5 Insanely Popular eCommerce tips to turn visitors into customers
I still remember the first order on my website five years back. It was a typical day; the whole team worked intensely until day end. Besides the customer service rep, I also set a reminder on my mobile phone at exactly 11:48 pm. The magic happened. I was busy with friends & I left them to see who placed an order on my website. He was a 28 years old male willing to send a gift to his friend in the USA. It was an awe-inspiring moment for me.
Fast forward five years, and here I am with my third venture online. Although a lot has changed since then, the customers, the usability, the e-commerce web design, and the website’s responsiveness, there are still a few tips that made my previous ventures pretty successful than others in the market. In this blog, I would like to share my learning experience. So, hang on guys, here is a roller coaster ride for you.
The beauty of the internet is that there is a grand cosmos for you to test & try different things & go for what works & whatnot.
Starting an eCommerce website is a daunting task. Running it is even more challenging.
People should not be unfamiliar with strategy. Those who understand it will survive, and those who do not will perish – rightly said by Sun Tzu.
Presenting the insanely effortless e-commerce tips that can turn your visitors into customers in no time.
- Content Marketing
If you suggested that content marketing is king five years prior, I might consider referring you to a good doctor. But now, content marketing is not just some random text on your website. It is the bread and butter of the whole company. People are hiring content strategists to manage the content going on their websites.
Blog, and blog often.
Yes, you heard me right, again this might not be the case when I first started, but blogging, for now, is a necessity. Starting from Copy Blogger to Neil Patel, you can see how these geniuses are selling everything on their website just by giving quality content. From product descriptions to irresistible H1 tags, you need to plan and think of everything going on your website. Furthermore, it would be best if you planned everything from the customer’s eye. Is the content relevant to the customer? Is the content portraying the right image of your company? Make sure you answer these two questions before putting content on the website.
- Create category pages that entice customers
In the past couple of years, content makers have focused so much on treating every page as the landing page. This, to me, will be the critical game-changer in the years to come.
From the headline to the text in the descriptions, make sure everything is in the right place. Do not force the customers to think about what to do next. If they want to browse a specific category, ensure your search gives them the correct result. A survey concluded that 67% of the customers abandon the website just because of a poor search option. So, make sure to give your customers what they are looking for.
Make it easy for Google to index it the right way for every page. For example, all meta tags to the category descriptions should be by the customer’s needs.
- Make product videos
Gone are when people used to trust a website just by looking at the content. Now is the time to put yourself out there in the video. People rely on the video more than the content on the website. I am not suggesting that you abandon your content ultimately; I am just saying apart from the content, providing video reviews for your product is the new proven way to boost your sales.
- Tweak your check out process
Have you ever visited a website, found your favorite product but for some reason left the order undone because of the complex checkout process? If yes, congrats; you are in the same boat as many others.
Amazon realized this fact early that a complex checkout process forced customers to leave out orders right in the middle. That is why one-step checkout became an instant hit.
The best way to embed a checkout process is to visit websites and test theirs. Tons of plug-ins are doing great. Check them out and use them in your store.
- Let your customers believe that your store is safe
When I was running my first venture, every day we got tons of queries regarding the safety of their credit cards. Until now, with cybercrime so active, people still want a safe & secure payment option.
Firstly, get the SSL certificate on your website. This acts as a security layer on your website. And show this to your customer. Second, use payment methods that are industry popular, like PayPal or 2Checkout. These are pretty famous and secure when taking payments from customers.
On the concluding end, I suggest that starting an e-commerce store is easy, but running it is hard. So, unless you are not passionate about selling products online, do not try this at home. But, if you are willing to sell products online, go for these tips and outsmart your competition.