It has long been a debated argument whether or not User Experience (UX) and Search Engine Optimization (SEO) could be balanced. While it is true that SEO could play a significant role in increasing your traffic and your chances of appearing in search engines, this is not the only variable that should be considered. Various users and developers have mentioned that the usability and the user’s experience towards one website could also affect the increase or decrease in traffic.
Search Engine Optimization has been proven to have helped various companies to market their brands successfully. Engaging users with quality content – which is still optimized with SEO techniques – could not only develop the knowledge of your customers, but it will also bring on more organic traffic to your site. On the other hand, User Experience is essential because it allows your users to navigate your website easily, making it an essential tool for improving one’s interface.
The usability of the website is an intuitive notion. It pertains to the easiness or difficulty of learning what the site is about on the first entry. It entails the ease of navigation to the most relevant content on the site.
This is why the concept that UX and SEO could not be balanced is just a common misconception. Others have also noted that when both are used, only one will stand out, at the expense of the other. However, if we try to look into both things, we could discover that this is just not true at all.
It is worth noting that one of the goals of creating a site is to make an avenue for readers and users to get into your content. Considering this, how then could we reconcile these two concepts to make an efficient tool? In this article, we are going to discuss ways on how SEO and UX could be balanced seamlessly.
Significance of a Simple Interface
In designing an efficient and fully functional website, it is important to keep its interface simple yet concise. The user interface should be understandable for every user. Take note that every user has a different taste as far as the layout is concerned. Therefore, when an interface is overdone, there is a chance that they might not be able to appreciate your content as well. In connection to this, search engines have also upped the ante, making their spider bots read your web pages similar to the humans. Hence, by integrating a simplified design like easy navigation, SEO will automatically get improved on your site.
Wise Use of Images
The use of images in web design has been proven time and again to have helped increase traffic volumes. However, you should not rely on images too much on improving your website. You should take into account having a few but quality images instead. More often than not, it is better to get real photos for your brand or company. Moreover, these images must be described well, have significant alt text, and have meta tags that are rich in keywords. This way, you do not only improve the overall usability of your web page, but you also increase your traffic through SEO.
Avoidance of Complicated Forms
Whatever your purpose of creating a website, you should make sure that the forms you place are relevant and concise. A complicated form will only result in higher bounce rates. Meaning, users will not be able to complete the entire process of filling the form out because the will find it difficult and time-consuming. To do this, you should present your form using more than just one page. However, you should ensure that they are defined and structured well.
Creation of a Well-Structured Content
You have to structure your content in such a way that you are able to communicate with your readers and customers clearly. Hence, the components of your content – including the titles or headers, the body content, and image alt-tags – should be structured efficiently. This includes avoiding an article filled with your keywords. Instead, create content that is natural in terms of tone. Create your content as if you are speaking in the language that your readers use to search. This includes the use of ordinary words instead of the highfalutin ones. Place this in your page in such a way that it will not look so boring. Cut those into paragraphs. Add subheadings.
Designing the Layout for Real Users
If your site delivers a remarkable user interface, you expect that your traffic will grow over the course of time through sharing and word of mouth, among others. But what makes them stay is through your content. In turn, the algorithm of search engines will improve the visibility of your web page. So, you should design your layout and templates in such a way that real customers could benefit from them.
Web pages, such as an automobile site, need to feature tools in order to promote it to customers. This is where SEO and UX come in. It is true that there may be some tradeoffs as to how your site could be designed or structured to accommodate SEO and UX. However, these are just minor comparing to the fact that ensuring a balance between the two could allow you to gain a major advantage without sacrificing the effect on traffic volumes.
How to Balance SEO and UX
Follow Us on LinkedIn