Sales professionals are always looking for new ways to reach potential customers and close more deals. One great way to do this is through online interactive presentations. An interactive presentation can effectively engage potential customers better, especially if you’re targeting businesses. There are many benefits for sales professionals to switch to an interactive sales deck: a better visualization of their key data points, which leads to a higher level of prospect engagement. In addition, they are usually easier to build than static Powerpoint or Google Slides presentations.
There are certain things to keep in mind when creating a sales presentation:
- Keep it brief – Most prospects are busy and won’t go through a long presentation, so make sure your pitch is concise and on point.
- Use visuals and infographics – Infographics are the best way to present data metrics, growth plans, budgets, and other important figures and statistics. Dynamic infographics are extremely eye-catching and more interesting than static ones.
- Use video – Adding videos to your presentation can be effective in grabbing attention and helping explain more complex concepts. It’s also a great way to convey a team culture or present a service.
Another important feature to add to an interactive presentation are CTAs. CTA, or call to action, is essential for any interactive presentation. A CTA is a request for the viewer to take a specific action, such as clicking on a link or filling out a form. Without CTAs, your viewers may not know what you want them to do with your presentation.
Newer interactive presentation tools allow prospects to interact with the content in such a way – by submitting forms or scheduling meetings directly from the sales deck. This is possible through integrations with other sales tools.
There are several things to keep in mind when creating CTAs:
- First, make sure your CTAs are clear and easy to understand. Please don’t make your viewers guess what you want them to do.
- Make sure your CTAs are relevant to the content of your presentation. For example, if you’re presenting new product features, include CTAs that encourage viewers to learn more about those features.
- Include CTAs throughout your presentation and place a decisive one right at the end. This way, your prospect will be enabled to take the next step, and you will be able to keep the conversation going.
B2B sales presentations are changing and adapting to an ever-growing online market. Thanks to their modern features and unique way of presenting content, interactive decks are a great solution to increasing engagement with busy professionals.
Written by John McTale, Editor-in-chief at Storydoc