Today, more and more people are using the internet to search, shop, socialize, and surf online. So, it’s clear that your traditional business marketing no longer works today. Thus, utilizing digital marketing strategies will help you to meet your audience.
How To Select A Digital Marketing Strategy For Your Brand
However, today’s digital marketing opens up new market opportunities that help you connect and interact with your audience without any sea boundaries. Also, it becomes essential for a brand and offline businesses to build a robust online presence to stay ahead of the competition.
However, from the hundreds of marketing strategies and channels available, choosing a worthy medium that brings you one step closer to your business goals is a tremendous task.
Digital Marketing Strategies
We have prepared a list of proven digital marketing strategies to make it easy for you. So, let’s see how it can work for your business to achieve your corporate goals.
Search Engine Optimization
Today, anything that begins online always starts with a search engine. Scraping from the web allows users to search and find relevant information in just a few seconds. Nearly 93% of people search online before buying anything. This means you can easily find and drive more customers online by increasing your brand visibility and improving your SERP position. It helps you to get more genuine and buying customers. But it takes a lot of effort to secure your spot in the top 5 results. But make sure that your site complies with Google’s latest algorithms, or you can hire expert SEO or a digital marketing specialist to ensure SEO fulfillment.
Email is a cost-effective way to generate more leads today, but you must collect your customer information first. However, one can easily collect customer information during signup, exit intent, or popup, boosting ROI up to 4,300%. Different brands use email marketing campaigns for various purposes, such as branding, acquisition, engagement, retention, increasing sales, and generating more traffic.
Paid Advertising (PPC)
Pay-per-click advertising can help you to drive only interested customers and bring them to your website or store in less time and effort. Today, not just Google but almost all social media giants like Facebook, Instagram, Twitter, and many others allow you to rent their ad placements. You can run and drive potential customers based on your advertising budget by optimizing your ad for maximum reach.
As we all know, content is king and at the heart of every marketing campaign today. Using high-quality, engaging, and relevant picky content on your website, email, and social media will help you boost your conversion drastically. Trying multiple types of content, such as text, images, infographics, or videos, makes people fall in love with your brand and increases your engagement rate. Even today, video marketing is rocking the platform with its highly effective storytelling technique. You can also demonstrate your products and easily explain business solutions by creating a promo video.
Influencer marketing is a hybrid strategy of an old and new era, where you can endorse any celebrity or social media influencer to promote marketing campaigns with their existing targeted audience. But as you can see, influencer marketing comprises social media and content marketing. Many big brands are trying their hands on influencer marketing instead of traditional marketing strategies. They hire multiple Influencers to achieve their business goals in less time.
Retargeting is like a Swiss army knife for businesses; it helps convert visitors who are already interested in your products or services. Like Paid Advertising, this marketing strategy is also a paid strategy in which you have to put one small piece of code on your website, and it will track your users using cookies. If your user lands on your webpage and somehow leaves, it will follow the user across the internet and display ads. As per OptinMonster, 70% of visitors who leave your website or store never intend to return. Thus, retargeting Ads will help you turn customers into returning customers and complete their checkout process.
Choosing the right Digital Marketing Strategy is the most crucial decision for your business because either you rock the floor or lose the game. But we always advise you to consider existing market competition, analyze your audience, and consider your business niche before you start your first campaign.
However, you can try, test, and implement multiple digital marketing strategies for your business to achieve your goal in no time. Go with any of the above six listed digital marketing strategies, and we assure you it will work like a charm for your business. It is expected to remain the same in the upcoming years.
Do you have anything else in your mind? Kindly let us know in the comments section below.
Name: Jainish Vora
Bio: I am a marketing manager at Phoneier. We at Phoneier curate everything around mobile phones and mobile applications; it is one place where you can find solutions for every phone problem.