How To Select A Digital Marketing Strategy For Your Brand

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Today, more and more people are using the internet to search, shop, socializing and surfing online. So, it’s clear that your traditional way of business marketing is no longer works today. Thus, utilizing digital marketing strategies will help you to meet your audience.

However, today’s digital marketing opens up new doors of market opportunities that help you to connect and interact with your audience without any sea boundaries. Also, it becomes essential for a brand and offline businesses to build a robust online presence to stay ahead of the competition.

However, from the available hundreds of marketing strategies and channels, it’s a tremendous task to choose a worthy medium that brings you one step closer to your business goals.

Digital Marketing Strategies

To make it easy for you, we have prepared a list of proven digital marketing strategies. So let’s see how it can work for your business to achieve your corporate goals.

1. Search Engine Optimization

Search Engine Optimization

Today, anything that begins online always starts with a search engine. It allows the user to search and find relevant information by scraping from the web in just a few seconds. Nearly 93% of people search online before buying anything. This means you can easily find and drive more customers online by increasing your brand visibility and improving your SERP position. It helps you to get more genuine and buying customers. But it takes a lot of effort to secure your spot in the top 5 results. But make sure that your site complies with Google’s latest algorithms, or you can hire expert SEO or a digital marketing specialist to ensure SEO fulfillment.

2. Email Marketing

Email Marketing

Today, Email is a cost-effective way to generate more leads, but for that, you have to collect your customer information first. However, one can easily collect their customer information while signup, exit intent, or popup and can boost ROI up to 4,300%. Different brands are using email marketing campaigns for various purposes, such as branding, acquisition, engagement, retention, increase sales, and generate more traffic.

3. Paid Advertising (PPC)

Paid Advertising (PPC)

Pay Per Click advertising can help you to drive only interested customers and bring them on your website or store in less time and effort. Not just Google but today, almost all social media giants like Facebook, Instagram, Twitter, and many others allows you to rent their ad placements. Based on your advertising budget, you can run and drive potential customers by optimizing your ad for maximum rich.

4. Content Marketing

Content Marketing

As we all know, content is king, and today content is the heart of every marketing campaign. Using high-quality, engaging, and relevant picky content on your website, Email, and social media will help you to boost your conversion drastically. Trying multiple types of content such as text, image, infographics, or video makes people fall in love with your brand and increases engagement rate too. Even today, video marketing is rocking the platform with its highly effective storytelling technique. You can also demonstrate your products and easily explain business solutions by creating a promo video.

5. Influencer Marketing

Influencer Marketing

Influencer Marketing is a hybrid marketing strategy of an old and new era, where you can endorse any celeb or social media influencer to promote marketing campaigns with their existing targeted audience. But if you see, Influencer marketing is comprised of both social media and content marketing. Many big brands are trying their hands on influencer marketing instead of traditional marketing strategies. They hire multiple Influencers to achieve their business goals in less time.

6. Retargeting Ads

Retargeting Ads

Retargeting is like a swiss army knife for the businesses that help to convert your visitors who are already interested in your products or services. Like Paid Advertising, this marketing strategy is also a paid strategy in which you have to put one small piece of code on your website, and it will track your users using cookies. If your user lands on your webpage and somehow he or she left, it will follow the user across the internet and display ads over there. As per OptinMonster, 70% of visitors who left your website or store are never intended to return. Thus, using retargeting Ads will help you to turn customers into returning customers and complete their checkout process.

Closing Thoughts:

Choosing the right Digital Marketing Strategy is the most crucial decision for your business, because either you rock the floor or lose the game. But we always advise you to consider existing market competition, analyze your audience, and consider business niche before you start your first campaign.

However, you can try, test, and implement multiple digital marketing strategies for your business to achieve your goal in no time. Go with any of the above six listed digital marketing strategies, and we assure you it will work like a charm for your business. It is expected to remain the same in the upcoming years.

Do you have anything else in your mind? Kindly let us know in the comments section below.

Author Bio:

Name: Jainish Vora

Bio: I am a marketing manager at Phoneier. We at Phoneier curate everything around mobile phones and mobile applications, it is one place where you will where you can find solutions for every phone problem.

How To Select A Digital Marketing Strategy For Your Brand

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