There’s no better time than now to start planning your social media strategy for 2022. With over four billion people actively using social media today, there’s no way around social media platforms if you want to reach your audience and generate organic revenue fast. In addition, social media is a valuable tool for boosting brand awareness, driving traffic to your website, and increasing customer engagement.
On average, a social media user spends two to three hours each day on social media channels. This means you have at least two hours to convince people to choose your business, follow your social media accounts, and buy your products and services. Take advantage of that time by investing in social media strategies to strengthen your online presence, improve brand engagement, and build customer loyalty.
As a marketer, you need to be prepared for new business models, advances in technology, and changes in consumer behavior. So let’s look at some cutting-edge approaches and strategies to help your social media rise above the competition in 2022.
Leverage Short-form and Live Videos
Using videos is becoming one of the most popular social media strategies. Consumers find videos more engaging than textual content, so if you haven’t already, now is the time to get on board.
You can create social media videos in various ways, including short-format videos that are ideal for people with busy schedules and short attention spans, as well as live videos that allow you to interact with your audience like never before.
There are several types of videos you can share with your audience. Just keep in mind that people want bite-sized material that they can consume quickly and easily, and the better you can pique someone’s interest in the first few seconds, the higher the chances they will watch your entire video.
Take advantage of the popularity of short-form video content to help build your brand. Post-bite-size content on social media platforms, like TikTok, Instagram Reels, and YouTube Shorts, to engage with your audience in a short amount of time while staying true to your brand’s voice and goals.
Schedule engaging content, such as educational webinars, product demonstrations, and ask me anything (AMA) events to build rapport with new visitors while nurturing existing leads. Come up with themes that your target audience would enjoy.
Consider your customer persona and create a video that addresses pain points and presents a solution. Include a Q&A session at the end of every live video event to increase customer engagement. Make the most of this opportunity to interact with your followers and demonstrate your commitment to meeting their needs.
Explore New Social Media Features
Explore and experiment with new social media features that can help you build brand awareness, promote posts and events, and connect with your customers. Here are some new features to delve into.
- TikTok Events – lets you schedule, organize, and promote your live streams in advance to build anticipation for future content.
- LIVE Q&A – allows you to interact with your audience and respond to their questions in real-time.
- LIVE Together – lets two users broadcast live on the same stream.
- Audio Tab for Reels – allows users to find reels that feature their song, allowing you to save trending music hits for future content.
- Test Ads – enables businesses to place ads in the shopping tab, and users need only click on the advertisements to learn more about the product and possibly purchase it.
- Community Building Tools – helps Facebook Group admins create engaging spaces and experiences for new and existing members.
- Augmented Reality Ads – allows your customers to try out your products before making a purchase virtually.
Encourage User-Generated Content
Strengthen your digital marketing strategy with the help of user-generated content (UGC). Simply put, UGC refers to any comment, image, or post made by a customer that promotes your product, service, or brand.
Most UGC is organic, and you usually won’t know about it until it’s published. However, if you discover that someone has mentioned your brand, don’t hesitate to retweet or share their message with your followers. Not only will this make the original poster happy, but it will also help you build trust and customer loyalty.
You can add UGC to your social media strategy in different ways. One is by sharing customer stories and testimonials about your product. Another is by hosting contests where users can submit content about your brand and win a discount card or other perk from your company.
Work with Micro-Influencers
Influencer marketing is already transforming the social media marketing landscape. Collaborate with micro-influencers who can help you grow your social media following while also establishing trust and authenticity.
Despite having a significantly smaller following, often between 10,000 and 50,000 followers, micro-influencers are more successful in engagement and trust than macro- and mega-influencers with at least 500,000 followers.
Micro-influencers focus on a specific niche, making it easier to reach the right audience for your products or services. Though the audience size is smaller, working with micro-influencers gives you access to a larger number of committed followers.
To thrive in a competitive market, you need to stay informed of new social media trends and devise campaigns that give you an edge. To succeed, you must constantly evolve and adapt your social media strategies to meet the needs of your target audience and boost brand awareness, engagement, and conversions.