How to Write a Business Case
- Business Plan

How to Write a Business Case

A business case is a document that outlines the justification for a proposed business activity or project. It typically includes an analysis of the proposed venture’s potential costs, benefits, and risks and is used to persuade decision-makers to approve the project.

How to Write a Business Case

Here are the steps to follow when writing a business case:

Define the problem or opportunity that the business case will address.

This will help you focus on the issues that must be addressed and provide a clear context for the rest of the document.

Conduct a thorough analysis of the proposed project’s potential costs, benefits, and risks.

This should include a detailed breakdown of all the costs involved and an estimation of the potential benefits and risks.

Develop alternative solutions to the problem or opportunity.

This will help decision-makers understand the options available and choose the best course of action.

Choose the most viable solution and outline a detailed plan for implementing it.

This should include a timeline, a budget, and a list of the resources and personnel needed for the project.

Summarize the main points of the business case and make a recommendation for action.

Executive summary.

This brief overview of the business case highlights the main points and recommendations. It should be placed at the beginning of the document so that decision-makers can quickly understand the key points.

We are supporting documents.

Include documents that provide further evidence or detail, such as market research reports, financial projections, or legal analyses.


Overall, a well-written business case should be clear, concise, and persuasive and provide decision-makers with the information they need to make an informed decision.

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