How to Use QR codes as a Part of Your Marketing Strategy
- Digital Marketing

How to Use QR codes as a Part of Your Marketing Strategy

QR codes have been around for a long time, and for some time, Apple devices have natively been able to scan the codes. Most Android devices do the same. This means that it is possible to reach your potential audience easily through a QR code, which has become a much more innovative way of marketing. QR codes almost doubled their reach from 2018 to 2020. It’s time to jump on board and use this trend to your advantage. You don’t have to use these codes to send people to a link to buy a product; there are many more creative uses that people have incorporated into their marketing strategies.

How to Use QR codes as a Part of Your Marketing Strategy

What Are QR Codes and How Do They Work?

QR codes are more complex versions of barcodes that can be read and understood by a smartphone using the camera. The little squares and dots on the image communicate data, such as which URL the phone should open after scanning. The information is easily translated, and you see the result on your phone. For instance, many restaurants use QR codes to take customers to the menu. 

What is the best way to use QR codes?

QR codes can be used creatively or functionally. For example, you might use the QR code to communicate messages. You could show people a menu or video instructions on using a QR code to use a product. Alternatively, you might want to get creative and take people to a link where they can join your social media, for instance. The best use varies from one user to another.

One-time QR codes that link to coupons and discounts

You can even give people their unique codes, which may include giving them coupons and discounts. This is another way to incentivize people to give your business a review or engage with you for the long term. For example, you could provide them with money if they sign up for your mailing list.

Place QR codes Made From Artificial Grass in Parks to Drive Leads. 

This is one of the most creative methods of using QR codes, embracing the natural world to place a QR code within grass to drive traffic and leads. Some people may scan it out of pure curiosity.

Of course, this works best with artificial grass as you don’t have to maintain it and ensure it continues to work constantly.

Use QR codes to drive reviews for your small business on GMB

This is one of the easiest ways to request people leave you a review. For instance, if you are running a bar or restaurant, you could put a QR code on the check allowing people to scan it and leave a review. You could even incentivize them to do so.

QR codes on Clothing and Merchandise to Promote Your Product

If you are creating clothing and merchandise, even if it is just for your employees to wear, you could always put QR codes on it to promote your product or service. You can actively encourage people to scan your QR code and put it on any item you get made for use in your business. 

Build Your Email Marketing List With QR Codes

One of the most simplistic methods is encouraging people to sign up for your email marketing list. For example, you can embed a code in a QR code that takes users straight to a signup link, and they can leave their email list within.

Use in Interactive Video Ads

If you are fond of creating interactive video ads, then you can use your QR code as part of that video to give people a much more simplistic call to action and a way for people to quickly visit your website or other links you want them to.

QR codes on banners and advertising

Suppose you have a bank of QR codes that you can use to direct people to different parts of your business or promotional videos. In that case, you can use these on any form of banners or physical advertising you create, and if you still use print advertising, QR codes are a great way of allowing people to engage with your business quickly. 

How to Use QR codes as a Part of Your Marketing Strategy

Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.