How To Create A Size Chart For Your Brand

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How To Create A Size Chart For Your Brand

At present, eCommerce stores vie with one another for generating a higher revenue based on sales. The latter depends on the rate of conversion. So, those eCommerce stores that focus on size charts have an ace up their sleeves in this regard.

Due to the popularity of Shopify these days, most providers focus on Shopify’s size chart. But to reap the benefits of using it, one must be thoroughly aware of Shopify. Also, one must know how to prepare a size chart for Shopify like a pro.

If you have been looking for the answers to the requirements above on the Internet, you have come to the right place. This post will shed light on both these aspects. Plus, it will also draw a comparison between external and internal size charts.

What Is A Size Chart?

A size chart is a set of body measurements that a brand uses to develop its items. Generally, it does not consist of all the points of body measurements. For example, out of about 60 such points, a size chart only focuses on about 15 to 20 points.

Along with email validation, a size chart plays a crucial role in reducing returns and boosting conversions.

A size chart can be both internal and external. Read on to know the difference between both these charts.

External vs. Internal Size Chart

External size chart is the public size chart of a brand that provides buyers with a general idea of its measurements. It primarily consists of the measurements of height, hip, waist, and bust.

On the other hand, an internal size chart refers to the measurement details with which a brand builds its garment. It involves the measurements of the different parts of the body.

How To Create A Size Chart For Shopify?

Creating a size chart for Shopify is a challenge. But by taking the proper steps, you can address it with finesse. It is one of the best ways for branding an eCommerce business dealing with apparel.

Pay attention to the following elements while creating your size for the best outcomes:

  • Go By The Measurements Of The Body Based On Its Type

Body modeling measurements provide buyers with better chances of choosing the right piece than the piece measurement approach. This is because the former allows the comparison of body measurements more pragmatically than the latter. This way, it increases the likelihood of conversions and reduces the possibility of returns from customers.

  • Use The Information Of Professional Charts

Creating a size chart takes not only time but also effort. However, you can ease the workload while making one by switching over to a professional chart such as the one available at Kiwi Sizing. 

It provides a demo and a tutorial with valuable resources in the form of a tutorial. You can use them together to know the ins and outs of creating size charts. Even if you already know a thing or two about it, the professional charts from Kiwi Sizing will help you become a pro.

  • Refrain From Using A Single Chart For All Products

Some eCommerce stores use a single chart for different items. However, it creates a cloud of uncertainty and doubts in customers’ minds instead of resolving their issues.

Do you wish to get desirable outcomes in this regard? If yes, make sure that the website of your eCommerce business only displays available products with the details of their sizes.

Do you wish to facilitate your buyers in buying the correct item? If yes, only display those products that are available along with the details of their sizes.

  • Use Separate Measurements For The Upper And Lower Parts Of The Body

The measurements of the upper body differ from the lower one. Therefore, buyers look for items that correspond to their body measurements. 

When they look for the measurements of their pants, they should ideally have the correct measurements for them. If they find the measurements for shirts instead, they are likely to get confused. 

Using separate measurements for the upper and lower body parts is one of the best practices to improve conversions by reducing the returns. When customers buy an item from your eCommerce store according to their measurements, they are less likely to return it. 

  • Assist The Customer In Getting Insights Into Their Measurements

For any customer, determining the right size of an item based on the size chart published on the site of an eCommerce store can be challenging. Newbies find it trickier than those who are used to online shopping.

By explaining the measurements of your size charts to customers in detail on your website, you would do a world of good to them. In addition, doing images alongside texts will help your customers shop for a body-fitting piece in an even better way.


You might want to act on the trends to enhance your Shopify Storefront in 2021 to improve your sales. But when it comes to apparel, the possibility of returns can affect the overall revenue of your eCommerce store. One way to avoid returns is to create a size chart that clearly states the measurements of different parts in the abovementioned ways.

How To Create A Size Chart For Your Brand

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