Elevating Digital Health with Expert Marketing Solutions

Amplify your returns with our PPC campaigns. We curate ads and landing experiences that resonate with your digital health audience, funneling quality leads to your platform.

Content Leadership:

Carve your niche as a digital health authority. From engaging blogs to insightful whitepapers, we craft content that positions you as a trusted industry expert.

Social Media Excellence:

Cultivate genuine connections. Our bespoke social strategies captivate audiences, fostering a vibrant community and amplifying brand loyalty on key digital health platforms.

Email Campaigns with Impact:

Deepen relationships with content-rich, compliant, and tailored email campaigns that address your audience’s core concerns, guiding them toward informed decisions.

Conversion Mastery:

Elevate user experiences on your platform. We meticulously refine touchpoints, driving up engagement and boosting sales metrics.

Startup Support Suite:

As champions of digital health startups, we extend dedicated support encompassing pitch deck crafting, strategic coaching, business blueprinting, and more. We’re attuned to startup nuances, ensuring founders sail smoothly through challenges with our data-backed insights.

Partner with Understanding eCommerce: Witness the transformative leap in your digital health trajectory.

Ready for a game-changing shift? Reach out for a complimentary strategy session, and let’s commence your digital metamorphosis!

Understanding eCommerce: Two Decades of Excellence in Digital Health Marketing

Dive into the world of digital health with a trusted partner by your side. With over 20 years under our belt, Understanding eCommerce is not just another digital marketing firm. We are seasoned veterans in serving Digital Health startups and major healthcare stakeholders. Our rich tapestry of experience spans multiple marketing facets, ensuring a holistic approach that translates into measurable results.

Why Choose Understanding eCommerce:

Deep-rooted Experience:

With a track record stretching over two decades, we’ve seen the digital health landscape evolve. We’ve grown with it, ensuring our strategies are always one step ahead.

Startup Specialization:

Navigating the startup ecosystem requires a unique touch. We’ve been the driving force behind countless Digital Health startups, providing them with the tools, strategies, and insights needed to break through the clutter.

Tailored for Healthcare Stakeholders:

We understand the nuances and intricacies of healthcare. Our campaigns for stakeholders are about visibility and building trust, credibility, and lasting partnerships.

Beyond Marketing:

While our core is digital marketing, our offerings expand beyond it. We’re the full package, from meticulously crafted business plans and compelling pitch decks to effective stakeholder communications and strategic succession planning.

Credibility and Trust:

Twenty years in the industry have honed our skills and built a reputation for reliability, innovation, and success. We’re proud of the trust our partners place in us.

Embrace a partnership that goes beyond traditional marketing. Understanding eCommerce is about strategies, solutions, growth, and lasting success.

Mike Doherty: Elevating Digital Health with Expert Marketing Solutions

Founder of Understanding eCommerce, Mike Doherty’s expertise isn’t just gleaned from textbooks or a few years in the field; it’s built from a distinguished career deep-rooted in the startup ecosystem, particularly the dynamic realm of digital health.

Starting his journey as a venture capitalist, angel investor, mentor, and founder, Mike has enjoyed witnessing the startup world from multiple vantage points. He’s been the decision-maker at the helm and the guiding hand to budding ventures, ensuring he knows the pressures of both seats at the table.

In 2012, Mike exchanged the innovation hub of Silicon Valley for Berlin’s vibrant startup culture. Soon after, he became a pivotal figure in Startupbootcamp and spearheaded Angelsbootcamp, educating esteemed high-net-worth individuals on the art and science of angel investing. But Mike’s mentoring didn’t stop there. As a Pitch Coach, he’s been the backbone for many startups across celebrated programs such as Startupbootcamp, Bayer’s G4A, Barcelona Health Hub, enpact, Foundation If, and Flat 6 Labs.

It is an honor to work with great organizations in supporting entrepreneurs worldwide!

Bayer G4A Digital Health – Bayer G4A works with extraordinary people to develop new health solutions in the digital world.
G4A is a global team of intra and entrepreneurs in 35 countries enabling positive disruption in the digital health and care industry. We do this through integrated care solutions for patients.
enpact – Empowering Entrepreneurs – Thank you for your commitment to enpact strengthening economic relations between young entrepreneurs from the Middle East, Africa, and Europe startup scenes.
Flat6Labs Tunis – It was awesome having you visit Tunisia. Your talk to our entrepreneurs remains one of the most successful sessions, and I use your pitch deck structure to help the entrepreneurs I come across.
Horizon 2020 – Horizon 2020 is the most significant EU Research and Innovation program ever, with nearly €80 billion of funding available over seven years (2014 to 2020) – in addition to the private investment this money will attract. It promises more breakthroughs, discoveries, and world-firsts by taking great ideas from the lab to the market.
Innovation Forum – Innovation Forum is an international network of scientists and entrepreneurs. We support cutting-edge Life Sciences ventures on their way to the market.
Renaissance Entrepreneurial Center – The mission of the Renaissance Entrepreneurship Center is to empower and increase the entrepreneurial capacities of socially and economically diverse women and men and thereby strengthen our communities by creating sustainable new businesses, new jobs, and the promotion of financial self-sufficiency.
Startupbootcamp – We applaud your role in helping 11 fresh Digital Health startups gain a solid footing in the industry. They were thrilled to have you as a mentor, and so are we.

A decade later, in 2023, Mike returned stateside. His time nurturing European Digital Health startups has endowed him with a unique global perspective, an invaluable asset when liaising with healthcare stakeholders today.

Mike’s entrepreneurial streak doesn’t just stop at mentoring. He’s launched and steered numerous ventures, experiencing firsthand the delicate balancing act of managing operations while hunting growth avenues. His tenure as an investor and lender lends another layer to his comprehensive understanding, ensuring his clients gain insights from every conceivable angle.

Before pioneering Understanding eCommerce, Mike was an integral part of Third Coast Capital, overseeing its evolution into the 4th largest venture debt provider in the U.S. His keen insight was instrumental in underwriting ventures exceeding $100 million.

But Mike’s expertise isn’t restricted to startups. Earlier in his career, he was a linchpin at Southport Systems, Inc., advising on asset management, leasing, and credit underwriting. Additionally, he managed several leasing portfolios.

Academically, Mike is fortified with a B.S. in Commerce from DePaul University, Chicago. He’s also a proud alumnus of the 1997 Venture Capital Institute (VCI) class and the 2006 Leadership San Francisco (LSF) cohort. A believer in giving back, he’s imparted his finance, marketing, and business planning knowledge at various institutions and even mentored at-risk youth.

Mike relishes life in San Francisco alongside his partner, their daughter, two loyal dogs, and a rabbit who rules the office, ensuring life is always bustling!

In Mike, you don’t just find a consultant or a coach but a seasoned traveler of the startup journey who’s walked every path, ensuring you always have a trusted guide by your side.

Elevando la Salud Digital con Soluciones de Marketing Expertas

Ready to elevate your digital health venture?

Engage with the best in the business. Connect with Understanding eCommerce today.