How To Build Links And Backlinks To Your Website

High-quality internal links and backlinks are very vital in search engine ranking. Most search engines rank sites that link back to authority sites higher than those without backlinks.

For instance, Google’s criteria for ranking websites is based on the usability of a web page. If your site is deemed helpful to visitors, it is ranked high. Google and other search engines rank sites that link to authority sites higher because you cannot link back to any authority site unless you offer high-quality content.

But how exactly do you build links and backlinks to the important sites? Here is a step by step guide to help you build links and backlinks to authority sites.

Find Out Your Competitors

If your target is to rank on the first page of Google, you should start by finding out who sits at the top. Use the relevant keywords to determine your closest competitors.

Search on Google with the primary keywords to determine which sites rank in the top positions. The sites that rank in the top position are your competitors. Your aim should be to replace the top ranking sites with your own.

Analyze Your Competitors’ Backlinks

Use Ahrefs or Monitor Backlinks to find out what sites make links on your competitors. Now that you know who are your top competitors, it is time to find out more about them. Using Ahrefs or Monitor Backlinks, you can determine who makes the links on your competitors’ sites.

There are many backlink generating apps online. However, if you do not find the right one, you can invest a lot of money without success. The best way is to determine the best by spying on your competitors.

Ahrefs gives you an insight into your competitor’s website. You can see the sites that your competitor links to and determine how much traffic they generate. You can also determine who creates the backlinks and start using their services to improve your site’s ranking.

Use Reverse Phone Lookup To Find Out The Social Media Profiles Of Your Competitors

Phone number lookup is an app that will help you find out more information about your competitor’s. Such an app can perform phone number search to help you find out more information about competitors.

Use Spokeo to search for the social media profiles of your close competitors. Most people generate a lot of traffic via social media. Spokeo will help you find out more information about the social media profiles where your competitors post links.

Broken-Link Method

This is another great way to get your website linking to many authority sites. You have to perform a web search to find any broken links within your niche. If you find a resource that is no longer available, create content that is similar to the one on the missing page.

Contact all high authority sites that link to that site asking them to replace the broken link with a link to your webpage.

Guest Post Articles

This is one of the oldest tricks when it comes to creating backlinks. All you have to do is contact a high authority site in your niche. Ask for a chance to write a guest post for their website. If you get the chance, insert a link back to your website but make it relevant to the content. Do not make this link like promotional.

Crowd Marketing

Crowd marketing is another technique that you can use to create high authority backlinks. With crowd marketing, you get your brand marketed in different quarters. For instance, you can answer questions on public sites such as Quora and Yahoo questions. Provide precise answers while including links back to your site.

Links in Social Media Profiles

It is common knowledge that including links on your social media platform will increase your traffic. You can further share your links on social media groups such as Facebook communities. Use every means possible to get people clicking back on your websites.


Building links and authority backlinks are not easy. You need to spend hours doing research. However, with apps such as Spokeo, intelligence work is made easier. You can quickly perform phone number search and find out more information about your competitors. It is also important to note that creating backlinks takes time. You need to research and find out the necessary information to be able to create the best links.

Valerie Malecha is a content writer for Spokeo. She has a great experience in marketing, travel, business and relationship sphere. Valerie Malecha is a content writer for Spokeo. She has a great experience in marketing, travel, business and relationship sphere.

How To Build Links And Backlinks To Your Website

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