Nobody in this world can deny the super addictive effect of Facebook. You all have at least one example of any of your friends or family member who is always on it. Oh, is that you too? Well, not a pretty thing. To be precise, most of the world loves and exists on this social media platform.
eCommerce cannot afford to miss this platform
For good business profits, it is necessary to stay connected to customers. For that, it is also necessary to take care of the things where the customers feel connected. Of course, Facebook is a good name to take as this is the platform where people share everything. They laugh, cry, smile, show anger, agitation, and whatnot on it. Even big protests took place on this platform and reached their desired results. A place where people feel so inspired and stimulated; how can e-commerce brands miss that?
Facebook gives SOMETHING that E-commerce needs.
Humans are naturally social and emotional and must express themselves differently. In addition, they like to flaunt their lifestyle and communicate their likes and dislikes.
How Facebook is the Future of eCommerce Brands
Facebook gives ways that help in the liberal expression of feelings. E-commerce can make good use of that.
- Stories
- Private Messaging
- Groups
- Commerce
All these things are important for electronic commerce websites and brands. So let us get deep and know how these can help boost the business.
STORIES
Around 1 billion stories are shared on the group of apps that come under Facebook. They are (as you all know Facebook, Instagram, and Whatsapp. Here story means ‘’Status’’. More than 56% of people on these sites share stories at least once time in a week.
Such things (stories) have a long-term impact and make people remember things by heart. These features allow brands to get faster responses. The call to action (swipe up etc.) thing inspires people to respond to advertisements.
Look around you; everywhere, the market is creating stories. An advertisement for diamond jewelry does not come with a price tag or features. Instead, it starts and ends with a story that will touch your heart. A father giving a gift to his daughter grown to a lady from a little angel. Sometimes a son gives a surprise to his mother from his first-ever salary. Stories are everywhere, and they always stay relevant and relevant.
Private Messaging
Facebook Messenger, WhatsApp, and Instagram Direct make personalized conversations possible. People can talk to their family, friends, and businesses. Isn’t it a great chance to influence the customers? Also, it is a golden opportunity to know a person’s absolutely personal details, which helps modify and enhance products and services.
The number of messages sent daily –
- 100 billion messages through the Facebook family of apps.
- 20 billion messages happen between people and businesses.
This expands the possibilities of growth of brands due to better and individualized communication with people.
Groups
FB5, an upcoming release of Facebook, is the new wave with a complete focus on the Group based experiences. It aims the communication between communities. This is the platform where businesses and brands can engage with interest-based communities. Four hundred million people are expected to come on this commonplace and the level of exposure you can easily imagine.
This will help brands stand as specialists and prove their importance in the eyes of the customers. Moreover, this helps to master the art of communication and win the hearts of the target people. Here everyone can feel connected, and everyone is sure to get something special and best.
Commerce
Of course! Facebook has become a center of commerce too. Here, sales originate, and transactions happen. It supports the shipping actions and creates a bridge between the buyer and sellers. In addition, the product catalog feature allows merchants to list their products and accept payments through the WhatsApp Business app.
Look at Instagram and how promising it is for businesses. From a food truck to a fitness equipment showroom, every business can show its best version with the maximum possibility of touching the customer. To use this medium to the maximum, some businesses are taking loans, for instance – business loans for bad credit with no guarantor. They have many plans to implement, and money is the prime need. Considering the promising nature of social media platforms, lenders are also acting liberal in their lending policies. These business loans are lucrative for e-commerce sites and are available beyond credit score status without obligation.
It is easy to track the followers of a certain product, and then the other manufacturers can find such people. It is easy to follow them and ask them to follow you back.
The sky is the limit when it comes to opportunities for businesses on Facebook. But it will surely become the best in the coming days too.
E-commerce has a close friend now! If you want to reach your target customers, Facebook is the new face in the trend. Explore, Experience, and Exploit.
