As the curtains fall on 2022, a digital marketing agency will be itching to put its finger on what the next year has up its sleeve. At a time when technologies such as blockchain, AI, and the metaverse are starting to blossom and explode, the future of marketing can seem exciting yet unpredictable. As a result, we’re likely to see many of the top digital marketing trends for 2023 made up of upcoming technologies that businesses have begun to dip their toes into. If you’d like to stay ahead of the curve and give your brand a competitive edge, it’s important to keep abreast of the disruptions, so you’re not caught napping.
Hot Digital Marketing Trends that will Dominate 2023
Here are the digital marketing trends that are set to rule the upcoming year:
Digital marketing within the metaverse
How will marketing work in the metaverse? And can you advertise in the metaverse? Before putting the horse before the cart, let’s first describe the metaverse.
Most people are familiar with virtual and augmented reality, which enable entry into a virtual world or environment that may be completely fictional (virtual reality) or overlap our own (augmented reality). Think of AR and VR as doorways to the metaverse, an expansion of the virtual (3D) world iterated across the internet.
So yes, it will be possible for marketers to build their virtual reality to create an immersive metaverse marketing experience that beats any visual, hands down. Digital product rewards, such as non-fungible tokens (NFTs) within the metaverse- built within a blockchain to ensure interoperability across apps- will be the one-way marketing that works here.
Pmax campaigns will be the new norm.
Google’s performance max campaigns were introduced in the fall of 2021 to take the baton from local and smart shopping ads. Over the past year or so, performance max, or Pmax, has enjoyed tremendous success, and it will continue to be at the heart of paid marketing strategies even in 2023.
Some Pmax trends, in particular, that will catch on even more include:
- Marketers will create videos for their Pmax campaigns rather than rely on the default one Google creates
- There will also be more focus on other creative assets and filling out as much of these as possible
- A multi-faceted approach where we’ll see marketers juggle several Pmax campaigns rather than execute one at a time
Infographics will count even more for SEO
Are infographics good for SEO? Of course, we know that a great back-linking strategy is a good news for any SEO strategy in terms of uplifting it. And with infographics, there are a ton of linking opportunities to exploit.
What’s more, infographics break down content in a way that all the words in the world can’t. They can deconstruct complex topics into compelling and more easily digestible bits, which improves user engagement, experience, and dwell time on a web page.
Moreover, given that the human brain processes images 60,000x faster than text, it’s understandable why brands will continue to leverage SEO facts as infographics well into 2023 and beyond.
AI will elevate marketing even further.
Over the past few years, artificial intelligence algorithms have flooded marketing and helped with customer service (chatbots) and personalization (CRMs) to give brands a leg up on the competition.
But if you think we’ve reached the full potential of AI in marketing, you haven’t seen anything yet. 2023 will continue to pull more rabbits out of the hat as follows:
- Leveraging machine learning for intelligent content curation or recommendation to ensure maximum content value based on individual preferences and needs
- Automated smart bidding will enable ads to delegate more efficient advertising strategies based on deep-learning analytics.
- Predictive analytics will also come in handy for marketers when it comes to lead generation, and in particular with lead scoring, to improve conversion success.
- Dynamic pricing will also become a hit with eCommerce stores, helping to adjust prices based on supply and demand to ensure maximum profit margins for marketers.
Voice search SEO will continue to be a big deal.
In North America alone, more than 110 million people own smart assistants. The rise of Siri, Alex, and other voice-operated virtual assistants has cast a spotlight on a new age of search engine optimization: voice search SEO.
But before we get into the trends for 2023 in this regard, how does voice search affect SEO? Compared to type search, voice search SEO targets more conversational language, particularly in terms of search queries. As a result, we’ll use a lot more precision, and full sentences will become the way to go with modern SEO.
Some of the evolutions in voice search SEO that will further take root in 2023 include:
- Local search via voice search will gain momentum
- ML and AI will enable a more personalized voice search experience
- Voice-enabled chatbots will become the order of the day
Crypto-driven digital marketing will be a thing
Millennials today have taken a liking to cryptocurrencies. That’s because of their lure as cool and futuristic assets that may soon become the way of life. As cryptocurrencies continue to soar, we will see more crypto-driven digital marketing in 2023.
With their high persuasion ability, cryptos will be a new tool in a digital marketer’s arsenal, which could leverage ad tokens as rewards to leads in exchange for data. This will catch on even more next year, with Google already taking measures to do away with third-party cookies and marketers consequently needing to go back to the drawing board with their data collection tactics.
2023 could be a game-changing year for digital marketers
The next year looks set to revolutionize digital marketing as we know it, with technologies such as blockchain, the metaverse, artificial intelligence, and more paving the path to a new age. For companies that would like to keep their marketing fresh and in line with their markets’ needs and wants, it’s important to stay on top of the latest digital marketing trends for 2023. Marketers should also keep an eye on a couple of others: social commerce, influencer marketing, and video marketing. Everything being said, marketers shouldn’t jump ship on traditional marketing strategies that have worked for them, albeit they’ll need to find a way to incorporate both the past and the future.