Unfortunately, nowadays, having a fantastic product or service isn’t enough. In times of widespread e-commerce, every store has to deal with tough competition, so you must stand out from the crowd. But, of course, you can say that it is easier said than done, as not many business owners know how to promote their company so that customers come to them and not the other way around.
Fortunately, as experts from Husky Hamster remind you, there is an easy way to make sure that people will choose you and not your competitors – online reviews. They are a powerful tool for every e-commerce business, and below, you can see why. Read on and see for yourself!
Most People Read Reviews
According to a survey conducted by BrightLocal, even 86% of people read online reviews. An overwhelming number should instantly show you how critical positive reviews are for your business. Every review read by a consumer can change how they see your business. However, the same survey also shows that the importance of the review depends on the type of business you are in.
When it comes to grocery shopping, only 31% of customers said they are interested in reading reviews of the particular shop. On the other hand, more than 60% are likely to look at the restaurant’s ratings, and 70% of them care about other people’s views on new technological gadgets and devices.
As you can see, asking your satisfied customers to give you positive feedback online can help you show others that your business is reliable. In addition, potential consumers will likely look for opinions on your company while searching for a new service they need.
Reviews Can Help You Grow
It is not a secret that people are more likely to give you feedback when unsatisfied with your service. In many cases, you have to politely ask happy clients to write it for you, while dissatisfied ones will in all probability come up with this idea by themselves. However, it is not a bad thing. There are ways in which neutral and negative reviews can help you attract customers and grow your business.
In both positive and negative reviews, people tend to give hints on what you can improve that frequently will make them buy again. It is, of course, more pleasant to hear tips from happy clients, but sometimes the negative feedback can give you more information about what you need to change or improve.
Consumers Believe Other Consumers
Humans are social animals, and every person is a member of a particular community. Therefore, we create groups that serve us as reference groups. You have probably heard about them: primary, secondary, desired, formal, and the like. People use them to exchange many views on the particular subject they are interested in. For example, if you want to buy a new food processor, you will likely see a review of a cook as more valuable than one of a driver.
Symbiosis International University conducted a study on Social Reference Group Influence on Women Buying Behavior. It was done on both housewives and working women. Both groups of women said that they liked to consult other people before buying a product, but homemakers preferred to know the opinion of their husbands and other women. In contrast, working women were primarily affected by informational influence.
They Add Keywords
It may not be obvious at first, but all reviews are just regular content that crawl bots can crawl for search engines. That’s why every new review provides Google with fresh content with relevant keywords. It doesn’t matter if the review is good or bad. Based on the text, Google can better understand your service and position you better in the SERPS. It can also help you increase CTR due to a better user intent match.
Google Understands Reviews
Over the years, Google has developed a way of understanding reviews similarly to people. Many positive reviews tell Google that your site is valuable and high-quality. Because of that, it tends to promote businesses with lots of positive feedback, as it wants to offer its users the best experience possible from start to finish.
Asking your customers for positive feedback is one of the best ways to alter the search engine, so your site will come up first after looking up particular products or services. By focusing on high-quality service, you can make yourself appear at the top of results in Google.
They Can Increase Interaction
Interacting with your customers regularly can help you on many grounds. Firstly, it is encouraged by Google, as according to them, responding to reviews shows that you care about your clients and the feedback they leave. You can correctly assume that your potential clients will have the same feelings for positive and negative reviews.
Replying to positive feedback means that you are genuinely interested in what others have to say about your service and that you are polite and caring. Answers to negative comments can make others see that you want to solve the problem and improve your work. In addition, they can see that you care about the quality of their experience. Sometimes it can even lead to change from negative to positive feedback.
Another pro of responding to feedback is that at the same time, you are adding more content packed with keywords. It will signal that your site is fresh and frequently updated.
Many websites show your customers how others see your company. For example, they can check Google, Yelp, Yahoo, Facebook, Instagram, and many other services. That’s why it is essential that you, as a business owner, monitor your online presence, as there is no doubt that the customer’s decision-making process is greatly affected by positive and negative feedback.
Managing your brand online is the key factor to your success. By providing a reliable service and talking to your clients, you can ensure that your company is top of search results without spending huge money. You only need a good attitude, a little charisma now and then, and a product you believe in.