How to Start The Digitalization of Your Offline Business
- Digital Marketing

How to Start The Digitalization of Your Offline Business

There are thousands of businesses around the world that still operate offline. Some have the same revenue numbers, but the other half need to go online and get back their customers shopping at eCommerce stores. Working online opens up new opportunities; some entrepreneurs prefer to close their offline offices. Since they operate online now, they don’t have to worry about choosing the correct city for the office and employees hunting.

The process of business digitalization is not that hard if you approach it seriously and prepare all the fundamental components for the transition. So, this article will be helpful for those who recognize themselves in our first paragraph and understand how crucial it is to take their business online these days.

We prepared a list of valuable tips that should guide you through the whole process and give you a perfect understanding of your first steps. Our list will become your roadmap to online success, take your first step, and the road will be made by walking.

Mark your social media presence

Nowadays, you can find any business on social media. Some find Instagram the most helpful tool for landing sales, and some believe that Facebook makes the best conversions. No matter what kind of business you run, you should consider the importance of social media platforms in your life.

Millennials love Instagram, so as of today, this is one of the best tools to advertise your product to a younger audience. Some stores don’t even bother themselves with the website development; they create an Instagram profile, utilize the Facebook advertising tool smartly, and sell their products on the go by chatting with their Instagram subscribers in DM.

Facebook will help you target the ‘older’ audience and create a bridge to avoid the gap between those two generations and sell your products to both of them online. The latest studies show that 75% of users tend to look for the business’s Facebook page they’ve just heard about. They want to get in touch, use their services or review their products.

Creating your social media pages will be your first step towards marking the internet presence of your small offline brand.

Utilize the Google Business

When you read about marketing your brand on the first page of Google, it’s not always about paid advertising through the Adwords platform. However, there is a legal way to put your brand on the first page without paying a cent; can you believe it?

Google My Business Tool allows people to spotlight their business in the local search inquiries. For example, if you have your t-shirt store in Vegas, you can claim your GMB listing, and you will be featured on the search page among the local business. Google will even mark your location with the red call-out sign and give the exact address of your offline store.

You can find detailed instructions on how you can claim your GMB listing in the Google Blog; they will guide you through the whole process. Please note that you will have to create your brand’s Google Plus page. It’s up to you whether you’ll want to work with this social media later, but the latest studies show that this is one of the most useless networks to market your brand.

Run Google Adwords campaigns

You must have noticed those small ads on the Google search page when you look through the search results? These are shown higher than the first organic results and are paid ads. So, for example, if you run a real estate agency in Bayonne, you can put out an ad featuring the keyword “apartments for rent in Bayonne, NJ,” and those who look for a new place in this location will visit your website first.

To get the link to your website on one of those spots, you’ll have to find out what keywords suit your brand. Then, work with an SEO or PPC specialist to find the list of the relevant keyword combinations and find which ones will be more effective and fit your budget.

Run Adwords ads to drive more traffic to your website. Once you get more visitors, you can work on your conversions.

Get a website and a blog.

If you’ve already created the social media pages for your brand, you’re good to go and start working with your customers online. This setup is enough to land your first sales and create your online brand’s journey.

To develop your further success, we recommend getting yourself a decent website and a blog for your content marketing campaign.

First of all, order a simple website from a team of freelancers or create it yourself on a website builder like Wix. However, we note that customized websites still work better with SEO. This is because they look more firm and secure for potential users when they enter your site.

Professionals should craft all the small SEO things like keywords, meta descriptions, and sitemaps. If you want your website to rank higher on Google, you should work with a skilled SEO specialist to optimize your website.

To gain more authority for your website in the search engines, you’ll need to get mentions in big and authoritative resources. For example, you can order guest posts from freelance writers, put a keyword with a link to your website on it and contact other websites for the guest post exchange.

Make sure you have something to offer them; you can create your blog and offer them to publish an article on your side. Exchanging links is good practice for online business development.

Work on content marketing and collaborate with other brands

To market your brand successfully on all the platforms, you’ll need to work on your content marketing strategy. Make sure you create the content plan for your social media profiles and stick to it.

You can also contact other brands that you like and offer them to collaborate on different conditions. For example, some of them will want you to pay them, and some may find it interesting to create something together and make some noise on social media.

Get in touch with influencers.

When bloggers started to disrupt the social media platforms, they created the phenomenon of ‘influencers.’ These are the local celebrities that have a considerable number of subscribers and can influence the choices of their subscribers and fans.

As a young brand, you should review the best influencers in your niche and find those who bring the best conversions for your brand. There are lots of things that affect this:

  • What are the interests of their subscribers
  • What is their median age
  • How actively do they interact with the blogger’s posts/stories
  • What is the overall image of the blogger’s personality

Make sure you pick the right ones and get top-quality conversions from this collaboration.

Summing things up

When you decide to bring your business online, you’ve got to know your first steps and get some guidance. We believe that our list of tips should become the treasure map that will bring you to online success.

Of course, you’re a great specialist if you already have a successful offline business running. However, it would be best if you understood that you’re entering an unknown battleground. You’ll need a good team of skilled professionals and a reasonable budget to work on ads to ensure your online success.

How to Start The Digitalization of Your Offline Business

Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.