DIGITAL MEDIA SERVICES for Small Business Success

Look, you’re busy – we get it.

Being a small business is a lot of work. The hours are long. The pay? Well, let’s not go there. However, this is something that you built, that you own; it’s your livelihood. You work hard, you provide jobs, you support the community, and you pay taxes. And, you wouldn’t have it any other way.

Every entrepreneur we know suffers from two problems: not enough hours in the day and unreliable cash flows. Our job is to help you with both. We know it takes more than a pretty webpage and a few posting on Facebook to launch a successful business.

Many service providers suffer from Feast or Famine revenue cycles due to inconsistent marketing and lead generation. These small business owners market, network, and sell when they don’t have much business. But when they get busy, all that stuff goes on the back burner because they are busy serving the client – there are just so many hours in a day. That’s all good as long as you are busy, but nothing is in the pipeline when the big project ends. So, you have to start from scratch. Thus, the cash flow problem.

We understand it is essential to provide excellent customer service, but you need time to strategize to grow your business. So we handle the details while you focus on the big picture.

We emphasize planning, research, and critical analysis. And once it’s launched, we work with you to develop the content, optimize the site and consistently convert the traffic to paying customers. In addition, we provide our clients with user-friendly tools to update and manage their websites and online storefronts easily.

The success of Understanding eCommerce is directly connected to the success of our clients. Our clients may not have a complete technical understanding of websites, code, and search engine optimization. Still, they should always be informed, understand the logic behind the design or SEO efforts, and feel they can ask questions on any understanding level.

Our goal is to give clients websites and online stores that are simple to focus on growing their businesses.

We don’t guarantee to make you rich overnight (anyone who says they can be scamming you) – but we will make your life easier, and we will help you develop systems to keep the pipeline full.

DIGITAL MEDIA SERVICES for Small Business SuccessDIGITAL MEDIA SERVICES for Small Business Success


Minority & Women-owned Business Discount

Understanding eCommerce offers discounts to all certified minority or women-owned brands and organizations. It’s just one way we’re working to level the playing field for underrepresented individuals. So if your organization is a certified minority, women, veterans, LGBTQIA+, etc., business enterprise, be sure to let us know!


Let’s get you off that rollercoaster.

  • Outsource non-core business functions – Let’s start with your website. We’ll set it up, we’ll maintain it, we will help you grow your online presence. No more calls to tech support (you know the call centers in India). No more updates, no more malware, no more viruses. We take care of it so that you can focus on your business. Oh yeah, we make backups daily because sometimes things happen. We’d rather retore than rebuild.
  • You figure out the messaging (we can help), and we’ll do the rest – We will post it to the blog, update the website, share it on Linkedin or Twitter, or whatever channel targets your clients. All we ask is you give us 24 hours to get it done. We service customers worldwide – so while you might be at your desk, we might be asleep. We promise to take care of your request in 1 day! If we don’t, feel free to call us and remind us of our promise.
  • Our services can scale as you grow – Maybe, for now, you need us to take care of the website. Cool. But if you have additional needs, we can handle content development, including whitepapers, blogs, press releases, webinars, and video marketing. We can manage your Googe Adwords and other paid campaigns. We can handle all of your SEO and growth hacking needs. One of our dedicated project managers can serve as your fractional CMO and manage all of your needs while working directly with your team.
  • We know a lot of excellent people – Need a bookkeeper; we got you covered. Need a lawyer? (sorry for that) We got you covered. Having been in business for over 18 years means we have built a network of professionals to support our clients, and it’s a win-win for everybody. You get your problem handled, our partners get new business, and in return, we get lots of love = more referrals and repeat business.


Hosting

COMPARE PACKAGE FEATURES

WordPress Site

Email Accounts

SSL Certifcate

Daily Backup - 90 Day Storage

Daily Security Scan

Google Analytics

Updates Plugins/Themes

Social Media Integration

Content Updates

Newsletter

SEO

Content Development 

Google Adwords and PPC


Basic

$99

Payable Monthly

5 pages* 

1

Included

Included

Included

Included






PREMIUM

$399

Payable monthly

10 pages*

5

Included

Included

Included

Included

Included

Included




custom

TBD

custom package

Unlimited

Unlimited

Included

Included

Included

Included

Included

Included

Included

Included

Included

Where’s the signup button?

There is no signup button. That’s not how we work. Instead, we offer a FREE consultation to understand your business needs. This isn’t about trying to upsell you to a more expensive package; it’s about taking the time to understand what your business needs. Maybe it’s not us, but it’s a referral to one of our partners (still win-win), or you need additional services to complement our work, like a photographer or graphic designer. Our #1 priority is to help you succeed. Not because we are nice (we are) – but because we understand that we will earn your repeat business and refer your business associates to us if you do a good job. Like I said – Win-Win.

Schedule a FREE, no-obligation call today – info@understandingecommerce.com

No Long Term Contracts – 

We bill month to month. If you don’t like our service or things change (we’ll be sad – we like most of our clients, except for – we all have one, eh?), you can cancel at any time.

Sounds too good to be true* –

OK, OK – there are a few catches. In the basic plan, we will set up your website for free (sort of). We will build a WordPress website of 5 pages, optimize it for search, backups, and security. If you need more than five pages, that’s cool, but each additional page or blog post requires a one-time $50 setup fee. With the premier package, ten pages are included.

Newsletters include 1,000 subscribers for free. Beyond that, there is a fee.

Beyond that, let’s build this thing.

What is Digital Marketing?

We know it takes more than a pretty home page to launch a successful site. So we emphasize planning, research, and critical analysis. And once it’s launched, we work with you to develop the content, optimize the site and convert the traffic to paying customers. But it does not stop there.

We have to go where your potential clients are – maybe it’s Facebook, Linkedin, Quora, or TikTok. We ensure all of your products integrate with the appropriate social media channel(s). We need to develop content strategies. We have to incorporate offline events like conferences or networking into our overall marketing. Whether it’s thought leadership or branding, we work with you to give a voice to your message and make sure it is shared on the channels they frequent.

Our Approach 

  • Build – Whether you have a small or large business, we design scalable digital solutions for small catalogs or thousands of products. So if you are looking for Digital Marketing solutions that are easy to manage and have superb functionality, look no further because we’ve got you covered.
  • Grow – Inbound Marketing & Communication Strategies are about filling the funnel – driving traffic to your site.  You have spent the time and money to build a great site; now we want to tell the world to come to visit. So how do we engage your target audience?  Are they on Facebook?  Are they tweeting? Or are we talking about a good old newsletter?  Sometimes, we don’t know.  So we try different tactics, and we measure the response.  We call this A/B testing. The Growth Effort focuses on helping our clients “reach” their target audience with brand messages via content marketing, display, and other tactics.
  • Convert – You’ve built the site, launched the store, and have plenty of visitors – but no sales. So how do you convert your visitors into customers? We work with you to not only fill the funnel but help you use best practices to move them from a warm lead to a paying customer.

Measure, Measure, Measure

Observe, Orientate, Decide, Act – or in Agile we call it Plan, Do, Check, Act – the point is to measure or observe what is going on, the respond accordingly for a better outcome. So, we establish metrics or KPIs to understand what is working, what isn’t, and what needs to change. Many projects start with a fair degree of uncertainty, so we follow Agile methodologies to deliver value and reduce risks.

And we measure, measure, measure. The metrics offer a non-emotional direction to move forward.

Analytics | Brand Development | Content Marketing | Omni eCommerce | Email Marketing

Google Adwords and Paid Search | Hosting | Project Management| SEO | Social Media | Web Development

 

DIGITAL MEDIA SERVICES for Digital Marketing

what is digital marketing

Digital Media Services Company

Build | Grow | Convert

With offices in Barcelona and San Francisco, Understanding eCommerce has developed digital solutions since 2003, including content development, social media marketing, email marketing, Google Adwords/PPC, branding, and SEO/SEM services.

In this day and age, sending content to your webmaster and waiting for them to get around to it is unacceptable.  We are tweeting, updating Facebook, posting to Instagram – so why should it take two weeks for you to update your website?  Our websites offer a simple dashboard allowing you to update content if you can cut and paste.  Click a button, and you can add an image or upload a new video.  And, of course, in line with Web 2.0, everything integrates with your social media platforms.

Many folks believe that you can build it, and they will come – we know better, and so should you. Unfortunately, many of our clients come to us with beautiful sites and no traffic.  And even worse – no sales.  We understand that your site needs to be attractive and informative – but it is a tool, not the end goal.  We work with our clients to understand why they are building sites – increase sales, increase visibility – we help craft a Call to Action and ultimately measure.  We measure everything. It’s the only way we know if it’s working.  In technical terms, what is your ROI – Return on Investment.

DIGITAL MEDIA SERVICES for Small Business Success

Putting the Pieces Together – Build, Grow, Convert

Follow Us on LinkedIn – Understanding eCommerce

Schedule a FREE, no-obligation call today – info@understandingecommerce.com

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