Online Marketing has taken a whole new turn since the arrival of social media. Digital marketing has become the sole way to reach millions of people with little effort. In the present age, Instagram is widely stated as the best social media platform for online marketing. It has even overtaken Facebook, Twitter, and YouTube in this regard. Even a smaller number of 10k followers is enough to see the results, but this is not true for other platforms.
Insta-Advantage: 7 Key Benefits of Including Instagram in Your Marketing Arsenal
Amid the rise of Instagram, you are missing out on a lot if you haven’t utilized this platform for your business. You ask why? Here, we give you seven compelling reasons to use Instagram for your online marketing strategy.
Instagram is constantly growing.
The number of people on Instagram is growing at a staggering rate. According to a stat, over 800 million people are active on social media. Out of these, around 500 million users are active daily. And close to 40% visit the site or app each day on multiple bases. Most of the audience on Instagram are young adults who are likely to respond to quality content.
Moreover, the app is quite easy to use, and many users are now shifting to this platform from Facebook, Twitter, etc. So, if you want to make the most of your social media marketing, then Instagram is the best way for you to do so; your sales will go through the roof if you use this platform effectively.
It has more engagement rates than any other platform.
Instagram is best for brand and influencer marketing. The reason being it has the most engagement rates than any other platform. Just see this stat: an account with 10k followers on Facebook will get an average engagement rate of 2%. The same account will get an engagement rate of around 8% on Instagram. Astonishing right? This surge in engagement rates on Instagram happens due to various reasons. It can be just that the build and visuals of the platform are better suited to marketing. Or followers like to engage more on this app. Whatever the reason, Instagram should be in your marketing strategy.
Instagram followers are more loyal.
When someone follows you on Instagram, it’s not for the sake of following. Like with Facebook, when people just like pages and accounts and follow people randomly. On Instagram, followers tend to stick as long as your content engages. You get more reward for your hard work, as your post is not lost somewhere in the feed of your followers below their friends etc. People use Instagram to keep themselves up to date with the latest stories, travel pictures, food blogging, etc., of their friends and other influencers.
Make money through shoppable posts.
On Instagram, you can make money directly through the app’s feed. There is a new feature known as shoppable posts, where you can add tags to your posts and stories, which link directly to a page containing product description, price, and the shop now option. The shop now link will directly take the follower to your online store, where the follower can directly purchase the item. The results state that around 72% of Instagram users claim to buy directly from the app. Given the high effectiveness of this feature, it is a must-use.
You can go creative.
Still going by the main purpose of Instagram, a photo-sharing app, it provides great flexibility and room for creators to implement their ideas. You can develop new ways to attract your audience’s attention and grow your brand. Mix your strategies with regular posting, quality captions, competitions, shoutouts, giveaways, amazing visuals, engaging short videos, and interesting stories. Whether you have 10k followers or not, your creativity will be rewarded.
You can partner with influencers.
Influencers on Instagram are mostly people like celebrities, motivational speakers, successful business people, etc., who have a lot of followers. You can reach people beyond your own following by partnering up with these people. Even a small influencer with a following of 7k to 12k people can help you greatly improve your reach. You will be able to reach those areas which wouldn’t have been possible otherwise. They are a great way to promote your brand.
Hashtags run social media. But unlike any other social media, hashtags on Instagram are much more effective. Starting as a small brand can be intimidating, especially considering the competition. However, with the proper use of hashtags, you can reach an audience beyond your following. By designing innovative hashtags for your brand and utilizing other mainstream hashtags, you can reach hundreds, if not thousands, of people.