- Mobile, Website Development

Designing an Effective Mobile Website

With an upsurge in the mobile web industry, the users have become flexible and have started depending on numerous search options, like search browsers, responsive and customized apps, browsing online stores, play games, and sell or buy products and services online.

In order to cater to various needs of such distinguished customers, you have to offer them an effective mobile website. A highly responsive website offering an interactive user experience is the key to succeed in this context. At the same time, you must not compromise on display features and speed.

Whether you are Designing Innovative iPhone Application Development For Customers or you are designing an e-commerce website, make sure your interactive and responsive website is beautifully designed with an aim to satisfy the requirements of all the customers.

So, here check the latest trends and rules that you must follow in order to design an effective mobile website, especially for your mobile customers.

Responsive Website Design

A responsive design of a website ensures that its layout fit well into different resolutions and screen sizes. With a responsive website design, it is possible to speed up downloads. You must include smaller size images. Furthermore, the content must be readable on every screen size so that the user does not have to zoom out or zoom in the content for reading and clicking on different items.

User-Centric Approach

No matter what kind of website you design, it must be followed by a user-centric approach. The website must meet the user-centric requirement. It is essential that every aspect of a website is conveniently accessible, such as menus, menu items, form fields, and forms. If the form is simple and short, then it would offer easy accessibility.

In addition to this, your website must have minimum main buttons as well as minimum tap areas. But the tap areas must be big enough so that the thumb fits well. This will facilitate convenient selection of the necessary actions by the users.

Create Auto-Suggest

By creating reliable and spontaneous predictive or automatic suggested text solutions, it would be possible to make the website accessing and viewing experience more interesting for the users. It would be comfortable and amazing for them when they would know that they do not have to type much on small screen devices. This is a great way to enhance the overall experience for the users.

Result-driven Search

On-site search is very important for every website. With result-driven search program, it is possible to ensure that your users easily get whatever they are searching for on your website. Hence, it is essential to offer users with the result-oriented search option.

This can be achieved by including filter options on your website. You must include clear and simple filter options ensuring that your users do not get confused. You must include proper menus as well as make sure that they don’t have to scroll multiple pages for a specific search. This way, you will be able to offer your customers with easy search solutions and help them get their desired products with ease and in lesser time.


Undoubtedly, the call-to-action is one of the vital elements of a site, be it desktop or mobile. It is an important form or button, which you would want the visitors to click. When you design a website for mobile, it is suggested to create a large CTA button, which is displayed clearly.

Remember, the mobile users are using devices with a 5-6 inches screen size on average. Hence, it would be difficult for them to tap small buttons, and you would definitely do not want this to happen to your call-to-action button.

Don’t Let Advertisements and Promotions Divert Customers

You might have ads and promotions being displayed on your website. But frequent pop ups of ads or promotional offers can actually annoy the customers. At the same time, it can make it difficult for them to perform the necessary action via their mobile phone. Hence, if you are using promotional offers or ads on your website, then make sure you don’t overdo it.

Create Expandable Product Images

Customers, particularly e-commerce ones, look for sites that let them view products in high resolution and closely. Users can get frustrated if they are unable to see exactly what they are buying. This can result in reduced conversions and sales.

An Icon is Worth in a Mobile Site

To ensure that your website does not appear cluttered, you must use appropriate icons rather than content for a tap to call, find a menu, or connect socially. With the use of relevant icons on your mobile site, it is possible to help viewers know that your website is mobile-optimized. Also, it will help to serve users in an easy way.

Communication is the Key to Success

Remember, effective communication can bring magic to your business and increase the sales of your service and product. This holds true especially in the social media where you can tap into customer preferences through social media integrations and surveys.

No matter what the length or size of your business is, your mobile website must furnish the business, technical, and market needs of a customer in a professional manner. Offering such services with integrity can help you win your customer’s trust and at the same time can help you designing innovative iPhone application development for customers with ease.

About The Author

Kavya gajjar is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Hire Web Designer Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

Designing an Effective Mobile Website

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