In this globalization era, expanding your sales into international markets is important. E-commerce provides limitless opportunities in this regard. You can market your product with an effective localization strategy, making it compatible with customers’ needs and wants. Furthermore, effective translation helps to design and deliver an astounding experience for local customers.
Creating an eCommerce Localization Strategy
Here are some points for creating an eCommerce localization strategy.
Knowing your product worth in other markets
If you want to grow your business, analyze your product. Is your product suitable for other markets? If you make the UK s flag, you will not get any profit by selling it overseas. On the contrary, any wide-appeal product is natural for e-commerce. You need to look at what your competitors are doing internationally and try to know their success stories. It will help you in making your E-commerce localization strategy. It would be best if you also looked outside the box. Is your product hold additional value in that specific region or culture?
Identifying Specific Market Opportunities
You must be aware of some un-potential markets, but you should take some time to seek potential markets and opportunities where you have already served. For example, if you start advertising in the French market, will you be able to reach a local audience? You must take the services of international market consultants or marketing planners to give you insights about local and regional sensitivities. They also help you know market trends and specifics like local regulatory concerns.
Customer Experience Personalization
Individual preferences are very important in website personalization. Great e-commerce giant Amazon follows individual preferences. Sometimes customers receive a targeted offer because of their browsing behavior or personal information, for example, birthday. This is called website personalization. If website personalization is done well, it will help you market and sell products, leading to customer satisfaction. It will also help to increase brand loyalty and repeat business.
Enhancing Brand Loyalty
When customers are treated well by your company even after sales, they feel invested in your company. Positive word of mouth by them leads to more customers. You must prepare and execute local Language, marketing campaigns, social media pages, text, and phone support. It will help you fulfill the needs and wants of customers in various markets you want to enter.
If the customer searches for you online and doesn’t find you, it is time to launch an e-commerce strategy. To be a visible online implementation of SEO (Search Engine Optimization) is important.
For potential customers to be attracted, SEO should be localized. SEO localization requires in-depth knowledge of cultural sensitivities so that phrases, words, and jargon can be easily used in online searching.
Follow the local rules to interact with clients.
You should know how to address customers when they log into your website. Every culture has different norms and values that follow a different formality level. Eastern clients require formal communication, while Western clients demand informality. You need to have all profiles of customers in your e-store to feel at home and secure.
Do it correctly on Social media.
Social media is all about communication. Without doing it correctly, you cannot post according to your target audience. It cannot be assumed that every customer is on Twitter and Facebook. Different cultures and societies need different treatment, and in the case of social media, creating an eCommerce localization strategy is very important.
Localized Content to build Customer trust
For creating an eCommerce localization strategy, certain statistics must be examined.
- People who read reviews and ratings before buying anything are 70%
- The number of people who feel comfortable after reading consumer reviews is 71%
- The number of people who read positive product ratings and reviews and they like to purchase your product is 63%
- Customers’ reviews bring a 74% increase in product conversion.
People give preference to their acquaintances, so it is important to deliver reviews and ratings in their native Language.
Mobile Application Localization
In this era of digitalization, millions of people around the globe are using mobile phones, and mobile shopping is rapidly enhancing around the globe. People are using mobiles to make online payments. To enter a potential market, you must survey how many customers use mobile applications to buy products and make payments. If so, you must make a localized m-commerce application that fulfills customers’ needs and demands.
Payment in own Language
Your shopping cart should be flexible and should convert money. Furthermore, research should be done on different local payment solutions. Every market has a different checkout process.
An E-commerce localization strategy is the step to reaching international markets. Investing your time and money in localization will ensure you reach your target audience.