How To Scale Your Business And Drive Massive Sales Through Online Marketing?
Scaling your business is a hard nut to crack and takes significant efforts. It’s even more difficult for small businesses and local startups, where entrepreneurs would have to wear different hats to deal with various aspects of the industry, including sales, marketing, taxation issues, corporate compliance, and much more. Not to forget lengthy daily interaction with clients and so much more, that takes a toll on you.
Now, we didn’t mean to discourage you from trying, because at the end of the tunnel there’s a great source of light. Also, while it’s undoubtedly hard, but not impossible, and besides, you don’t have an alternative, do you?
Well, there’s an alternative maybe, going back to that life-sucking 9 to 5 job and living from paycheck to paycheck, it’s lethal!
The truth is that with a clear mind, burning desire, and buckled passion, you will be able to see things in the right direction, identify ways to branch out and take your business to new horizons. If you search around the internet for “business growth strategies,” you’ll find hundreds of pieces of well-written articles and informative content dawning upon you new ways to grow your business. All of them are worth reading for information and guidance; however, in my personal opinion, most of the material found over the internet is way more technical for the liking for young entrepreneurs. They’re looking for positive and straightforward ways to scale. I believe that the easiest way to drive business growth is to improve sales (at the end of the day, your sales the revenue generated, right?).
In this blog, we have come up with ten crucial online marketing tips, which, when implemented correctly, will help you scale your business and drive massive sales. Again, you may find tons of other marketing strategies listed only to drive sales. However, these 10 are core strategies, which influence the business bottom lines and help them achieve ultimately achieve higher profits.
Remember, you will need to invest your most precious resource, which is time to master these strategies to be able to leverage the full potential of these strategies. So, let’s begin our list of strategies to scale your business and drive massive sales.
- Maintain a high-quality blog post
Remember, in the world of online marketing, nothing established your authority and bring brand awareness more than content marketing (this includes videos, blogs, infographics, etc.). By maintaining a blog, where you can frequently update rich, resourceful and fresh content, you not only establish your business authority, as an expert but also get a better chance to drive more traffic to the business website, subsequently increasing the sales and revenue.
The only consideration here is to stay relevant to your business topic and diversify your information source. For instance, if you are a digital marketing agency, try building up your blog with techniques, tricks, and tips for effective digital marketing. Your content should be unique, informative, and richly relevant to help you become an authority in your industry.
- Market content on different platforms
Fortunately, today we have numerous online platforms that can be used for content marketing. Each platform comes with its unique audience base that prefers a specific industry. Intelligently using different content marketing platforms can be especially useful to develop instant authority in the market and drive more traffic to your domain. Platforms like Quora, Medium, and others are richly resourced and optimization for content marketing, which you can leverage for targeted and keyword-centric traffic boosting to your website.
Not only such platforms bring optimized traffic to your website but also help you get quality backlink for your website, establishing domain authority, as well as helping your website ranking in search engines.
- Connect with your audience on LinkedIn
LinkedIn is an excellent platform for connecting with relevant professionals and the audience related to your industry. When used effectively, LinkedIn connections can significantly help to spread your content amongst the relevant market. To avoid looking spammy in your approach, make sure to add value to the comments and conversations before dropping your link or creating a new connection.
- Leverage the strategically placed Facebook Ads
While you may need to invest some capital into Facebook Ads, it’s undoubtedly an excellent resource for businesses to reach a highly targeted audience. If you know your target audience correctly, the advance filters (demography, geographic region, interest, sex, age, and other filters) and massive database of users over Facebook can massively improve the quality reach of your business, which can then be landed into strategically designed landing pages.
An excellent strategy to start is by making micro-spends for your ad copy to understand the performance and customer behavior to the ads copy. Based on the analysis of your micro-spend, you can build a robust sales funnel, driving massive traffic, sales, and revenue for your business.
- Create Video Content
Video content has become one of the most effective media for content marketing, with users preferring to interact with the video content for all sorts of purposes. YouTube is undoubtedly one of the most effective platforms for video marketing, which can be leveraged to build your brand awareness on the web.
Although, you may see a slow and rather disappointing start with your video content marketing, with consistency, and high-quality, informative content, you will be able to build up a significant following of loyal users.
A great way to leverage the power of video content marketing with YouTube is to create tutorials relevant to your industry. For instance, as a digital marketing agency, you can create different tutorials for executing different strategies of digital marketing, effectively establishing your authority in the domain, as well as earning your potential clients.
- Personalized your communication with customers through email marketing
Email marketing has quickly emerged as a powerful digital marketing tool that enables brands to build personalized communication with clients. However, achieving success through email marketing is no easy feat and demands much effort and considerations at your end. Most of the time, you may need to offer clients come promotion or something of value to engage them. Other times, you may choose to engage them with the latest news and happenings in the industry. Whatever the mode of delivery, one thing that’s for sure is that you can customize the email content to the liking of individual customers, thus giving your business a real chance to drive more sales and traffic.
As a beginner, you may want to build an extensive database for email contacts. You can effectively do that by offering some freebie products or services like digital marketing e-book as a digital marketing agency or discounts for new email subscribers.
- Build consumers’ trust
According to studies, over 80% of online customers like to read reviews about online business before doing business with them. Also, over 60% of customers want to read at least ten positive reviews about a company before dealing with them.
This means that if you don’t have a positive online reputation, you will be missing out on a tremendous number of potential customers to your competitors. In this sense, sites like Yelp and Trust Pilot can help you significantly in developing a positive online reputation, giving you a chance to earn more potential customers with positive ratings. To be able to achieve positive reputations, you may ask your existing clients to leave their recommendations and positive notes for their experience. This will tremendously help new users develop trust in your business, thus giving you more chances to capture new customers.
- Optimize your website for Search Engines
There are many search engine tools and techniques that can help you increase your reach and engagement with new clients. SEO tools like rich snippets, Accelerated Mobile Pages (AMP), and others can significantly contribute to gain traction for your content, helping you get better rankings in search engines and thus give your business a better chance to catch some early exposure.
Remember, when you are looking for more traction for your business, you need higher search engine ranking, and the only way to do that is by following the search engine ranking guidelines to ensure you get more top SERPs, increased traffic, and massive sales.
- Offer Promotions and Discounts to customers
Various researches have demonstrated the positive impact of freebies and promotions in attracting more traffic and deriving up sales. This has perhaps everything to do with the massive online competition, which enables customers to bargain more for little. Spoilt for choices, customers are always looking for some promotions and discounts to avail, even if that means a free 15-min consultation or 10% off for digital marketing services.
Whether you offer some monetary discounts for promotional offers for your services, the goal should be to capture potential customers’ details to be used in later stages to communicate and engage them through various means. This will essentially cancel out any monetary loss you may suffer for offering a discount, as you will be getting highly focused customers’ details worth every penny for your business growth.
- Make sure to register on business listing sites.
This is especially useful for small and local businesses, looking to attract consumers from the nearby region. According to the study, over 50% of mobile searches are made with “near me” prefix for the search queries. This means that customers are increasingly looking for local businesses to interact and engage with. By registering the company with all the local business listing sites, including Google Local and Yahoo Local, companies will gain greater visibility.
Google My Business is also a great resource to register with; a majority of the searches around the world are made using Google’s search engine. Thereby, by registering with full details on Google My Business, you get better chances to get ranked for local searches made in your region of operations.
Well, there you have it, all the core online marketing strategies that will help you up the ante for your business and drive massive sales. Just remember, online marketing, when leveraged correctly gives small companies an endless supply of tools and compete with bigger competitors on an even playing field. So, now stop crying foul for limited resources and start implementing these powerful online marketing strategies to take your business to the next level.
Author Bio: Syed Muhammad Bilal Ahmed is a specialized Digital Marketer & lead gen specialist at Maven Digital, a Mobile App Development Dubai company. He is obsessed with Marketing and experimenting with new things in life. Combining the unthinkable is also sometimes reflected in her marketing efforts.