By making Google Ads accessible, affordable, and easy to understand, we help you generate leads and grow your business.

What are Google Ads, and how do they work?

  • Google Ads Search Ads are the ads you see on the top and the right-hand side of Google’s Search Results Page. These ads are “Pay-Per-Click,” meaning it costs nothing to be on the page. You only pay when someone clicks on your ad and goes to your website.
  • Google Ads Remarketing Ads (sometimes called ‘re-targeting ads’) are a great way to get people to return to your client’s website. By dropping a Remarketing Code on every page of your client’s website, we can advertise their website to those who have visited it in the last 30, 60, or 90 days. Google Ads Remarketing Ads are simple and very cost-effective. Best of all, they are extremely targeted – they only target people that have taken the time to visit your client’s website.
  • Google Ads Display Ads are a very effective way to deliver a message to a targeted audience. Display ads can not only be targeted geographically; they can also be targeted by the content of the web page the ad appears on, the history of a person’s web browser, and recent Google searches a person has made.
Google Ads Management
Google Ads Management

Google Ads Management – Generate Leads with Google Search and Maps

These ads are also pay-per-click (PPC), which means it costs nothing for the ad to appear on another website. You only pay when someone clicks on the ad and sees your website. Google Ads Display Ads typically get hundreds of impressions for each click, so they can help build brand awareness for your client while delivering quality traffic to their website.

Yes, we can even run Video Ads on YouTube for your clients. For example, suppose they have a 30-second or longer video loaded on YouTube. We can promote that video in several ways and target the audience using techniques, including geotargeting, remarketing, and content targeting.

The ads work on a ‘pay-per-view’ basis. It costs nothing for someone to watch the first 29 seconds of your video. After that, you only pay when someone watches for 30 seconds or more. (Yes, the video must be at least 30 seconds long).

Google Shopping campaigns and ads promote your online and local inventory, boost your website or store traffic, and find better-qualified leads. Like other ad formats, your Shopping ads are charged using cost-per-click (CPC); you only pay when someone clicks on your ad.

Shopping Ads show users a photo of your product, title, price, store name, etc. Providing as much information as possible gives the searcher a strong sense of the product you are selling before they click the ad, which gives you more qualified leads.

Our Service Includes:

  • Expert Google Ads Setup – To help us hit the center of the target as soon as possible, we need to make sure we set up your Google Ads account for success. This service includes:
    • Creating or linking to your Google Ads account
    • Keyword research and development of the initial keyword lists
    • Ad copywriting, including multiple ads per Ad Group
    • Addition of Ad Extensions, such as Callout Extensions, Structured Snippet Extensions, Call Extensions, and more
    • Configuration for Desktops, Tablets, and Mobile Devices
    • Addition of negative keywords developed from over ten years of experience
  • Ongoing Optimization Of Google Ads Account – Google Ads is not a “set it and forget it” system. Not only is Google constantly changing, but your competitors are constantly changing their strategies, bids, keywords, and ads. Therefore, to get the most from your spending, you must ensure your account is constantly supervised and optimized.

What is Included in Ongoing Google Ads Optimization?

Every time we optimize an account, we review the data collected since the last optimization to find new ways to get you more business. This includes strategies like:

  • Adjusting keyword bids
  • Adjusting bid management strategies
  • Adjusting keyword matching
  • Managing negative keywords
  • Reviewing search terms for new keywords and negatives
  • Mobile/Desktop ratio optimization and bid adjustments
  • Geotargeting adjustments
  • Ad Extension adjustments
  • Ad copy optimization and A/B testing ads for higher response rates

How Often Do We Optimize a Google Ads Account?

It varies based on budget, clicks, and needs. For example, we optimize the accounts almost daily for detailed accounts, spending thousands of dollars a week. On the other hand, we might only optimize the account once or twice per month for a small budget account that spends only a few hundred dollars each month. All accounts are monitored with our daily reporting systems, and those reports are reviewed by someone daily.

The success of Understanding eCommerce is directly connected to the success of our clients. Our clients may not have a complete technical understanding of websites, code, and search engine optimization. Still, they should always be informed, understand the logic behind the design or SEO efforts, and feel they can ask questions on any understanding level.

Our goal is to give clients websites and online stores that are simple to focus on growing their businesses.

We show you the products and ideas we have used on our websites and other independent sources’ tips and tricks. In addition, we will introduce some of our services to you and help you develop your successful eBusiness should you require it.

Follow Us on Google Business – Understanding eCommerce