How to Add Schema Markup to WordPress Without a Plugin

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How to Add Schema Markup to WordPress Without a Plugin

Do you want to add schema markup to a WordPress website, but that too without any plugin?

You have landed on the right page, then. Here you will learn to add schema markup to WordPress manually!

Schema markups are like additional information on web pages for search engines to understand better and rank the content. They are also called structured data, containing a set of structured words accepted by all the major search engines. Here are some of the facts related to schema markups:

  • They make search engines understand what data means.
  • It uses a semantic vocabulary in microdata format.
  • It was invented for users to understand the search engine result pages well.

But why is it crucial for website owners as well?

To understand this well, here are some benefits of schema markups.

Benefits of Adding Schema Markups to your Website

Adding schema markups to your WordPress can help you in various ways. Let’s know about some of them.

Boost CTR by Getting Rich Results

One of the richest outcomes of using structured data is boosting CTR. As you know, Google is no longer a ten links search result engine. So to beat your competition, you should use proper schemas on your web pages to get special listings. It will help you stand out in your organic results listings, allowing you to enhance click-through rates. 

User-Centric Approach

As schema markups sort out your website’s content for users to understand it well, they come to know what your website is all about. They can easily see all the basic information like, where your company is, what types of products or services you are offering, the cost of your products, etc. So, you can say it is a user-centric approach enhancement. 

Enhances Search Engine Visibility

The online market is super competitive these days. So, it becomes crucial for you to have good visibility on search engines. And schema markups are one of the best ways to achieve this quickly. Schema Markups contribute to the search engine results. 

It will help optimize the content and get a good rank in the search engines with specialized experiences. 

Adding schema markups to your site will help optimize SEO, improve CTR, and boost traffic to your web platform. 

No matter the content you have on your website, it will help it rank higher and achieve desired results. Some of the different types of data markup for several data types include

    • Articles
    • Restaurants
    • Local Businesses
    • Reviews
    • Ratings
    • Events
    • Products
    • FAQs (Frequently Asked Questions)

As you have read about some fantastic benefits of adding schema markups to your WordPress, let’s know how you can add them to achieve good results. There are two ways to add them to your website:

The first is with the WordPress schema plugin, and the second is without plugins. Here, we will discuss the latter. 

Let’s dive in further to learn the necessary steps!

How can you Add Schema Markup to WordPress Without a Plugin?

Let’s talk about how you can utilize schema markups in your WordPress without needing any plugins. Your main goal is to rank higher and higher regardless of the way you are using to incorporate structured markups. 

And be thankful for the manual adding structured data to sort this out for you without any coding knowledge. Just you have to follow these steps while handling your website.

Go to Structured Data Markup Helper of Google

Go to Structured Data Markup Helper of Google
Go to Structured Data Markup Helper of Google

You have to visit Google’s structured data markup helper. You can find it easily on Google. Now you can see a window as given below in the screenshot. 

Choose the Type of Data you Want

Choose the Type of Data you Want
Choose the Type of Data you Want

You can see many types of data options on the screen. However, the list is big enough to select the type per your website’s requirements easily. 

Here, I will choose the ‘Article’ type as it suits my website content. Also, this type is the most famous category of content that needs to be ranked higher as per the competition. 

Paste the URL

In this step, you have pasted the website URL you need to markup. Instead of pasting the URL, if you have HTML code, you can also paste it. Then, click on the ‘start tagging’ option on the right-hand side, as shown in the image below. 

You can now see your loaded page on the Markup editor. Here you can see the workspace for the next step of the markup process. Now, you have to tag items as per your requirements. Again, you can see your website page on the left-hand side and items on the right side.

Choose the Elements That you Want to Markup.

As you know, we are working on an article type of data. So, I will add a ‘Name’ markup to highlight the content title’s name. 

As you can see in the highlighted article type, you can now choose ‘name’ from the tooltip. And when you select ‘name,’ the tool adds ‘data items’ on the right side. 

From the list of data items, you can highlight and add them to your markup list. You may be unable to add every data item from the list, but add whatever you can. 

Create the HTML

After you have finished, you can click ‘Create HTML.’ 

When you click on ‘Create HTML,’ you can see the HTML section of your page with the required microdata in the places you choose. 

You can also convert it into JSON-LD format when you click on the ‘microdata’ tab, as shown in the image. 

Add Schema Markup to Your Website

You can go to your WordPress website and place the highlighted snippets or fragments in the proper spots. For example, see the yellow bars on the right pane to identify the schema markup codes. 

Or you can get the automatically-generated HTML file from the ‘Download’ button. Finally, you can copy and paste this on your website source code. 

Now, you can click on finish. And you can see a series of ‘Next Steps.’ 

Test the Schema

You can use the Structured Data Testing tool to see the results and test them. It will give you a look at ‘how your webpage will look with markup.’ 

You have to enter the URL of your page. Also, you can enter the source code if you are not using any CMS. 

You can finally click on the ‘Test URL’ you pasted. It will give you a rich snippet report in seconds. 

After this, it will give you rich snippets of results in the test result section. You can easily view them. 

This way, you can add schema markups to WordPress without a plugin. Pretty easy….Right!

Some Important Tips for Selecting Schema Markups

If you want to dive deeper into this process, you should know some tips to add structured data to your website. This will help you to get even more rich results. 

  • You should know well about the most commonly used schemas. Then, you can check out the types provided at to get the best suited to your business.
  • Your website’s search results depend on the number of markups you use. A good number of markups means good results. 
  • You should at least use all the schemas you need for your website. There is a wide hierarchy of markup data types available. Choose all the needed ones carefully.

End Note

If you want to improve your visibility in search results, structured data is a powerful way to achieve so. It is one of the best techniques to optimize your web platform well. It will explain the content of your page in the best way. 

Adding schema markups to WordPress without a plugin sounds difficult, but it is not. As you know, this process is manual; try to implement it first for small businesses or websites with few pages. Doing this in the right direction can put off ahead of the competition. 

I hope you will understand the whole process. If you have any doubts in mind, feel free to ask. We will connect with you shortly!