Mobile apps are invading our lives and economy. Thus, it’s the lifeline of any business today. But, for business owners: How does it impact the bottom line? Before that, let’s briefly discuss what could turn your business into a success story:
It’s how you conceive the present surroundings and adapt to the change. But two different personality traits, who look at the shift from different angles.
‘Change is a constant,’ but not everyone accepts it
Moving businesses from offline to online and going mobile, there are archaic business owners and retailers who have been resisting to accept. Then there are resilient business owners who have adapted or willing to adapt to the change.
Interestingly, the pandemic evolved, which pulled the retail world that would look like in ten years into the year 2020. And, who wins between these two categories of personalities, is now history.
That said, look at these 11 reasons how doing business with a mobile app can benefit you.
11 mobile app benefits
1. Follow the trend, stand competitive
More than ever, consumers are shifting their spending from in-store to online, keen to buy from independent brands. There’s no better way than an app for small businesses to get that attention faster.
2. Make it more human & communicate directly
Your website helps brand awareness. But your app is an intuitive tool that takes your message directly, personally, and instantly to the users for whom the words make more sense.
3. Users feel they’re in control when you’re around
For support, more info, or anything, customers scroll, click and reach out. There is always increased customer confidence when your brand is living within their arm’s reach.
4. Cultivate customer loyalty effectively
Loyalty programs and discount offers are great to retain customers and boost brand loyalty. When you do it through your app, you stay consistently engaged, produce personalized experiences.
5. Simplify buying decisions, increase sales
You know what your customers want. So send them personalized sales pages with potential items they look for to quicken buying process and enhance experiences.
6. Easy to go contactless
Whether in-store, in restaurants, hotels, or anywhere, converting human touchpoints into contactless communication is simple and cost-effective with an app. Contactless menus, payments, hotel check-ins, or wherever it matters.
7. Extended customer base
With over 6 billion smartphone users, Android and Apple leading the way, your brand’s potential reach is limitless. With social media integration, you have a multi-dimensional expansion there.
8. Cost-effective marketing
Mobile apps themselves are a great marketing channel. On top of that, apps can easily integrate with other top third-party marketing products for emails, social media to manage your campaign from those tools.
9. Have full control, avoid paying third-party commissions
Today there are several options to sell online with eCommerce platforms like Shopify, WooCommerce, eBay, Etsy, and more. Having your own app gives your brand the recognition it deserves, allows customization of every detail that best fits your needs, and importantly, gives you full control of your business and cuts down on fixed monthly costs and commissions.
10. Your battleground is shrinking
Sounds strange? Maybe. All that activity and exposure games with mobile apps take the main battle to the hotspot, app playground. So, when you do your app UX, app marketing, customer engagement strategies to the best, you need to worry less about other traditional areas.
11. Your customers’ big data matters
More data about a customer means the more personalized the products and services you can offer your customers. Offline retailers can only collect limited data about their customers, such as names, credit cards, sometimes a little more like addresses. With a website, retailers started to collect more data about their customers. When mobile apps became sophisticated, they oversimplified information collected as filling data forms from mobile phones is much easier compared to using desktops.
Between the two business owner personalities that we discussed, those who have adapted to the change are doing well, if not surviving the pandemic.
After all, the pandemic has only accelerated e-commerce adoption by a few years. The shift enforced online shopping in the developed world, where people already depended heavily on online buying. In cultures, people never knew there was a better option than stepping into stores to buy things.
The future is just before us now; imagine how the e-commerce landscape will look in the next 5 years. Perhaps, it’s time to lay the foundation and stay focused.