Starting up an online store can be both exciting and challenging at the same time. The masters and professionals of IOVista eCommerce SEO will tell you to hope for success but expect failure. That is mainly due to thousands of other hopeful store owners being in the same boat as you, trying to make their shop the next best thing in online retail.
To make an absolute profit with your online retail store, you need to drive organic traffic. We mean by “organic” is that it isn’t anything you have to pay for. The common belief in online retail, or running any website in general, is that you need a large financial backing to get a leg up in e-commerce, but that isn’t true by any means. Not only is driving traffic to your site important but so is spending as little money as possible so that your profits soar as high as possible.
Conduct E-Commerce Keyword Research
Choosing keywords might sound as easy as choosing simple terms that many customers often enter in a search engine, but there is much more to it than just that. For the best keywords and key phrases for your store, you will need to take commercial intent into account. Commercial intent means how much a consumer is prepared or willing to buy a product.
If, for instance, somebody is searching “best vacuum” on Google, Amazon, or competitor sites, they likely have no idea what kind of vacuum to buy yet. They likely need more information about what makes for a great vacuum, as well as the specs of multiple vacuums on the market today. However, if they search for something as specific as “Shark Rotator Powered Lift-Away TruePet Upright Vacuum,” they likely have an idea of what to buy but want the best retailer to buy from pay the lowest price for it.
You need to know which one would be more beneficial for you, between the general search or the specific search. There are great tools like Ahrefs, Amazon Keyword Tool, and more to help you determine popular organic keywords that people use to find a product they want to buy.
Put Together a Navigable and Legible Website
A major part of having a customer buy from your store is helping them understand where to go and what to do when arriving on your page. There are three easy rules to real buy: Making your page easy to navigate, making it compatible with screens of all shapes and sizes, and using keywords that you seem valuable to place in the right subdirectories and links.
If you are not aware by now, a good homepage of your website should have links to all of your important category pages and perhaps even shortcuts to high-selling and new products. Essentially, it should take a visitor no more than three clicks to get from the home page to the specific product they want or need.
If your links are not properly displayed and are hard to locate, it makes your visitors feel challenged at finding a product they might want to buy. They tend to bounce and search for the product elsewhere when this happens.
But it’s not just enough to have links to categories and products be the only thing that potential customers see. You would like to have text on your homepage as well. Not only does it better describe what kind of store you are managing to visitors, but it will allow you to improve your rankings and be more visible to customers who are browsing search engines.
Utilize Great Content Marketing
You have SEO keywords and a structured website, but the third part of this e-commerce trifecta is simply presenting customers with a cohesive package of consistent content. Content is what your visitors will remember about your site the most, and it may prevent them from just buying a product from you and never coming back again.
One simple way to create content for your site is to write blog posts. If you have dozens of different products, why not take the time to talk more about them? Blogs for online retailers can allow visitors to learn more about products, find advice on what you most recommend, and more. In addition, a blog opens up many more avenues for potential customers to discover and visit your online store. The more blogs you create and have up at a time, the more ways for customers to turn to you for recommendations and advice.
These things have to be done right with your online store to attract customers effectively and grow your consumer base. It doesn’t require much money and resources to help your store stand out in the sea of many other stores; you need the right keywords, the right site structure, and the right content to give all visitors an amazing experience.
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