How to Write a Business Case

You are currently viewing How to Write a Business Case
How to Write a Business Case

How to Write a Persuasive Business Case

A business case is a critical document that justifies a proposed business activity or project. It enables decision-makers to assess the potential costs, benefits, and risks and determine whether to proceed. In this blog post, we will guide you through the essential steps to write a compelling business case that persuades decision-makers and increases your chances of project approval.

Define the Problem or Opportunity

Start by defining the problem or opportunity your business case aims to address. This step sets the foundation for your document and helps you focus on the key issues that need to be resolved or explored further.

Conduct a Thorough Analysis

Perform a comprehensive analysis of the proposed project’s potential costs, benefits, and risks. First, break down costs, including financial investments, resources, and time commitments. Next, estimate the potential benefits, such as increased revenue, cost savings, or strategic advantages. Additionally, identify and evaluate the risks associated with the project, including potential obstacles or challenges that may arise.

Develop Alternative Solutions

Present alternative solutions to the problem or opportunity identified in Step 1. This demonstrates your thoughtfulness and provides decision-makers with options to consider. Next, assess the pros and cons of each alternative, considering factors such as feasibility, cost-effectiveness, and alignment with strategic objectives.

Choose the Most Viable Solution and Outline an Implementation Plan

Based on the analysis and evaluation, select the most viable solution. Clearly outline the chosen solution and present a detailed implementation plan. Include a timeline with key milestones, a budget breakdown, and a list of required resources and personnel. This demonstrates that you have carefully considered the practical aspects of executing the project.

Summarize and Recommend Action

Summarize the main points of your business case. Include an executive summary at the beginning of the document, highlighting the key findings, recommendations, and the anticipated impact of the proposed project. End the business case with a clear and persuasive recommendation for action, emphasizing the benefits and value it brings to the organization.

Support with Relevant Documents

Include supporting documents that provide further evidence or details to strengthen your business case. These may include market research reports, financial projections, legal analyses, or any other relevant information that bolsters your arguments and substantiates your claims.


Writing a persuasive business case requires careful analysis, strategic thinking, and persuasive communication. By following these steps and crafting a clear, concise, and well-supported business case, you increase the likelihood of gaining approval for your proposed project or business activity. Remember to consider the needs and perspectives of decision-makers and tailor your case to address their concerns. With a strong business case, you can advocate for your ideas and drive positive organizational change.