- Mobile

How Do Accelerated Mobile Pages Work?

Accelerated Mobile Pages And Mobile-Friendliness Are Different

Google had first introduced the “mobile-friendliness” update to tell everyone that a particular website among the search engine results was mobile friendly and also it eventually became one of the most important factors on which mobile search engine ranking depended.

But that is a thing of the past and now that everyone has had the taste of well optimized mobile website pages, they have higher expectations and look forward to even faster loading times and quicker downloads and overall a much smoother experience.

How Do Accelerated Mobile Pages Work?

[attention-lead-magnet]       We sweat the details, so you don’t have to – WORRY-FREE WORDPRESS MAINTENANCE PLANS [/attention-lead-magnet]

So What Exactly Do We Understand By Mobile-Friendly Website Development Or Mobile-Friendly Pages?

A website is said to be mobile-friendly when it has a Responsive Web Design (RWD). These sites provide your users with optimal viewing experience across various devices and operating systems.

How Can You Make Your Website Mobile-Friendly?

You can have a website that is more mobile friendly by adding Media Queries. Media Queries let you modify the display of your content without having to edit any part of it. This way the content can be displayed according to the user’s device without any cropping and distortion. It allows your web page to use different CSS style rules and that enables easy scaling and adapting of the screen size and ratio without affecting the height, width, and color of the website. But to achieve this you have to build a website from scratch on a layout that is responsive from the start. So, what about the sites that already exist but are not well optimized?

This Is Where AMP Comes In!

There is a very big reason why we need to invest in AMP right now! Do you know that according to studies close to 40% of internet users are likely to abandon a page if it fails to load within 3 seconds? Experts say that AMP plug-ins can cut down loading times between 15% and 85%.

But There is a Catch! They Both Seem To Do The Same Thing.

How Do We Differentiate Between AMP And Mobile-Friendliness?

AMP or accelerated mobile pages is simply a plugin that can be used to speed up your website when the user opens it on their mobile device. This is done by simplifying the code to a bare minimum. You will notice that your website is much faster now with shorter loading time and smoother interface. Basically,  AMP is one of the two ways to optimize a website for mobile viewing and the second obviously being mobile friendly website development from the start.

Google says that more than 85% of websites today are formatted with RWD and deliver a highly scalable and responsive viewing experience; therefore labeling them as “mobile friendly” becomes redundant. Both accelerated mobile pages and mobile friendly or responsive websites work on a mobile gadget but they both have different goals.

  • The very basic difference is that mobile-friendly website development or Responsive Web Design aims to organize and design a website that works on absolutely any device, whether it is a desktop computer or a mobile phone. It offers more flexibility whereas AMP is an instant web framework that is specifically designed to deliver content to mobile users fast. AMP is more focused on speed.
  • To point out a very obvious difference between the two, let’s just say that AMP plug-in works with any existing website but when you think about creating a mobile-friendly website using RWD, you will have to work from scratch to build a new site. Therefore, the old or existing website will be replaced.
  • You can use the AMP plug-in exclusively and can also add it to an existing well responsive of non-responsive website but you can’t add a RWD layout to an existing website.
  • Accelerated mobile pages work currently only with static content whereas you can use RWD for any website.
  • Major applications of AMP are news blogs and articles, informational and educational pages, and other various published write-ups and content.
  • RWD is best suited for web forms and highly custom applications.

 Author Bio: Chris is a professional content writer for the last 6 years. A content marketer who is a writer by day and reader by night. I swim, cycle, and run a lot.

How Do Accelerated Mobile Pages Work?

Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.

About eCommerce FAQs

Read All Posts By eCommerce FAQs