If you are running a business in the modern era and if you have been ignoring the power of the internet, then you are missing out on one of the biggest opportunities that the modern era offers to current businesses. Every business planning to streamline its approach is moving to the digital platform without any second thought, and this is what you have to do to get palpable results. Without being present on the digital platform, you can never get a competitive advantage in your industry.
But just being present on the digital platform is not enough. You have to focus on making yourself easily accessible to the people searching for your product and service, and the only way to do it is through SEO.
SEO is a broad term that is used to cover many aspects of improving your ranking in the search results, and this is why, in this blog post, we are going to cover only one of the most important aspects of SEO, and that is writing SEO friendly alt text images.
So, let’s see how you can write SEO-friendly alt-text images to improve your digital presence without any further ado.
Do keyword research
One of the first things you have to do to write SEO-friendly alt-text images is to start doing keyword research. This is one of the most basic SEO practices that every business out there does to rank for trends and relevant trends in the market. But don’t worry, as you don’t need to be an SEO expert to do keyword research. There are many easy-to-use keyword research tools out there that you can use for finding the best keyword. And these will be the keywords that you can use in your alt text for images.
While searching for keywords, look for those that have high search volume and have low competition. High volume keywords are going to result in an uphill battle that you might not win. This means that there will be many websites that are already ranking for that keyword. So, make sure that you choose only those keywords that are practically easy to rank for.
Keep the character limited and to the point.
If you plan to write a story in your alt text for images, you will make things worse. You must understand that alt text is the text that describes the images when the images are not visible, and therefore, you need to be very specific about the words that you choose for writing the alt text. One of the best practices for writing alt-text for images will be to use the subject of the image while writing alt text, and in addition to this, you can also use the context as it will help guide you.
Along with keeping the alt text to the point, you have to make sure that you follow the standard guidelines for the number of words used in the alt text, affecting your SEO optimization. The number of characters used in the alt text shouldn’t exceed more than 125 characters. If you are this specific with your approach while using alt text for images, then you will surely get palpable results from your efforts.
Don’t cram keywords
There is no denying that using keywords in your alt text helps rank your website better than all other competitors, but this doesn’t mean you should start cramming every sentence of the alt text of the image with keywords.
If you are using many images in your single article, then you should include the keyword in one of those images instead of including all the keywords in all the images. This is one of the most basic things about using keywords that you have to focus on while writing SEO-friendly alt text for images.
You have to make sure that you are sticking. To a more authentic approach while describing your images through alt text.
Connect the image with content
What are the most basic mistakes that most of the content marketers or SEO experts make while writing alt text for images is they don’t connect the image with their content. You must understand that all alt texts are used to describe the image, and this is why the alt text you see in the image should be connected with the content you have published.
Writing SEO-friendly alt text for images is not difficult as you have to keep a couple of things in mind to write SEO-friendly alt text. Use this blog post as a guide for writing SEO-friendly alt text.
Kashyapi Prajapati has been involved in accounting software, SEO, and cloud computing for a very long time. She is currently working as a lead content writer with Cloudwalks, a QuickBooks on the cloud that offers affordable QuickBooks hosting pricing. Cloud computing and SEO are what she eats and drinks.