The healthcare industry has come a long way from what we know back in the day. Technological advancements have enabled the sector to revolutionize treatment and increase the care of their patients. Not only this, but technology has also made a big difference in how users seek various medical services, changing the way medical practices configure their marketing strategies.
Considering how competitive the sector is, it’s more important than ever that healthcare businesses benefit from digital marketing to meet the needs of the patients and target the correct audiences online.
If you’re a medical practice that’s looking to build up their patient log and engage more with existing patients, there will be specific ideas that you’ll need to implement into your strategy to ensure it helps your brand to stand out. Here are some strategies to consider in your healthcare marketing plan.
Include a PPC campaign that targets medical terms
It’s suggested that Google registers around 3.5 billion searches daily. This is a huge number and clearly shows that when users are looking for a service or product, they’ll normally head to a search engine to find it. The same probably goes for medical treatment and practices. To ensure you can be part of the competition, you need to ensure that you have a search engine presence.
For immediate success, a method to use is setting up a pay-per-click (PPC) campaign. You will need to invest a little into this strategy, but it can bring results straight away. PPC enables your website to appear at the top of search engines for searches relevant to your service through an advertisement.
For example, if you’re a practice specializing in plastic surgery, a user may type in something broad like “cosmetic surgery manchester” to find local surgeries that perform the surgery. If you target this keyword through your PPC campaign, you’ll appear high in the search results, which will make your website noticeable.
Alternatively, try an organic SEO campaign.
If you’re still in your early months of opening and don’t quite have the budget to invest in a PPC campaign, be sure that you have an SEO strategy set up, so you’re consistently present on search engines. Search Engine Optimization (SEO) involves optimizing your website that caters to search engine ranking factors to enable your website to rank higher on search engines for specific keyword terms.
By optimizing your site specific to health and service-related keywords specific to your business, you have a better chance of ranking higher on search engines in these terms. Just be wary that SEO is a long term strategy, and it will take months before you see the effectiveness of these changes.
Utilize social media networks to increase your brand awareness
Social media may not be the first digital marketing strategy you might associate with the healthcare industry. However, social media networks are now becoming a well-renown platform that businesses, in general, should be using. Social media platforms out there include Facebook, Instagram, and Twitter, to name a few.
By creating a social media healthcare marketing plan for your healthcare business, it can help to improve the awareness of your brand and increase the number of users of your brand. It’s great for engaging existing patients and encouraging new patients to use your services/products. Be sure that your posts are informative and engaging for any followers that you have.
Provide your users with an easy to navigate website
The marketing strategies mentioned above would be completely useless without a user-friendly website to direct your users. Ultimately, this is where your users will become familiar with your brand and enquire about your services. This is why the website you use must be easy to navigate and provides all the information that your users need to consider using your brand. Ensure the content is well-written, easy for your users to understand, and informs your patients enough to make them inquire with you.
We’re currently living in a digital world where users are becoming increasingly familiar with the technology. As a healthcare business, you need to adapt to these new methods that patients have adopted. If you don’t, you could find yourself falling behind the rest of your competitors. By implementing the correct healthcare marketing strategies, it can grow your brand and increase the engagement of your business.