, without further ado, let’s dive right in!
1. Typographic Introduction
One of the growing trends in website design currently is the typographic hero introduction of your brand. When a visitor lands on your website, the hero image typography makes a statement that sticks. In essence, the hero sections completely get rid of the imagery, and the text’s message is allowed to do the weightlifting of building a good first impression.
These hero sections are farthest from extravagance. They are bold and straightforward, which allows them to communicate the message effectively and directly. Overall, these sections work as headlines as they capture the visitor’s attention immediately and give them a feel of your brand within a couple of lines. They also allow you to present your brand creatively and tastefully.
2. Chatbot Assistance
Chatbots are the rave today. Any well-designed website you visit will have a chatbot pop up when you land on its web pages. These chatbots make it easier for your visitors to connect with the brand and get customer service while they surf through your website. In addition, it makes the shopping experience more personalized for visitors on eCommerce sites.
Overall, chatbots offer a swift and personalized customer service experience for your website visitors. If you’re designing a new website for your business, it will benefit you immensely to incorporate customer service chatbots in the layout of your website.
3. Design Separate Landing Pages
If you’re targeting specific keywords and want your audience to navigate the information you provide them easily, you need to create designated landing pages for them. Google Trends helps you identify the top keywords around which you should be creating your landing pages.
For your website to be fully optimized for SEO marketing, you need to have designated web pages for your main products or services. In addition, creating specialized landing pages for each of your campaigns makes lead generation easier and offers a better user experience.
You can’t expect your homepage to do all the work because it makes the whole process of navigating your website more complex and less structured. Designated web pages make it easier for the audience to find what they are looking for. It also streamlines your sales funnel.
4. Add Engagement Options to your Webpages
The first thing that you need to do to optimize your website for digital marketing is to adopt engagement-friendly web design trends. It is high time that web designers look at engagement tools as an essential digital marketing metric. It would be best to make it easier for the visitor to engage with your content. So how do you do that? Here are a few quick tips:
- Make your CTAs (Calls to Action) easy to read and find
- Insert easily accessible social media buttons on your webpages
- Add a comments section on your content to receive feedback
- Provide an email address for the audience to get in touch with their queries
- Maintain an active blog
- Add automated/instant customer service chat tools
5. Reduce the Page Loading Time
Long loading time is one of the biggest turn-offs for website visitors. It would be best to make sure that when a visitor lands on one of your web pages, it doesn’t take it long to load. In today’s fast-paced world, no one has the patience to wait for a page to load. If the contents of your website don’t show up smoothly, your traffic is likely to quit and look for another resource with lesser loading time.
Make sure you use Google’s Page Speed tool to find out how fast your webpages load on different devices, so you can optimize them for faster loading times if need be. Also, make sure you optimize all images and videos properly so all your visual content shows up smoothly and users have a smooth experience navigating the website.
6. Optimize Your Website for Mobile Traffic
More people are using their phones to visit websites than ever before. This means that optimizing phone and another mobile device usage has become essential. Therefore, your website needs to have a mobile-friendly design. Here are a few quick tips on what to keep in mind:
- Optimize your website to adapt to mobile devices, such as smartphones, tablets, laptops, etc.
- Make sure you scale your images and give them a responsive design that works well for mobile users.
- Keep your meta titles and details brief and crisp.
- Limit popups and make sure you don’t choose ones that cover the entire screen because that can prevent mobile users from accessing your content while landing on your web pages.
- Structure your content for a mobile-friendly readership. Then, break it down into smaller paragraphs, bullet points, etc.
Businesses and professionals need to incorporate the latest website trends to make the most out of their benefits. So make sure you keep your website up-to-date with the latest trends that will work for your long-term business goals.