According to a research study, more than 75% of consumers are influenced by discounts to make purchases. It means you can attract more shoppers to make frequent purchases with different rewards. As competition increases, businesses keep their present customer base to maintain profitability.
Especially, eCommerce businesses need to offer more worthwhile privileges to their existing customers to increase sales. Loyalty programs are one of the best ways to get more loyal customers. Once you have many brand-loyal customers, your business will never face a deterioration in sales.
But, The Question Is How To Get More Loyal Customers For Ecommerce?
How to Build a Loyal Customer in eCommerce
There are multiple ways to do so; however, follow this blog post, and you will get your answer.
Personalization and customization are principal components in delivering a successful advanced loyalty program. Personalizing the customer experience is a must-to-have aspect of your E-commerce business. When shoppers get a personalized experience, they tend to enjoy shopping. Add recommendations and digital interactions and guide your customers to make the right decision. For instance, suggest the product for customers based on the previous purchase. As the competition is high in the eCommerce industry, it’s time to individualize the purchase experience and entice customers to become loyal to your brand.
Give your customers the power to refer others and earn rewards points. This is one of the simplest ways to attract more brand-loyal customers. With the referral points, you are making them happy and providing the authority to gain a distinct advantage.
OnePlus, a giant mobile manufacturing firm, has introduced a referral program to entice customers’ engagement. Customers get up to 100 points on successful referrals.
So, offer the power of authority and engage customers to take a step further to stay connected with your business.
Testimonials are a good way to win your customers’ trust. It shows proof of the value of your business. Hence, embrace this opportunity and add testimonials to the eCommerce platform. Further, add credibility to the testimonial by adding a photograph of the reviewer with their name. A customer’s positive opinion reflects on other shoppers and influences them to build a trustworthy relationship with your brand.
Integrate Social Shopping
The more occasions your shoppers have to purchase, the more comfortable the process, and the more they are anticipated to spend. Use social media login to avoid registering separately for your site. This option offers ease with just a click of a button to access your products and services.
Social sharing builds reliance between you and your customers. Besides, if you are affiliated with your brand with trusted names like Facebook, Google, and Amazon, you can acquire more loyal customers easily.
Introduce the Loyalty Program Mobile App
Use advanced technology, like machine learning and artificial intelligence, to propose loyalty programs to your potential customers. Nowadays, more and more people are using mobile devices to shop online. Hence, if you have an app that easily connects your loyalty programs with the customers, you will have more brand-loyal customers. Also, with the mobile app, you can customize the loyalty campaigns for eCommerce and meet the demands of modern shoppers.
Offer More Rewards And Facilities
Customers tend to make repeat business while they are getting extra perks. And customers who make frequent purchases eventually become brand-loyal customers. So, do not miss a chance to give rewards such as reward points, free membership, event passes, etc.
Moreover, it is a wise idea to allow more facilities for your audience, such as personalizing a message if the sale is going on and notifying them about the special promotion. Plus, your brand-loyal customers sometimes make frequent purchases, and offer them an extra discount in promo codes or coupons.
Thus, follow the steps mentioned above to get more loyal customers for your E-commerce business.