In the United States, there are almost 210 million online shoppers and the number is expected to increase. The eCommerce business is growing rapidly, creating more competition as the days go by. Everyone looking to increase their piece of the pie needs to up their game.
If you want to maintain and further increase your revenue, you can’t just sit and wait. The market is moving rapidly, and so should your business practices. But it isn’t always easy to know where to start. Take a look at our tips and figure out what is best for your particular situation.
Make Your Website Mobile-Friendly
As of late 2016, mobile traffic has finally surpassed desktop traffic. Your loyal customers and potential leads are all on the move. They spend most of their time in between meetings, running from one task to another.
Leaving our phones for even a couple of minutes seems like an impossible task. The average smartphone user checks her phone around 63 times a day. And you can turn this into something very profitable for your business.
However, just having a mobile version of your site isn’t enough – you need to make it great. Investing in a good development team that is going to create an easy-to-use mobile app will increase your sales tremendously. Make sure that you have simplified the process as much as you can, and that your customer experience is something you can be proud of.
Focus On the Security of Your Clients
Ensuring that your online store is safe should be one of your first priorities. It doesn’t matter how great your marketing is, how fast your customer service agents are, etc. If your customers don’t feel secure, there is no chance they will shop through your eCommerce platform.
As technology advances, so do the manipulation options, and you need to secure all of your transactions, as well as customer data. Many great companies have failed to do so, and now their businesses are dead.
When you plan your budget, have in mind that this is a cost you should never neglect. You might not see the return of investment in the next quarter, but in time, you most certainly will.
Keep Up With The Latest Trends
eCommerce is an industry where everything moves pretty fast. Many business owners had to learn this the hard way. Even if you have steady growth and things seem to be going forward, you shouldn’t kick back and relax.
Just like with the innovations of Uber, Kindle, and Airbnb, for example, the industry can be changed in an instant, and the financial consequences can be fatal.
To ensure the best results, start with educating yourself. Keep an eye on the competition, happenings in the industry, as well as any rumors and whispers going around. Surround yourself with creative, outside-of-the-box thinkers, and the next innovation might come precisely from your company.
There are three general trends for online stores you should keep an eye on. Unsurprisingly, all of them are related to customer experience.
The first one is about chatbots that allow the business to reduce expenses and focus their attention on more lucrative tasks. The second one is voice commerce since the use of verbal commands has increased significantly in the last year.
Last but not least, there is personalization. Shoppers want to see their own language and currency, so have this in mind when you plan your website and mobile app.
Improving Your eCommerce Business Isn’t As Difficult As You Thought
It takes less time to improve your current business than trying to restore the damage once the competition supersedes you. Following up on the latest trends can get you far. If you follow the market, you will soon realize that having a mobile-friendly website is a necessity, not a luxury.
Also, don’t forget that safety always comes first. If you start making improvements today, you have no reason to worry about the future of your eCommerce business.