The various ways of using marketing to increase exposure
There are many ways you can utilize eCommerce to improve your leads and conversions. Whether B2B marketing or B2C, it is essential that you know how to attract leads. You also need to know how to convert them. Below we talk about the various way of using marketing to increase your conversions. You can also see how it differs from industry to industry.
B2B Marketing Processes
B2B marketing means your conversions have to be direct and your approach more targeted. Keyword research and calls to action will be vital for converting that business lead and securing that data. This can be in the form of an email address or a phone number.
Marketing companies should have the best insight into how to market to other businesses. Though you may be surprised at how many make the same mistakes repeatedly.
For example, the number of actions from Call to Action (CTA) buttons and banners cannot be underestimated. Some of the best and most compelling content in the world can result in a bounce or an exit off the page due to a lack of a CTA.
Essentially, a CTA is a marketing term that should lead directly to a sales inquiry. Investopedia defines a CTA as the next step a market wants its audience (or individual reader) to take. So contact us, order now, and get in touch are great examples of B2B and B2C-related skills.
These CTA’s need to be included all over your website, on your social media pages, and your emails. You should see a boost in your leads if you can guide your customers through the journey you want them to take and include these calls to action on your marketing materials.
How can social media increase your exposure?
Social media can increase your exposure and positively impact your website. That is essentially what will improve your eCommerce goals. With SEO now playing a significant part in organic searches and how search engines rank your site, social media plays a vital part in this respect.
When crawlers and manual Outreachers evaluate your site, one thing that will come under scrutiny will be your social media presence. So not only are you utilizing social media to get greater visibility, but you also need to look the part.
If a company’s social media is not regularly updated, it will not reflect well from a customer’s point of view. The company can come across as dormant, which will raise questions from the audience. Can someone trust an eCommerce site if they don’t know if their money will be safe? An active social media presence with someone on the other end of the line could be exactly what is needed.
Every industry can use marketing differently.
It is not just about having a fancy website in the eCommerce world. For some industries, like the taxi industry, eCommerce and payments can be used in various ways.
When it comes to transport, in the world of COVID, there is a demand for taxi companies to go cashless. As a result, taxi fleets will be looking at various types of taxi dispatch and payment software to help them with payments. That is where the eCommerce factor comes in.
Although you would consider taxi payments a physical sort of payment, the eCommerce factor is integral to growing your company. That is because it is now commonplace for customers to want to pay for the taxi in advance via an app or a website.
However, it could be a bit more complicated than simple marketing. Those companies selling the software need to get the potential leads over the line. How would they do this? There are simple solutions like allowing the potential customer to request a demo of the taxi dispatch software that they would be using. Companies like iCabbi UK do that perfectly. It is an excellent way of offering a try before you buy a service.
Which one is best for you?
So out of the many ways of marketing we have discussed, they all involve social media. So that would be the first point of call for any company wanting to get into the marketing and eCommerce sector.
If you are looking to offer your clients exposure, this is the way forwards. Social media should help to provide them with visibility. The only aspect that varies in B2B and B2C marketing is the platforms. A marketing and eCommerce company should help a business choose the right social media platforms.
Even with the request for a demo and try before you buy an approach to eCommerce, you must promote this offer on social media. Share customer experiences of their free demonstrations and how they helped them make up their minds.
There are various ways of increasing your exposure through marketing, but social media will be present in nearly all of them. Even if it doesn’t garner the leads you need, it would certainly help your exposure.