Effective Trends of SEO You Cannot Miss In 2020!

Effective Trends of SEO You Cannot Miss In 2020!

2020 has come along with new updates and trends in search engine optimization (SEO). As you know, SEO is a digital marketing technique that provides different opportunities to rank higher on the top of SERPs. The availability of many websites, social media platforms, and applications will keep every business owner ahead in the competition.

Things like mobile SEO, BERT update, voice search, data-driven marketing, interactive content, augmented reality, and many others become the ongoing trend in this digital world. By structuring your business according to these trends, it will automatically fulfill the requirements of your website. For example, the experts of Top SEO Company in Australia are availed with such SEO trends and provide accurate results accordingly to their clients.

So, move with these 2020 trends and give your brand a new look and shape to increase its overall visibility. However, let’s pay attention to these trends in detail to cover up all the expenses.

Table of Content

Astonishing SEO Trends in 2020

  • Usage of Fully-Fledged Voice Search
  • Create High-Quality Videos
  • Focus on Interactive and Informative Content
  • Include BERT
  • Advertising Through Social Media
  • Add Chatbots System on Website
  • Keep Visual Search at your Focal Point
  • Add Featured Snippets and FAQs
  • Mobile User Experience
  • Wrapping Up

Astonishing SEO Trends in 2020

  • Usage of Fully-Fledged Voice Search

Voice search has become a vital subject in SEO. It allows users to search for any information and ask questions verbally on a Smartphone, smart device, or computer. People usually use phrases and voice commands to get accurate results.

According to Statista, as of 2019, an estimated 3.25 billion digital voice assistants are being used in devices worldwide. They suggest that by 2023 the number of digital voice assistants will reach around eight billion units, a number higher than the world’s population.

The search starts with What, Which, Where, Who, Why, Can, How, etc. In addition, users search the information with long-tail phrases to achieve a very accurate and specific answer. By optimizing your website for voice search and specific keywords, the businessman can enhance their productivity.

According to some other voice search statistics:

  • By 2020, 50% of all searches across the internet will be voice-based.
  • By 2020, 30% of all searches will be done using a device without a screen.
  • 40% of the adults now use mobile voice search at least once daily.

The following chart shows that more than 20 % of voice search queries use the combinations of these 25 keywords.

  • Create High-Quality Videos 
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Video marketing is one of the most marketing trends today. Creating videos with more engaging, more memorable, and more accessible content can easily attract users’ attention. Videos have the potential to combine visual imagery, sound, and special effects or text heading to produce an attractive picture of your brand. This combination will entirely explain the critical concept of the video and allow the viewers to see your product or service in action.

According to Wyzowl, 68% of people say they’d most prefer to learn about a new product or service by watching a short video. Therefore, while optimizing videos, it is necessary to use relevant keywords and write a useful description.  In addition, add accurate schema tags, upload your video to multiple platforms, add proper captions, and optimize the title for your videos.

  • Focus on Interactive and Informative Content

Content is known as king in SEO. Therefore, creating quality, relevant, in-depth, and comprehensive content for users will give effective results. Make sure the content is well-researched and able to provide enough value and answer the users’ questions.

To succeed in 2020, you have to also focus on content length as good long-form content tends to be more comprehensive and has a high value than a short one. Quality-driven content can effectively draw the attention of new customers. Ensure your content includes all the information related to the topic, so the user can obtain all data from one location rather than migrating to different sources. Here are some ways to write great content:

  • Detailed information
  • Well-written
  • Well-edited
  • Good User Experience
  • Schema Markup

These factors will measure the trust and authority score of the website. After all, original and detailed information content can easily allow users to know more about your brand.

  • Include BERT 

With the launch of Bidirectional Encoder Representations from Transformers (BERT), Google pays more and more attention to generate a better understanding and relationship between words. This new algorithm helps Google understand the meaning of queries to distribute the right formation of content.

SEO marketers who intensively focus on the BERT algorithm can obtain better results. In addition, the chances of their websites rise to rank high on the first pages in SERPs for featured snippets.

BERT will directly influence the communication queries where prepositions like “to” and “for” matter in the meaning of sentences. Therefore, optimizing your website for the intents behind search queries will help to create fantastic content.

  • Advertising Through Social Media
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As you know, social media is one of the most effective tools to obtain maximum results. Social channels like Facebook, Instagram, Twitter, and many others are growing at alarming rates. Through these channels, brands can maximize their opportunities for sales. To get better results, you need to focus on the content quality, attractive images, and proper usage of hashtags.

Visual platforms like Instagram are known as one of the active shopping brands, as several users visit various websites through their profiles daily. On the other hand, YouTube has also become an active social media channel that accommodates the user with search facilities.

  • Add Chatbots System on Website

A Chatbot is a tool that provides the feature of two-way communication between the website/ platform and user. By optimizing Chatbot for SEO in 2020, the website will more effectively interact with the users. In addition, it enhances customers’ experience and engages users to spend more time on your site.

Chatbots add value to your services and provide customer assistance by answering all the queries with a 24/7 support system. This AI-based technology uses intent messaging to make conversations in a real-time and more personalized way with customers. A study by Grandview Research predicted that by 2025, the US Chatbot industry alone would reach a value of $ 1.25 Billion.

  • Keep Visual Search at your Focal Point

Visual search is a way to take the user experience to the next level. By uploading images on the search results, people conduct the searches and find the equivalent results of that specific image. For example, Pinterest and Google use lenses that allow users to take a photo of an item and get the desired results. It helps the users to find out the item and check where you can buy similar products online.

Ensure you are optimizing for visual searches to give users a convenient way to buy products. To increase your visual content search, it is necessary to:

  • Add images to XML image sitemap,
  • Insert right image name,
  • Have descriptive titles and alt-tags in all pictures,
  • Use properly structured data markup
  • Optimize images
  • Contextually relevant
  • Load fast and Mobile-friendly

All this will give search engines possible information about the image content.

  • Add Featured Snippets and FAQs
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The rise of featured snippets allows marketers to display their website or pages in the highly coveted “position zero” in Google’s SERPs. It is also known as rank zero, which gives you an enormous competitive advantage. To take advantage of this zero-clicks search, make sure you provide clear answers to commonly asked questions. Adding FAQs to your website will attract genuine traffic on your website. In addition, it also helps to gain the trust of users.

  • Mobile User Experience

Optimizing your website for mobile devices improves the customer experience. Search engines crawl those sites which are perfectly optimized for Smartphone, tablets and mobile devices. Having a mobile-friendly website will immensely help to boost your page rank. In addition, make sure the mobile version of your website has a responsive design that can operate on all platforms without any interruption.

Mobile SEO becomes the top-ranking tool for 2020. Therefore, give preference to mobile page speed, load time, and conscious design. Ensure that images and other dynamic elements are optimized correctly for the mobile experience.

Wrapping Up

These top future SEO trends are competent to rank your site on top result pages. So, work on these trends and adjust SEO strategy, which will concurrently improve your web visibility. Additionally, it will also boost traffic to the website and ultimately improve the conversion rate. Many SEO companies are providing various SEO services to their customers to provide effective results.

So, consider this affordable SEO service list and trends and give your website a new shape in this competitive marketplace.

Author Bio

Lauren McLaren was born and raised in Australia. She is working for Digital Muscle, One of the best SEO Companies providing affordable SEO services in Sydney and Web design services. She’s hardworking, competent, and trustworthy. Her role within the company is to design websites. In her spare time, she loves to read, cook and watch movies.

Effective Trends of SEO You Cannot Miss In 2020!

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