Crypto Copywriting: How to Write Professional Copy for a Cryptocurrency & Blockchain Business
Cryptocurrency and blockchain technology have taken off in recent years, with more and more people investing in digital currencies such as Bitcoin. However, many businesses are still wary of getting involved with cryptocurrency due to a lack of knowledge or experience with the subject matter. In this article, we’ll talk about the basics of writing copy for a cryptocurrency-related business.
How to Write Copy for Cryptocurrency & Blockchain
Get the language and tone right.
As with any other business, the first step is to ensure that your copy is written in a way that will resonate with your target audience. For example, if you’re writing copy for a cryptocurrency-related business, then it’s important to understand how people talk and think about digital currencies. The language used in this niche tends to be technical and focused on numbers and statistics. Many people are drawn to blockchain technology because of its potential for financial gain.
Suppose you’re writing copy for a blockchain business that isn’t focused on cryptocurrencies. In that case, knowing what type of language resonates with customers in this industry can still be helpful. For example, suppose you’re writing copy for an accounting firm helping small businesses optimize their taxes through cryptocurrency transactions. In that case, it makes sense to use language that appeals to the interests of small-business owners who are looking to keep their costs down while still maximizing their profits.
Compile an ideal customer persona.
Before you start writing, it’s important to compile an ideal customer persona. This is a fictional person who represents the average customer of your business. It’s helpful to know what this person looks like, where they live, and their interests so that you can tailor your copy to appeal to them in particular. If you need help creating an ideal customer persona for your cryptocurrency or blockchain business, a good crypto marketing agency can help.
For example, suppose you’re writing copy for an accounting firm specializing in helping small businesses optimize their taxes through cryptocurrency transactions. In that case, it makes sense to use language that appeals to the interests of small-business owners who are looking to keep their costs down while still maximizing their profits.
Focus on value and benefits.
Your copy should focus on the value of your product and how it will benefit your customers. For example, there’s a difference between stating that you offer “the best service in the industry,” which is vague, and writing that “our team of certified CPAs has helped thousands of clients save money by maximizing deductions and reducing their tax liability.” The first statement doesn’t tell readers what they can expect from using your services; it simply asserts general superiority.
Lead with the best headline and sub-headline combo.
Headlines are the most important part of your marketing copy, as they draw people in to read more about your product or service. Use them wisely!
It’s important to make the most of your headline and sub-headline when writing copy for a cryptocurrency or blockchain business.
The goal of your headline is to get someone interested enough in what you have to say that they click through to read more about it. Therefore, it should be short (no more than a couple of sentences) and catchy enough that it stands out from the rest of the content on your page, but not so unique that it sounds like spammy clickbait.
Use strong, active verbs and avoid passive voice.
A lot of business writing is done in the passive voice, making your copy feel less powerful and engaging than it should be. For example, when you use a verb like “is” or “was,” you use the passive voice. So, instead of saying, “Our team created our product,” you could say, “We created our product.”
The difference between these two sentences is subtle but important — it changes the focus from the product to your team. It’s also more direct and concise, which makes it easier to read and understand.
Get specific to avoid confusion.
Cryptocurrency and blockchain are hot topics, but they’re not yet widely understood by the general public. To avoid confusion, it’s important to be clear about what you’re talking about. For example, suppose you’re writing a website or landing page for a cryptocurrency or blockchain business. In that case, you’ll want to ensure that your copy uses the correct terminology so that visitors know exactly what you do.
For example, if you own cryptocurrency exchange, your copy should use “exchange” instead of “trading platform” or “marketplace.” Likewise, if you run a website where people can buy and sell their cryptocurrencies directly from each other, you’ll want your copy to include words like “purchase” and “sell,” but not words like “buy” and “sell.”
Use a conversational tone.
Your goal isn’t just to explain the basics of crypto — it’s also to show your reader how this topic relates to their lives so that they feel confident making an investment or trading with confidence (or both). Your copy should sound like someone explaining something interesting to a friend rather than someone trying too hard to sell or persuade someone.
Takeaway
In the end, the biggest takeaway from all this should be that creating good copy for a crypto business is about conveying information in a clear and relatable way, not about showing off your knowledge of blockchain and crypto jargon. A memorable copy will help draw in new customers, while persuasive copy can be used to boost conversions. And when it comes down to it, what will be most important is that your copy accurately conveys the product or service you are selling.
