In 2011, Snapchat was launched, and since then, it has shown incredibly rapid growth. At present, this social platform takes the online world by storm and plans to develop its e-commerce platform.
Snapchat is a social media platform where users can share raw or embellished photos, videos, and messages known as Snaps to others. But, what makes Snapchat different from other social platforms is that everything is temporary.
Every Snap can be shared but rarely saved. They only last anytime between one to ten seconds. Once it gets viewed, the Snap will disappear forever. However, a Story, a collection of Snaps, can be re-watched within 24 hours after being posted.
The Snapchat application promotes in-the-moment or real-time interactions and connections between people.
Snapchat’s Promising Benefits to E-Commerce
The Snapchat app by the numbers
According to Snapchat’s internal data, more than 60% of U.S. smartphone users aged 13 to 34 are Snapchatters. If reaching out to 13 to 34-year-olds is your goal, Snapchat is the best social platform to invest in. 13 to 34-year-olds love Snapchat because of three factors:
Perspective. Snaps provide users and their friends a more personal avenue to show how they see the world.
Real-time stories. Snapchat stories are raw, updated in real-time, and can only be viewed within 24 hours.
Self-expression. Through snaps, users can show the world who they are in the exact moment.
Although Snapchat’s majority of viewers come from the younger generation, 12% of 35 to 54-year-olds and 2% of 55+-year-olds are also Snapchatters. Every single day, there is a total of more than 7 billion views on Snapchat. And, there are nearly 100 million active Snapchatters that use the application every day.
The figures above show how Snapchat’s huge population can bring your brand or business a huge audience that can turn into potential customers.
Snapchat’s e-commerce move.
Earlier this week, Joanna Coles, Cosmopolitan’s Editor-in-Chief and one of Snapchat’s board of directors, revealed at a Re/code conference that mobile shopping and e-commerce are coming to Snapchat. Recently, Snapchat worked with Hearst to create Sweet, a Snapchat channel that will be morphed into an e-commerce platform at some point.