Data-Driven or Improvisation Strategy?
- Business Tips, Career

Data-Driven or Improvisation Strategy?

Businesses have two main options when making decisions. You may analyze the existing data to see the trends and attempt to predict the future. The other option involves improvising as you move. The strategy you develop will depend on prevailing circumstances. Hiring a thesis geek to handle your assignments is one of the strategies proven to improve your college experience. It leaves you with more free time and less stress regardless of the intensity of your classwork.

Businesses face the dilemma of ignoring data and regretting or analyzing it to the point of paralysis yet still making the wrong decision. Is there a middle ground and how can businesses take advantage of the benefits offered by these two methods of decision making? Here are excellent tips to guide on when choosing the best business decision-making process.

  • Data-Driven Decision making

Data capture information in such a way that you can predict the future based on past experiences. You avoid a haphazard approach to decision making which could be catastrophic. It allows you to compare situations and develop models that will guide the business decisions you make.

Data creates a sense of certainty that it is possible to predict the future. Because most market dynamics are predictable, this is one of the most effective decision-making strategies. For instance, it is possible to predict that people will shop in December in readiness for festivities each year. Past trends help you to determine how many items you will stock in December compared to January to avoid running out of stock.

Data based decision making requires investment in collection tools. These tools must have the highest level of accuracy possible. It will cushion you from making decisions based on erroneous data. You must also possess the knowledge to understand the data you have collected. Data is useless if you do not know how to manipulate it and produce useful models for your business.

  • Improvisation Decision Making

The idea is to adapt to the situation as it evolves. The major difference between data-based and improvisation is that improvisation does not too far behind. The philosophy is that each year will be different. As such depending too much on past experiences becomes is an ineffective way of decision making.

Improvisation can perfectly be demonstrated by the effects of the coronavirus Covid-19 pandemic. While businesses and professionals had made plans based on data, the pandemic disrupted the plans. Natural disasters and political turmoil also cause businesses and individuals to improvise instead of relying excessively on data.

The Best Decision-Making Model

There are situations where each of the methods is best suited. The two approaches can also be merged or used alternately based on prevailing circumstances. A business should also develop operational models based on the two methods. Since it is impossible to predict the future the two methods can be used interchangeably.

It will be imprudent to ignore data. At the same time, the data might not be available to cover the prevailing circumstances. It is upon businesses to find a common ground when making business decisions.

Data-Driven or Improvisation Strategy?

DIGITAL MEDIA SERVICES

close
Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.