Simple Yet Effective Website Design Ideas to Increase Your Conversion Rates
Good user experience plays a big part in converting customers. However, conversion rates vary from one industry to another. But, if you ask any marketer, this metric is the most important KPI in a growing business.
According to a Tulsa website design company called U-Thrive Marketing, almost 50% of people say that website design impacts their buying decision. Web design isn’t something you do overnight; it isn’t merely using a flashy font and then expecting conversion rates to soar. However, designing a website that converts is possible if you follow these simple design ideas:
Observe Proper Typography
Fonts are the soul of any website. They do all the communicating and the capturing of your customers’ interest. A site with lousy typography will most likely have a higher bounce rate. This is because users will not spend time on a website that doesn’t invest in readability and usability.
Improve your website’s readability by observing the following:
- Use a maximum of three fonts – Using more than three will make your website look all over the place. Furthermore, use fonts that will complement each other. Using an extra heavy bold font and a light font will not work out as they will look awkward when put together.
- Be basic – Fonts like Arial and Trebuchet works great because users are familiar with them and it’s what most websites use. Sticking to basic fonts will help your users understand better what you’re trying to convey. Only go for unique or branded fonts when necessary.
- Line length matters – Take into account the number of characters you use per line. A good rule of thumb is 60 characters per line. Anything below or above this range will make it harder for the eye, decreasing your chance of conversion.
- Never use all caps – Doing so connotes shouting and being pushy. Try to avoid them unless you’re using them on your logos or in an acronym. It’s also harder to read a text that contains an all-capital print.
Be Direct About What You Do
In a study conducted in 2013, researchers found out that humans have an attention span of eight seconds. Goldfish have an attention span of 9 seconds; that’s 1 second longer than that of humans and yet we call ourselves the most intelligent creatures on earth.
On an average, you have to capture your audience attention within three to 5 seconds, or they will leave your website. This is the reason you need to be direct to the point. If your website visitors don’t find out what they are looking for in that first few seconds, they will take their business elsewhere.
Take, for example, Etsy – an e-commerce website focused on handcrafting. They make it easy for website visitors to know what they’re doing by saying what they can offer. They don’t beat around the bush, and the message is evident when you open the homepage.
Provide Convenient Answers
The final part of a conversion funnel is the action or the decision to buy a product or service. This is what marketers are consistently aiming for, but if you don’t proactively provide answers to customers, this can decrease your conversions drastically.
This is especially true for e-commerce websites that require their customers to go to a different page to check the sizing chart. Requiring your website visitors to do extra work just to find the information they need is not good user experience. Make the information readily available to them; better yet, provide it right off the bat.
For example, Amazon provides useful answers to people buying shoes or clothes on their marketplaces. They addressed this problem by putting a link of the size chart right next to the size selection. Additionally, it will not lead customers to a new page; instead, it opens a pop window with the information they are looking for.
Looking at the example above, you can see that there is less friction as the customer’s attention was not diverted away from the product page. Using a strategy like this will keep the customers on the product page and increase overall customer experience.
Intuitive Search Functions
Any website will benefit significantly from an intuitive search function. Not only will it let your customers find out what they’re looking for much faster, but it also increases conversion.
Thirty percent of people visiting your website will most likely have an idea of what they are looking for. Leverage on that data and put in a search function. But don’t just put your search function wherever you like. Follow these tips to make them work the way you want them to:
- The top-right corner is the safest place to put search function as most websites place it there.
- Let users submit a search query by simply hitting the return or enter button.
- Make use of placeholder text inside the search box to let users know what they can search for.
- An auto-suggestion search feature is also something you can look into.
- Make the search box visible in any part of your website.
Having a search function that’s robust and intuitive will make your website visitors move faster into the conversion funnel.
These are just simple website design ideas, but they have been proven to work. Understanding these basic tips will help you get your message across and make your site look more professional. The online marketing world is constantly changing, and the race to attract customer attention can be grueling. Put these tips into good use and watch your conversion rates increase.