How To Build a Language Learning Website Like Lingoda – Business Model & Key Features
Demand for language learning has been rising as continued globalization has brought diverse cultures and communities together. Per market research, by 2028, the global online language learning market is expected to surpass $28.5 billion at an 18.8% CAGR. In this blog, we share insights on how to build a language learning website like Lingoda.
What is Lingoda?
Lingoda is a German-based language learning service founded by Felix and Fabian Wunderlich in 2013. It initially offered one-on-one German tuition over Skype, but its tutorial team started to grow over time. Soon, the platform started to offer French, Spanish, and English classes.
For each language, various skill levels range from A1 (for a complete beginner) to C1 (for an expert). The lesson material is based on the CEFR framework and is categorized into writing, communication, reading, grammar, and speaking. The platform offers cost-effective classes and follows a goal-oriented curriculum to help learners achieve fluency quickly.
Business Model of A Language Learning Marketplace Like Lingoda
Individuals can easily interact with teachers and other users by leveraging a new-age online learning platform like Lingoda. A language learning marketplace comprises three main entities:
Key Steps for Learners to Learn a Language on Lingoda
- Sign up and choose the intensity of a course that matches your goals as a language learner.
- Book the class(es), i.e., select the date, time, and topic. Users can select private classes, group classes, or a combination.
- Download the lesson plan in advance and start learning.
Working on A Language Learning Website Like Lingoda
- A tutor creates an account on the platform and sends a request to the admin for approval.
- After vetting, the admin reviews the information and approves or disapproves the profile.
- Using a few filters such as experience, specialization, language, price, and so on, the learner browses for tutors.
- From the list of relevant tutors displayed, the learner selects a tutor (depending on the availability per the calendar).
- The learner then pays for the course(s) along a sliding scale depending on whether a learner has opted for group or one-to-one classes, how frequently they use them, the language being learned, and so on.
- After making the payment, an online session with the tutor is booked. However, the payment is kept in the platform’s escrow account.
- Once the lesson is completed, the system releases the payment of the tutor (post adjusting the commission).
Features of a Language Learning Platform Like Lingoda
Here we talk about the features that are a must-have on a language learning platform like Lingoda.
Audio/Video Chat- An online language learning platform should be equipped with an audio and video chat feature so that the tutors and students can interact with each other. AtomChat, Lessonspace, and Zoom are a few third-party APIs that can be used to integrate this functionality into an online language learning platform.
Group Discussions- A group discussion facilitates students to be the main speakers. Hence, a language learning platform should provide a shared learning environment, such as group discussions. This will also prevent them from feeling isolated.
Screen Sharing- This feature allows the users to share their screens during a live learning session. It also aids comprehension in conversations that need visual explanation.
Time-Zone Friendly- An online language learning platform should be time-zone friendly so that global users can access the platform according to their time zone. The tutors will also be able to set their availability according to their time zone, which the learners will see in their time zone. This streamlines the coordination between the learners and tutors.
Multilingual/Multicurrency- A language learning platform should have multilingual, and multicurrency features as people from across the world will be accessing it. Furthermore, localization features improve communication and clarity in learning, leading to increased engagement.
Secure- With the popularity of online language learning, security becomes increasingly important as you would not want your user’s data to be hacked. Other important elements such as authentication, access control, and so on must be considered. Further, your language learning platform should comply with GDPR policies as this will build the user’s trust and improve your brand’s positioning.
PWA- Progressive Web Apps are beneficial to create a unified, familiar experience across several devices as they are web pages that act like applications on devices such as mobile phones. In addition, having a PWA for your language learning platform eliminates the dependency on Google and App Store, as users need not download any application from the app store.
SEO Friendly- An SEO-friendly platform helps search engine crawlers to explore and read pages in a simplified way. This can help with high-ranking, increased leads and conversions.
How do Platforms like Lingoda Generate Revenue?
An online language learning platform like Lingoda can earn money via the following channels:
Commission- This is the most common method to earn money from a language learning platform as it allows the admin to charge a nominal fee from the learners and the tutors(per booking).
Subscription- Monthly and yearly subscriptions can be charged to learners if they want to access the classes on a website. A percentage of the same is distributed among the tutors.
Freemium Model- Limited access is granted to learners using a freemium model. This can include basic features, orientation level modules, and so on. The rest of the advanced education material, learning resources, or a more elaborated version of the language learning website can be made available at an extra price.
Ad Campaigns- To make the most of a language learning platform, ads can be put up to attract inquiries and bookings from a wider, diverse audience.
On-Site Promotion- An additional amount can be charged from the tutors for a premium listing.
How to Build A Platform Like Lingoda?
A language learning platform can be built either by choosing one of the following two methods:
- Custom Development
- Opting for a Readymade Solution
A language learning platform can be custom developed per your business’s tailored requirements. The process includes various software development life cycle stages, from ideation to planning, development, testing, deployment, maintenance, and new iterations. Further, a custom-developed language learning platform provides the flexibility of scalability, added security, and the choice of having a unique design per your business requirements. But the cost and the time for development rise as per customization.
A pre-built software can aid in launching your language learning platform with ease. All you need to do is buy and install the solution, which is ready for use. Factors majorly contributing to its success include cost and time efficiency and ease of use.
The language learning market is shifting to online offerings that provide users with flexibility and convenience. Moreover, these platforms provide a cost-effective way for users to improve their foreign language skills. So if, as an entrepreneur, you are looking to provide a comprehensive and effective online language learning platform like Lingoda, look no further, Yo!Coach, developed by FATbit Technologies, is a readymade online language learning software that can aid in building a platform like it.