Standing Out From Plagiarized Content
Plagiarism is extremely unethical and professionals such as a journalists or web influencers found to be guilty of this crime are being discriminated, stripped off of their career and then thrown to the abyss where they can never return to their wonderful thriving career path again.
However, with the practices of impunity in plagiarism, the intense consequences seem to be only a thing of the past now. Not everyone really cares to report plagiarized content, especially in social media; probably because of the vastness of the web or because it had just become a culture almost everyone perceives to be normal.
Intellectual property rights lawyers, advocates, and educators are now on the move to reconstruct people’s mindset about plagiarism especially in social media and in the digital world.
Social Media has served as the host of the most abused contents and that’s why social media marketers are the most encouraged adherents.
Stick To Your Brand Story
Each brand has its own unique story and journey. It is important for you to stick to your brand story when you create a content for your site or readers. Your brand story will be the main backbone of your company’s future content.
If you are a struggling in creating content for your social media followers, that is relevant but at the same time original, look for ways you can relate your brand story to their story as well.
Align your company’s goals to their needs as people. Coca-Cola, a century-old brand of beverages, always stick to their brand story everywhere they whether it is an advertisement, a contest, or just the usual social media post. They always bring up the feeling of togetherness as a something that almost everyone can relate to.
In fact, Coca-Cola even pursued their digital marketing game, despite being a high-profile brand, to improve their customer’s experience and support global awareness not just in social media ads but on the web. What a smart decision!
Brand Story is an accumulation of your company’s journey throughout the years, who you were, who you are now and you will be in the future together with your stakeholders and customers.
Same Story, Different Eyes
One key to getting virality is to be “in the trend”. In fact, Google had created a free tool called Google Trends, to help you know what’s trending locally and globally. Google Alerts is another free tool that sends you emails about the latest and freshest talkabouts Google-wide.
But if you just blindly piggyback on the trending news, you will be most likely tempted to create a news or blog article that is mostly paraphrased or worst, plagiarized from authority sources and sites, which is a total no-no in social media marketing.
If you plan to ride the trend, you should be able to create a new spin-off out of it and not a total replica. You can focus on the more editorial side of writing and not on focusing the news that broke out. And you can also relate it to the possible effects of this to your line of business and to its customers.
To that is one of the best key goals in creating engaging content for social media marketers. Entertainment can have a variety of styles but one of the most effective forms of entertainment online are narratives or stories.
You can create a story or simple narrative about customer experiences that you can relate with your brand. Creating a contest about people sending their own stories and experiences about your brand will help you evaluate how you fared so far.
Expect to receive hate messages of course, as no one can please everyone. The strength of your customer service will come at play in this scenario which could either make or break your company. Always remember, the power of strong customer service doesn’t only drive sales but customer retainment and loyalty.
Narratives are one of the most viral posts in social media. A woman who posted a photo of herself crying inside her car because of the overwhelming embarrassment she felt inside a store with her uncontrollable kids gathered millions of sympathy, likes, and shares. How do you think the store she went in fared during those days when she was everywhere the internet?
Do you think they found popularity? Unfortunately, the store employees contributed nothing to help her. The popularity they gained wasn’t positive, and that would greatly affect their customer’s opinion about them.
A woman wearing a Chewbacca mask didn’t even expect her video to be globally but it’s someone everyone can relate to so it took Facebook and other social media sites by storm without her even realizing it the first time.
She tagged the video “It’s the simple joys in life,” and bam! She made it to Good Morning America, Hasbro, The Late Night Show at James Corden and even the Star Wars Show. In her heartfelt filming, she got millions of shares and even meet Mark Zuckerberg, since she just made her video the most watched Facebook Live video of all time.
How do you look at your posts? Do you think it will be viral? Think again.
Challenge the Familiar
Challenge the familiar means to start a new perspective, not necessarily oppose the common views and norms but to challenge people’s perspective by starting a new ideology.
In fact, a black model who had posted her photos of a remake on several magazine covers of other white models had earned a lot of shares and likes on social media. Her post was all about her challenging the thought of not having multiple black models in a fashion show roster the way they allow multiple white models.
The thought is all about diversity, and that no two black woman is the same and looks the same.
She had pulled off her magazine cover remakes and earned herself a reputation, more than her expectations.
Uniqueness and viralness are not two opposing magnetic poles. In fact, your originality is one of the keys to standing out and make your posts viral. Effective content always aims to educate, to help and to entertain.
Vincent Spivey is a passionate social marketer, researcher and write. He is also an advocate of anti-plagiarism and intellectual property rights and he is on the move to inform other digital marketers about its importance. The Livingston and Loeffler Law Firm, a group of intellectual property rights lawyers based in Miami, is helping him make this happen.