Putting the Pieces Together – Build, Grow, Convert

We know it takes more than a pretty home page to launch a successful site. We emphasize planning, research, and critical analysis. And once it’s launched, we work with you to develop the content, optimize the site and convert the traffic to paying customers.

Analytics | Brand Development | Content Marketing | eCommerce Development | Email Marketing

Google Adwords and Paid Search | Project Management| SEO | Social Media | Web Development

Putting the Pieces Together – Build, Grow, Convert

Our Services

  • Build – Whether you have a small or large business, we design scalable digital solutions for small catalogs or thousands of products. If you are looking for Digital Marketing solutions that are easy to manage and have superb functionality, look no further because we’ve got you covered.
  • Grow – Inbound Marketing & Communication Strategies are about filling the funnel – driving traffic to your site.  You have spent the time and money to build a great site; now we want to tell the world to come to visit.  How do we engage your target audience?  Are they on Facebook?  Are they tweeting? Or are we talking about a good old newsletter?  Sometimes, we don’t know.  So we try different tactics, and we measure the response.  We call this A/B testing. The Growth Effort focuses on helping our clients “reach” their target audience with brand messages via content marketing, display, and other tactics.
  • Convert – You’ve built the site, launched the store, and have plenty of visitors – but no sales.  How do you convert your visitors into customers?


We begin by listening and taking the time to fully understand your company’s products/services and business needs.


The only way to understand what works is to try new things but test the responses – we call this A/B testing.  “The respondents clicked twice as often when the button was green.”

    • User Experience audit
    • Ongoing, site-wide optimization
    • A/B & MV testing
    • Conversion funnel analysis
    • KPI specific dashboards & custom reports
    • Monthly analysis, reporting, and recommendations
    • Competitive intelligence
    • Heatmap implementation & analysis
    • User feedback research
    • Advanced tracking implementation

Experimentation helps you to figure out the best strategy that suits your business. Because not all customers are alike, testing helps you determine who responds to what.  Change your writing style, change your look-n-feel of ads, change where you place ads, and ultimately measure the results.

Google Analytics – We’ll audit your Google Analytics and Google Tag Manager set-up to make sure it’s collecting accurate data and reporting on the metrics that matter. We then analyze your data to uncover the insights that add real strategic value supported by actionable recommendations.

Social Media Analysis – Discover how effective each channel is working at driving your customers to your sites to allocate your media spends most effectively. Our goal is to turn insights into conversion improvements using statistically valid methods.

Tailored metrics to measure efforts and ROI – As the process begins to mature and is tested, then underlying metrics should be developed to increase conversion and drive the ROI of the marketing efforts. As a rule, digital marketing budgets should be between 5-10% of revenues.

We work with clients at every stage of the measurement lifecycle, from Google Analytics audits, strategy, and configurations to advanced digital intelligence programs.

Our goal is to leverage data insights to power smarter decisions, deliver more targeted advertising, enhance customer experiences, and drive sales.

Brand Development

Develop an Online presence.

Should include a mission statement, about us, contact, testimonials, product statements, whitepapers, and curated industry content.

    • Company Profile for Business Development and Recruitment
    • Develop Sales Sheets / Product Sheets
    • Case Studies
    • Integrate with social channels and email marketing
    • Collect testimonials highlight the user-experience

Develop Digital Marketing Material

Marketing collateral supports and builds your brand. Well-designed and well-written materials will make your brand stand out from the competition, and they will make your brand widely visible. The key to success is making sure that your brand is consistent across all mediums.

Company Profile/Equipment Videos

A video is a powerful tool for engaging with customers, making the buying journey a much smoother process. Video can help to increase brand awareness, buy-in, trust, and ultimately conversions.


The website should be managed, updated; any inquiries were appropriately routed. The should be an easy way to communicate with the company via the website, such as a chatbot. Develop a related “Google My Business” page to increase search visibility.

Content Marketing

Whether planned or unplanned, any potential message directly affects your business and should be carefully planned to ensure success.  We help our clients deliver a consistent message to their target audience that clearly defines the offered value proposition.

Content Strategy and Planning

    • Editorial creation and subbing
    • eCommerce content – product descriptions, funnel and drip marketing campaigns, cross-selling and upselling
    • Journalistic services and press releases
    • Access to specialist writers
    • Content repurposing
    • Social Media content

Content Development

    • Whitepapers
    • Articles
    • Blogs
    • Video
    • Press Releases
    • Job Postings

Develop unique content for omnichannel marketing – Videos, podcasts, articles, whitepapers, etc.

Whitepapers are based on case studies and research, whereas articles are opinion or marketing pieces.

The article is based on identified keywords and/or special promotions. For example, a whitepaper that focuses on the cost benefits of BRC’s Pile Milling Heads. The white paper can then be developed into company collateral, videos, PowerPoint, SlideShare, webinars, and conference presentations. The goal is to turn a single piece of content into multiple mediums to share on various platforms.

White papers are also posted to the website and shared on social media. Snippets and summaries are turned into blog posts – usually 2-3 per white paper. For additional exposure, paid posting on LinkedIn would increase visibility.

Email Marketing

The newsletter should maintain an 80/20 ratio between useful content and promotions. We want to transition them from a social media contact to an email subscriber for better control. Social platforms limit who sees messages and generally have a penetration rate of less than 2%, while successful email campaigns realize 20% success rates.

Send personalized messages to targeted prospects – email marketing makes it easy to target audiences with relevant content delivered directly to their inbox.

Email marketing accounts for approximately 23% of sales, rendering it one of the most effective marketing channels at your disposal. Just like personalized ads and landing pages, personalized emails can have a big impact on your bottom line.

Newsletter campaigns should be delivered weekly following the 80/20 rule.

eCommerce Development

Smartphones, mobile apps, SMS, and so much more have changed the eCommerce landscape. Everything we build is responsive and designed to offer the best user experience regardless of the access device. Further, we help integrate payment processors such as Android Pay, Google Wallet, and PayPal so that your customers know their shopping experience is safe and secure.

    • Omnichannel Solutions – Integrate and manage your retail operations & business applications in one place. An all-in-one software suite allows you to manage all orders, inventory, and CRM records, from all channels, in one place. Integrates with QuickBooks, PayPal, Amazon, Shipstation, UPS, and many more.
    • Integration with ERP, OMS, and CRM systems
    • Configuration and integrations that include:
      • tax systems
      • loyalty programs
      • payment gateways
      • fraud detection
      • affiliate programs
      • email campaign systems
      • user reviews

Google Adwords and Paid Search

    • Campaign Creation and Ad Copy Creation – We’ll set up your Ads campaign, create ad copy, and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.
    • Competitor Campaign Analysis – We look at your competition, understand what is working and what is not. We’ll give you insight into their bids, spend, and landing pages.
    • Keyword Research – Determining the keyword to bid on is the foundation of a successful campaign. We’ll research keywords and costs to determine which keywords have the potential to provide the best ROI.
    • Daily, weekly, and monthly PPC reporting to clients – Ensuring your spending is delivering results.

Project Management

To accomplish the pre-determined KPIs noted above, you need to create a project that will not simply generate a roadmap (plan) to reach your goals, but one that will establish the milestones, stage gates (decision points on whether or not to proceed), and requirements tracking to ensure that the expected specifications by the stakeholders are being met.

All our project managers have the academic training, vast project management experience, and the appropriate certifications to efficiently and effectively perform their assignments. The salient certifications related to project management include PMP (Project Management Professional), PMI-ACP (Project Management Institute – Agile Certified Professional), and GDPR (General Data Protection Regulations) Training.

Search Engine Marketing

    • Search Engine Optimisation (SEO)
    • Affiliate Networks
    • Inbound Link Building
    • Off-page Support
    • Blogger Outreach
    • Influencer Networks

Social Media

Develop a social media strategy to develop brand awareness, lead generation, and customer experience focused on LinkedIn.

Sites like Facebook, Twitter, Pinterest, LinkedIn, and many more are continuously growing and attracting new users. There are many ways a company can leverage these sites to deliver a message, manage its reputation, grow business, or encourage brand loyalty.

Both the CEO’s and the company’s social media accounts should be managed and updated daily. Employees are encouraged to like and share BRC content within their professional networks. Additional sources of content can come from the curation of industry-related news and events.

LinkedIn premium allows for targeting specific demographics to ensure the messaging reaches a pre-identified target audience.

A targeted demographic (C-level folks in construction-related companies, for example) is identified and then tracked through a CRM tool to understand the conversion from interest, to the proposal, to the customer. These digital marketing efforts would be coordinated with existing sales and marketing efforts.

These efforts’ ultimate goal is to drive the reader to sign up for the company’s newsletter.


Putting the Pieces Together – Build, Grow, Convert

Build | Grow | Convert

Understanding eCommerce – with offices in Barcelona, Berlin, and San Francisco – has developed quality websites since 2003, providing content management solutions, Facebook branding, and SEO/SEM services.

For those clients who wish to update their website content themselves, we can develop their websites on a Content Management System (“CMS”), leveraging open-source CMS platforms such as WordPress, Drupal or, Joomla. Utilizing the user-friendly Web-based dashboard, these clients can make changes to their content themselves and leverage Understanding eCommerce for the more advanced designs.

In this day and age, sending content to your webmaster and waiting for them to get around to it is unacceptable.  We are tweeting, updating Facebook, posting to Instagram – so why should it take two weeks for you to update your website?  Our websites offer a simple dashboard allowing you to update content if you can cut and paste.  Click a button, and you can add an image or upload a new video.  And of course, in line with Web 2.0, everything integrates with your social media platforms.

Many folks believe that you can build it, and they will come – we know better, and so should you.  Many of our clients come to us with beautiful sites and no traffic.  And even worse – no sales.  We understand that your site needs to be attractive and informative – but it is a tool, not the end goal.  We work with our clients to understand why they are building sites – increase sales, increase visibility – we help craft a Call to Action, and ultimately we measure.  We measure everything.  It’s the only way we know if it’s working.  In technical terms, what is your ROI – Return on Investment.

Digital MarketingOptimizationeCommerce, OptimizeEmail marketingOnline marketingSearch engineBrandConversion rateMarketing campaignMarketing strategyPPCSEOMarketing tacticsMarketing strategiesDigital Media MarketingSocial Media MarketingMarketing planInbound marketingSearch engine optimizationOrganic searchBrand awarenessAdwordsWebsite designInfluencer marketingTraditional marketingMarketing effortsMarketing automationPay per clickMarketing agency, Video MarketingAffiliate MarketingBrandingContent MarketingVideo Marketing.

Putting the Pieces Together – Build, Grow, Convert

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