E-commerce businesses are a dime a dozen nowadays. You can find almost everything online in a few clicks and by waiting a few days. Some eCommerce stores have also adopted the same-day delivery routine.
So, today’s shoppers aren’t satisfied with the online delivery of goods to their doorstep. They want more! They want more product options, detailed descriptions, reviews, multiple payment options, a smooth customer journey, and more.
Therefore, understanding the needs and wants of today’s buyers have become crucial. To meet such demands, you might need to avail of eCommerce development services as the professionals are more well-versed about the latest eCommerce trends that will stay in 2023.
However, that’s not the only option you have. This guide here will help you with the tips and tricks to boost your eCommerce business’s performance in 2023.
E-commerce Website Development Tips in 2023
Create an aesthetically pleasing UI
In a traditional setting, there are numerous ways to welcome and keep the customer interested in your store. However, if you are building an eCommerce website, you must realize that its user interface is the first thing your customers will encounter.
If they don’t form a positive opinion in a matter of seconds, you won’t be able to convince them to stay on your website and shop. So, it is important to make your website’s UI aesthetically pleasant.
- Create a customer-centric design.
- Readable font with plenty of white spaces.
- No cluttered CTA buttons.
- Keep the navigation menu on expected places.
- Don’t use more than two or three colors. Instead, choose a color combination that best resonates with your brand.
Develop a unique web experience
What makes and breaks your eCommerce website’s performance is the overall user experience you provide to your customers. The more flawless their journey is throughout the shopping cycle, the better your chances of conversion and earning loyal customers.
A customer journey begins from the moment they come across your brand. And you have to ensure their experience with your eCommerce site is as seamless as possible.
- Focus on strengthening your search option while eCommerce portal development.
- Create a single-page checkout for a faster shopping experience.
- Don’t force customers to log in or register as soon as they land on your site.
- Try to provide descriptive product descriptions and images of high quality.
- Add social proof and security badges to build trust.
- Make sure users can sort, search and apply filters to search products more seamlessly.
- Ensure your eCommerce site is mobile responsive and shoppers can access it from digital devices of any size.
If you want to boost your online store sales, social media is the perfect place for promotion. For example, you might have seen live Facebook sessions where people try to sell products. Similarly, Instagram has posts, reels, and stories that can help you sell products.
Social media allows you to connect directly with your target audience. For example, you can create brand awareness, inform them about new discounts & offers, and persuade them to try different products.
Thus, social media is a powerful weapon that you can use to connect with your target audience. Ensure you frequently update your social feed with posts to keep users engaged. You can also sell products via social media by integrating the social portal with your store.
Improve shipping capabilities
In 2023, if you want to give your customers the best experience, you must ensure that the delivery process isn’t delayed. So it is a no-brainer to improve your shipping and delivery operations.
Some of the options most eCommerce giants provide are rapid, two-day, and one-day deliveries, allowing customers to choose their preferred delivery time. You can also give customers unique and rapid delivery options to ensure they become loyal to your brand.
Not just that, you will also have to optimize your shipping processes, so there’s no delay.
When investing in enterprise eCommerce development, you will have to integrate robust tools that help manage your inventory. In addition, you need to ensure there is no demand-supply gap and customers can order the desired products.
To ensure the supply chain processes smoothly, you must manage inventory. You can hire professional Shopify developers or eCommerce development services, program the process at your convenience, or use a plugin or tool.
For instance, an eCommerce development platform like Shopify provides you with useful features like –
- tracking product stock level,
- Setting alert 2-3 days before products have to be replenished,
- Arrange for dropshipping from a primary supplier if a product is out of stock.
You can build useful features and ensure smooth delivery of your products from the eCommerce store.
Since you are creating a mobile-responsive eCommerce store, incorporating mobile-friendly features is of utmost importance. For example, push notifications can be a great addition to your mobile store as they can persuade customers to complete their purchases.
It is especially useful when customers abandon products in the cart. You can remind them of the remaining products in the cart or alert them about reduced costs. Push notifications can bring back customers and help improve your sales.
Most shoppers who purchase products online have a common concern – poor customer service. Sometimes brands fail to respond to customer queries and concerns on time and sometimes fail to resolve them.
Both can cost your eCommerce store negatively. Thus, you have to ensure that your customer support service is efficient. But, at the same time, you also have to ensure that the support services don’t overwhelm your budget.
Thus, developing a self-help portal on your eCommerce website is very important. You can include frequently asked questions or allow customers to ask and answer other people’s questions.
This should narrow down the number of customer support queries. In addition, you can also add a chatbot to funnel down the number of queries and concerns, and customers will get support almost immediately.
The more steps you include after a customer adds products to the cart and before order confirmation, the more you push away customers. You have to minimize the number of steps and clearly include all the shipping and delivery information.
Single-page checkout is needed to improve the customer experience as they purchase products as soon as possible. You can also include options like coupon codes, discount offers, gift vouchers, etc., on the checkout page.
Following these tips and tricks, you can develop a robust eCommerce portal. Besides these, you should also track your eCommerce website’s analytics to check how the page performs.
It will also help you understand where and what changes you need to make in your online store. Besides this, you should also prepare your site to be SEO-compliant. Finally, it will ensure that your store gets enough visitors and shoppers.
You have plenty of eCommerce development frameworks for following these practices and building such features—for example, Magento, Shopify, WooCommerce, BigCommerce, Laravel, etc.
Make sure to avail yourself of professional eCommerce development services to build exceptional online stores.
Developing an eCommerce website comes with its own set of challenges. Especially because of the changing trends and wants of customers. Thus, what do you need to boost your eCommerce business in 2023? Here’s a list to check!
Maulik Shah is the CEO of BiztechCS, a development company. He often takes the front seat in the company’s development projects because he enjoys solving problems through technology. When it comes to writing for any blog, his contribution is priceless. Maulik ensures that his interaction with development is frequent enough and his industry knowledge is ever-evolving so that he can share it. Despite his packed days, Maulik’s door is open and generous in sharing this knowledge and experience.