Here’s How to Boost Your Digital Marketing Agency with a Strong Brand Identity
Would you believe us if we told you that the number of people going online every day is still growing, even though online access today is already very accessible?
A study from Pew Research revealed that 85% of Americans are always online daily. And, even though we say it all the time, the way people navigate the web and buy has evolved; Covid only made it all too clear.
This clearly shows that offline marketing isn’t as reliable and successful as it once was because marketing is always focused on engaging with your audience at the proper time and place. And today, that means meeting people where they already spend their time, and that’s online.
But how do you optimize your company’s branding and marketing so they strike that unique chord with your target audience? The answer is simple, get your business the perfect brand name.
And just in case you’re starting in business, we’ve prepared this article to give you all the information you need to boost your marketing efforts with a great brand name.
Let’s get into it.
Digital Branding and the Perfect Brand Name
The perfect brand name and a powerful marketing strategy are two sides of a coin that works together in such seamless harmony that it’d be super challenging for any entrepreneur to achieve lasting success without either of them.
Backing up your brand’s marketing with a powerful brand name will go a long way in establishing your brand across various online channels and increasing your brand’s revenue. For example, brands on Twitter, which surprisingly isn’t among the top ten most used social platforms, have such tremendous influence that 72% of people who follow them buy from them.
Here Are Some Great Examples of Powerful Brands with Genius Digital Marketing Techniques
- According to UnMetric, as of 2019, Sony’s PlayStation had gathered over 18.7 million followers on Twitter, making it the most followed brand.
One way PlayStation was able to add 12 million followers within five years was by establishing its identity as a brand that actively engages and satisfies the needs of its audience irrespective of their needs.
By leveraging their brand’s exciting, fun, and creative identity.
- Chipotle was the first brand to identify the digital marketing potential of TikTok and jumped right in to seize the bull by the horns.
But Chipotle didn’t only generate views in the hundreds of millions for their posts; the company revealed that its digital sales had risen by 88% in Q3 of 2019, and revenue was up 14.6%, which was $1.4bn.
This incredible growth only happened because they successfully blended their company’s powerful brand with a solid marketing strategy on TikTok.
- Yes, even one of the world’s most popular brands, Coca-Cola, doesn’t hold back from spreading its brand influence in the digital space.
Coca-Cola’s ‘Positive Vibe’ campaign for the World’s Kindness Day generated a whooping 69 million impressions in one day, 1.4 million engagements, and an over 600% increase in the company’s website traffic.
Now that you have a clear idea of what digital marketing can do for your business, it’s time to discover how you can craft a successful campaign that’d expose your brand to the world.
Three Keys That’d Boost Your Brand’s Digital Marketing Success
- Let Your Brand’s Values Set the Tone for Customer Engagements
When it comes to marketing, a lot depends on the reputation and identity of your business. Many companies make the mistake of communicating messages that don’t align with the core values of their brands, and such messages only succeed in pushing their customers away.
A great example was H&M’s decision in 2018 to release images of a young African-American child modeling a green sweatshirt with the words ‘Coolest Monkey in the Jungle,’ and Heineken’s tone-deaf racist ad with the tagline, ‘Sometimes, Lighter is Better.’
While marketing your business online, you must ensure that all your activities, posts, ads, and comments, are connected to your brand’s core values.
Coca-Cola has mastered the art of communicating its brand’s ideals with the perfect taglines, and just one look clarifies that these taglines are all centered on the company’s tone, ‘happiness.’
Popular campaigns like Share a Coke, Coke Zone, Taste the Feeling, and Friendship Experiment, have always resonated with their audience because they align with Coca-Cola’s identity.
So, to get the same results as Coca-Cola, make sure your brand’s messages are consistently infused with your brand’s core values. Consistently communicating your brand’s message would make it easier for customers to see your brand for what it is and trust you to meet their needs.
- Give Your Brand a Unique Way of Communication
Communication is the lifeblood of every relationship, and any brand that fails to establish a solid link of communication with its audience is bound to fail.
Many brands make one mistake: they engage with customers dully and generically, without caring to communicate in a unique way that displays their brand’s identity. Conversely, brands with unique communication easily connect and win the love of their audience.
Brands like Nike, Netflix, Apple, Domino’s, and Starbucks recognize the importance of customer service. These brands use every opportunity to interact with their audience and connect with them deeply.
So, don’t focus on quantity; instead, focus on the quality of your brand’s message. Remember, digital marketing doesn’t only have to be about the sale but also about building a brand that wins customer loyalty.
- Get Your Brand a Powerful Brand Name
A powerful brand name is a reliable tool for promoting your brand online in today’s congested market.
With everyone and their pet rabbit rushing into business, there’s been such a tremendous increase in generic brands that customers quickly identify and are hooked on any bold and original brand.
And what better way to showcase your business’s distinctive, unique, and original identity online than by getting it a strong brand name?
It would be best if you took the time to come up with a catchy name because your brand’s name is the first thing your target audience sees before they even patronize your business.
And although a powerful name is a magnet that’d never fail to attract your audience’s attention, a weak name will repel customers by making your company look dull and generic.
If you’re about to start a business but don’t know how to come up with the perfect name, your best option is to use a reputable business name generator.
Your Customer is King
Your business exists to satisfy the needs of its customers, so make sure you know what your customers want, and get a brand name that’d support your brand’s digital marketing strategy in satisfying those needs.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.