How to Optimize Your Content by Using Automatic Audio Transcription
- Content Marketing, Tech

How to Optimize Your Content by Using Automatic Audio Transcription

For any business, the content you create for promotion, whether to advertise the company in general or to promote products and service launches, is critical to get right. The amount of traffic and reach it garners influences how well your business performs in general and in those times.

Even with existing content online, there’s plenty that you can be doing to help optimize the content and to make it better. The internet is forever changing and advancing, meaning your content needs to adapt with it, despite whether or not it’s gone live yet.

Optimizing content is useful, particularly for those aiming to be more accessible to their audience. For example, automatic audio transcription is a method of optimizing your video content and proves effective for audience engagement. 

This guide will look at what automatic audio transcription is and how to best optimize your content using this tool. We’ll also explore the benefits of audio transcription and other tips you can use when optimizing content online.

automatic audio transcription
automatic audio transcription

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What is automatic audio transcription?

Automatic audio transcription takes away the hassle of manually listening to audio and converting it into text. Instead, automatic transcription uses AI technology to listen to the audio or video file in question and then transcribe it into text.

This speech-to-text technology will provide varying levels of accuracy depending on the complexity and quality of the audio/video sound. There are some challenges with this technology, especially with accents, where the words might not be translated quite so accurately.

However, for the most part, it’s pretty efficient. Automatic audio transcription is often more affordable than hiring a transcriptionist to do the work for you. The average transcriptionist, for example, costs between $15-$30 per hour. An automated tool can be cheaper, especially when purchasing a subscription.

How is it used for content, and what are its benefits?

Automatic audio transcription might be required to convert audio files or video files into text for in-house documenting. It could also offer different types of content, whether that’s the information used for a public report or a blog article on your website.

The audio transcription can also be used for captions on videos, which is ideal for those that might be hard of hearing or become easily distracted when engaging with content. Ultimately, some great benefits come with using automatic audio transcription.

Provide accessibility to all audiences

Some of your audience might not be able to engage with your content due to a disability properly. However, with audio transcription, there’s the ability to create content accessible for more of your audience – a problem that remains an issue to this day on the internet.

Having a text format for any audio files or videos can help those who are hard of hearing. 

Opportunity to provide more content to your social media platforms

With content converted to text, you’ve got more opportunities for your online content. It’s no surprise that posting consistently can be challenging, but it’s necessary when so much volume is published daily.

According to eMarketer, 60% of marketers will create at least one piece of content each day. Therefore, it can be critical to the success of your business to post consistently and often multiple times a day. In addition, audio transcription provides more content that you can use for other areas of your social media marketing.

A step-by-step guide to optimizing your content using automatic audio transcription

If you’ve never used an automatic audio transcription tool before, never fear! It’s a fairly easy tool to use, and most of the options online follow a similar format when it comes to their services and how to work the platform itself.

We’ve put a step-by-step guide together to help optimize your content efficiently when using an automatic audio transcription.

  • Consider what automatic audio transcription to text you want to use

Choosing the right software for your audio transcription is a challenge, especially with so many different ones out there. When choosing an automatic audio transcription-to-text tool, consider the tool’s reputation and who it’s used by. 

audio transcription
audio transcription

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Check that the service is affordable and getting the best value for your money as a business. While some services can be significantly cheaper, the quality might not be the same as some average-priced options.

A few suggestions of popular automatic transcription services out there are Amber Script, Otter, and Express Scribe, to name but a few.

  • Choose between automated or manual transcription services

Most automatic audio transcription tools will offer both automated and manual services. Depending on your requirements and the project’s complexity, you might wish to opt for a manual transcription service over an automated one.

Despite it being pretty effective, the automated option can trip itself up to highly complex words or accents that don’t pronounce certain words so clearly. A mix of the two might be required for most projects, so it’s good to assess what the software provider can offer and its costs.

  • Upload your files and wait for completion.

Once you’ve picked the service, you can go about uploading your files. Typically, there might be a limit to how much you can upload in one go, and they may have to review your uploads to give you an accurate timeframe of how long the file will take to convert to text.

Depending on the size of a file, you can expect the turnaround times to be anywhere between a few minutes and up to a week for the bigger projects. Time may be of the essence for your business, so it’s worth querying this turnaround time with the software provider.

  • Correct any grammatical or misspelled words.

Once you’ve received the file, you can then make any amendments required, such as fixing grammatical errors or misspelled words. With this platform, you’ll often be able to edit the text document in the ‘editor’ or ‘studio’ part of the software.

Correct any grammatical or misspelled words.
Correct any grammatical or misspelled words.

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While we’d hope that these tools can be 100% accurate all the time, that’s not always the case. Audio transcription still needs the eyes of a human to double-check the content once it’s been transcribed. We’d recommend going through it with a fine-tooth comb and using an app like Grammarly to check for grammar and spelling mistakes.

  • Use the text for its intended purpose.

Depending on what you need the text for, you can then download the document for use once it’s been edited.

The beauty of this software is that it’s fairly easy to use for anyone, regardless of their experience with tools like this one. There’s no complex onboarding training required to understand how it works, and anyone can use it within the organization.

Tips for optimizing content online

When optimizing content online, there are many other ways to make your content the best it can be for your audience. Here are a few extra tips worth knowing when it comes to optimization.

Utilize keyword research

Keyword research is a big one because it helps users find your content based on what they’re searching for. So when it comes to keyword research, it’s good to do what words will help rank your content higher and achieve more visibility.

Add internal and external links.

Internal and external links are crucial when creating online content, whether on your website or guest posting on another domain. Adding in these links will help provide good authority to the page, and search engines will trust the content enough to rank it higher.

Optimize your URLs

Optimizing your URLs is another important practice to do when it comes to providing more opportunities for the content to be seen. This could be updating the URL with the desired keyword to amending the category or tags used to catalog it on your site.

Write long-form content

Finally, long-form content still reigns supreme online, with long-form content getting an average of 77.2% more links than short articles.

Where you can, invest in long-form articles where you can. It’s essential to have a few short articles thrown in there.

Optimize your content with automatic audio transcription 

Optimizing your content with automatic audio transcription can save you a lot of time and hassle as an organization. Not only that, but the benefits far exceed the small investment you’ll make for each project you need to transcribe. 


Natalie Redman
Natalie Redman

Author Bio: Natalie Redman (LinkedIn)

Freelance writer for many clients across multiple industries. Natalie has two years of copywriting experience. Natalie has a wide range of experience copywriting web pages for businesses across many industries. She’s also an owner of two blog websites and a Youtube content creator.

How to Optimize Your Content by Using Automatic Audio Transcription

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