We built our first website somewhere around 1997-1998. The reason for building the website was we wanted to convey information about our company to other folks in our industry. The website was simply the vehicle for that sort of marketing. It was one piece in a larger marketing strategy.
Since then, we’ve wandered down many roads – entrepreneur, adviser, coach and yes – web developer. But we’ve never strayed from the focus on what is was we wanted the customer or prospect to do and what were the best tools available that would increase the likelihood that the reader would heed our Call to Action.
We built Yahoo Groups, then switched to MySpace and even drank the Facebook Kool-Aid. We built links, played with SEO – White Hat, of course – and a whole host of other buzzwords – In Bound Marketing, Content Marketing, Mail Chimp, Adwords, Keywords, PPC, and the list goes on… But one thing remained constant – there was always a desired action we wanted to the user to make – buy, read, join, etc. And that was always the bottom line of any campaign.
It was never about building websites…
Today, we call it Digital Media Strategies. Our job is to help our customers find the best vehicle to deliver a user experience that results in a greatest chance they will respond to a Call to Action. We do this by focusing honest, in-depth solutions which go deeper than the surface trends. We address the key strategic challenges behind developing a profitable and sustainable media campaign in a digital world.
“Too many companies take a reactionary approach to social media, pouring resources into the ‘next big thing’ that’s already happened. It’s better to develop a comprehensive digital media strategy that targets the right social platforms, customers and disruptions and addresses the necessity of remaining flexible and responding to criticism.”
Given the resource and time constraints of most businesses, entrepreneurs in this environment are constantly seeking ways to engage with their clients more efficiently. To effectively compete in today’s markets, growing businesses need access to the same breadth and depth of digital services that have traditionally been accessible only to larger business organizations.
We’ve been there, done that. We’ve launched successful ventures, and created a few whoppers along the way. We’ve learned from our mistakes and we pass that on to you.
Often it’s the small actions you take that can set your company apart from the competition. We help you think beyond dollars and cents to what you truly can offer your customers: Why would someone want to buy from you? What is your key differentiation on the competitive landscape? Do you have a defensible position? What can you learn from your competitors?
We leverage our business, operational and technical experience and insight on behalf of our clients. Our team adds vision, strategy and hands-on efforts to position our clients for long-term success.
We’d love to hear your story….