As social media grows bigger day by day, so does content creators & content. So How to Create Content Your Audience Will Love & Share is the question I’ll answer today.
Audiences on different social media platforms are growing day by day with an unimaginable amount of unique choices.
As a business just starting out, trying to connect with the audience that has a lot of decisions to make from what to follow, who to follow, what to share, etc. It can be very difficult.
Content advertising and marketing receives three times greater leads than paid search advertising.
While digital marketing works to share your content via ads, but it does not create the trust factor that it needs unless if it is shared by someone.
Sharing on social media & messaging is just a modern version of the traditional word of mouth marketing.
Not only shared content is more engaging, but it has a trust seal by the sharer as in 2019 people don’t share anything on their social media unless it’s something they think is very useful & people who consume the content think the same that if it’s shared by someone, it’s more useful.
But currently, 4.4 million blogs are posted each day & growing. In this growing content war, how can you create content that connects with your audience?
That’s a billion-dollar question. I researched all the credible data sources & here’s what I found.
Let’s dive in.
How to Create Content Your Audience Will Love & Share
There are 4 keys to create content your audience will love & share.
Building a brand around your niche or business is a good way to start. But building a brand requires more than just a name.
A brand should have a Brand Identity & Brand Personality.
Brand identity is the visible elements of a brand, such as color, voice tone, personality, design, and logo, that identify and distinguish you from the other brands in consumers’ minds. Remember brand identity is distinct from brand image (brand personality)
Brand personality is a set of human characteristics that are assigned to a brand name. A brand personality is something to which the consumer can relate & have a relationship with.
Ask yourself questions like is your brand honest? Young? Professional? Intelligent?
Basically, what is the message that you want to convey to your potential consumers? For example – If your brand is young, you might want to be very active on social media & engage with young people.
Take an example of DBrand. DBrand is a casual & young brand
Young people are into memes, roasting each other & that’s what DBrand does. Not that I’m saying roast your followers or be rude to them.
But your brand should have a personality like being casual, credible, authoritative (Your followers come to you if they want to know something about the niche you’re in).
The same goes for other brands like Apple, Google, Nike, etc. All of them have an identity & a personality so they can connect to their audience.
Google is one of the most beloved brands because it has successfully created the impression that its products & services are innovative and are one of the best out there as well as Google is the most authoritative search engine with over 1.17 billion users worldwide.
If your brand doesn’t connect with any audience, then how do you expect your content connecting your audience?
2. Identifying the Right Audience
Before you start your content generation machine, take some time & identify the right audience for your business.
With regards, that there are 4.4 million pieces of content is posted each everyone has its own choice with content, people don’t share content if they don’t care about it. So, you must identify the right audience & cater your content to them. Here are some basic questions you can start with-
What kind of content is famous around your audience & how can you serve them better?
What social networks does your audience spends the most time on? Be very active on those platforms (Example – Audience of a photographer are mainly active on Instagram & Pinterest).
What are the problems your target audience face?
Research the competition – What groups & communities are your competitors targeting? Who are their current customers? Don’t go after the same market. The last thing you want to do is pick a content fight with your competitors & potential collaborators in the future.
Once you find the right audience, speak to them with your brand personality & create a brand image in front of them.
3. Producing Researched Content
Once you have the brand identity & personality and the right target audience now you need to focus on producing the right content for the right audience.
Remember, you don’t have to re-invent the wheel here.
First, you have to find out what content works in your niche. Let’s take an example of the Pet niche.
Just go to UberSuggest & Put in the How to Pet keyword or anything & go to content ideas.
You can see all the blogs that rank for the How to pet keyword & find the blog that has the most backlinks.
So, all you need to do after you find the blog with the most backlinks are just read the blog & create the same blog with in-depth details (more than 2000+ words) & find out people who are linking to the blog.
After you find out who is linking to them, just hit them up & tell them to link to your blog because it is more in-depth than the current blog they are linking to.
Or try the second method that is just go the UberSuggest & Put in your competitors URL & go to Top Pages.
You’ll be able to see all the blogs that are top-performing for your competitors as well as you’ll be able to see the people who are backlinking to that blog too.
Now that you have figured out brand identity, personality, right audience & researched the content, it’s time for implementing content strategies.
“Images & Videos are 40% more likely to get shared than a text content”
Your content should be based around 3 things (Primer, 2019)
Utility posts give valuable insights & provide information. A catering company might create an instructional blog post about how to serve dinner to a large group of people at a party.
Entertainment posts are ones that make your audience laugh, smile, think or feel something. A pet blog might post interesting, cute videos of dogs & cats to engage with the audience.
Identity posts resonate with the aspirations or lifestyle of your target audience. For example, a store that sells hiking hear could create a photo gallery of the 10 most iconic hiking trails in the world.
Teaming up with bloggers & Influencers
Teaming up & collaborating with bloggers & influencers in your particular niche can be very helpful for your content & your business.
To be an authoritative website in your niche, you will have to guest post with other bloggers & spread the word about your business via influencers.
Sharing User-generated Content
Sharing user-generated content is a good way to appreciate your loyal following.
User-generated content gives a feel to the user that he has a stake in the business & you really appreciate it.
It also inspires other followers to create some content for you or share your content & helps you engage more & more with your community.
When communicating with your audience, authenticity & honesty are crucial. Taking the time to understand your audience is the only way to increase your engagement and your overall results.
As I said before It is difficult to get people to share your content if they don’t care about it. You don’t want to sound like a parent trying to relate to their kids, or like an adult trying to sound hip.
Keep things honest & authentic & your audience will see and appreciate it.
So I guess now you know “How to Create Content Your Audience Will Love & Share” right?
Pratik is a Digital Marketer & E-commerce expert for the last 3 years. He started iampratikpatel.com in order to help new eCommerce businesses & Individuals to achieve financial freedom. Even though iapratikpatel.com was founded in early 2019, Pratik Patel Digital’s roots go back to 2015 when Pratik landed a job at a Digital firm at the age of 18. Feel free to contact or leave a message 🙂