An eCommerce site is one of the most important factors to build trust, drive sales, and create lifelong customers. Whether it is building high-performance websites or a robust homepage, it isn’t effortless to effectively present products without being overwhelmed.
The easiest way to attract customers is usually to bombard users with information on the website homepage. However, full information can lead to a complicated mess alienating customers.
Here are a few custom eCommerce website development tips to ensure that your e-commerce website is a success.
Know your audience
Understanding your audience is the key to the success of the e-commerce site. Even the most intuitive design of the homepage will fail if it’s not useful for the people visiting it. Research your users and understand who’s most likely to visit your site.
Understand the user’s age, what they’re looking for, and the edge over competitors. Use proper insight to determine what goes on the page and measure how it performs.
Tell a Story
Don’t just sell products, create experiences, and tell stories. Your site’s homepage is the chance to not just t grab a user’s attention, but also create an impression about your company, giving users the reason to buy from your site.
It is all about creating a distinctive brand identity. If you display products, strike a balance with reviews, testimonials, and content, which speaks volumes about your brand. Use a natural navigation structure to accentuate what you offer that’s different from competitors.
Rise above the clutter and simplify menus
Simplicity attracts people. In the world of e-commerce, websites with simple designs have higher conversion rates. There should be a complete focus on visitors who should be drawn to a CTA button or products on sale.
Websites with CTAs take visitors less time to locate relevant information. You should be transparent regarding a quicker timeframe regarding the possible actions or outcomes that you want consumers to take during website visits focused on making a purchase.
Make the action of buying effortless for users. Don’t distract people with clutter. It’s overwhelming and confusing.
The same clutter-free approach applies to the menu. It helps to organize items on-site without overcomplicating things. Too many menu categories will confuse consumers, preventing users from finding what they require. It is important to use broad categories instead of trying to get into detailing. Instead of having different menu options for each of these choices, you can group into one category.
Streamlining checkout process
One of the main reasons people prefer e-commerce is to avoid long checkout queues at the store. Imagine putting people through the same pain online. Once a website visitor decides to make a purchase online, it is crucial to facilitate the purchase and make users’ lives easy when making the purchase.
Several surveys indicate that shopping cart abandonment is one of the primary reasons for poor conversion rates. In such a scenario, the key is to get only essential information from the buyer.
Stay away from asking unnecessary questions that will increase the chances of users abandoning the transaction midway. Get billing information and shipping address to process and complete a transaction.
Accept as many payment options as possible.
Ecommerce is all about providing options. Users need a variety of payment options. Even if they have a single card, it does not mean it’s a preferred payment option.
Your e-commerce site also needs to accept different payment options such as PayPal and Apple Pay, as well as cards like Discover and American Express.
It is the era of mobile phones. People with smartphones used their devices not just to research products, but also to make online purchases. Your e-commerce site should be optimized for mobile devices. It is not just about the mobile site instead of having a mobile app. If you want your mobile strategy to soar high, you need to have a full-proof plan for mobile e-commerce.
Mobile shopping takes personalization and contextual experience to the next level as it allows saving user information on files, such as payment options and shipping address. Now you can check out and finish each purchase in a matter of a few clicks as compared to entering a credit card for every transaction.
Rule of thirds
The rule of thirds has been in existence for long, with its implications felt at photography and fine arts. However, it applies to web design also. When designing your site, use an overlay with two horizontal lines and two vertical lines spaced evenly.
Be its landscape photograph or a web page, and green dots are points where eyes naturally drift, looking at a scene. This is a premium space ideal for CTAs, and other strategic essential elements should be around those dots. Just ensure the rest of your web design flows around those elements in a very natural and progressive manner.
Subscription-based companies have gained excellent market traction in recent years due to the success ratio. Disposable incomes are playing a considerable role in the increase of e-commerce trend over the past few years. However, the critical challenge for subscription-based companies involves sending product boxes each month is sustaining the sense of value and variety with each monthly delivery.
The business world can see a rise in the number of subscription-based businesses than ever before. This requires the idea generation to be extremely strong, combined with in-depth research of the target market.
Fast website load time is the key to success when it comes to your eCommerce store. The ideal load time is 3 seconds. However, based on available industry averages, most websites load much slower than that. Unfortunately, the attention of users is equivalent to that of a goldfish, not allowing for long load times.
If you want to increase conversions, you must reduce page load times, so your page speed improves. Compressing images is an effective way of reducing the rate. This is a two-stage process, first uploading images that are not larger than the screen size requirements and secondly compressing images after uploading.
Breadcrumbs tell customers about the current location of the webpage that falls in the site’s navigation. The website has several pages, and site visitors can find it confusing to navigate the site based on the information they want, but also users want to know where they are. Breadcrumbs are vital signs informing users where the current page occurs in the site’s navigation. If visitors want to click back or go to a previous page, they can simply click on the path provided in breadcrumbs.
Breadcrumbs are much more critical when it comes to e-commerce websites as they prevent site visitors from getting lost among navigation of hundreds and hundreds of nested product categories. If your users are not able to find what they are looking for, they’ll search for the product elsewhere.
Customer reviews and testimonials
Testimonials and reviews add to the social proof and credibility of your brand. You must incorporate testimonials of happy customers on your e-commerce sites. There are several stages during the customers’ buying process, such as a follow-up email to review the item bought. There might be negative comments also.
However, the advantages are more significant. Reviews portray a trustworthy image in front of shoppers and show shoppers the reviews and testimonials on your site that are legitimate and trustworthy. A few negative remarks can make your positive reviews appear more powerful and real.
The lifestyle of today’s shoppers has transformed to include smart technology, making eCommerce integrated into the day-to-day lives of users. It is important to stay ahead in the race with eCommerce development solutions.