In this era of globalization, it is important to expand your sales into international markets. E-commerce provides limitless opportunities in this regard. With an effective localization strategy, you can market your product, making it compatible with customers’ needs and wants. Furthermore, effective translation helps to design and deliver an astounding experience for local customers. Here are some points for creating an eCommerce localization strategy.
Knowing your product worth in other markets
If you want to grow your business, analyze your product. Is your product suitable for other markets? If you make UK, s flag you will not get any profit by selling it overseas. On the contrary, any wide appeal product is natural for e-commerce. You need to look at what your competitors are doing internationally and try to know their success story. It will help you in making your E-commerce localization strategy. You also need to look outside the box. Is your product hold additional value in that specific region or culture?
Identifying Specific Market opportunities
You must be aware of some un-potential markets but you should take some time to seek potential markets and to seek opportunities where you have already served before. For example, if you start advertising in the French market, will you be able to reach a local audience. You must take the services of international market consultants or marketing planners to give you insights about local and regional sensitivities. They also help you in knowing market trends and market specifics like local regulatory concerns.
Customer Experience Personalization
Individual preferences are very important in website personalization. Great e-commerce giant Amazon follows individual preferences. Sometimes customers receive a targeted offer because of their browsing behavior or personal information for example birthday. This is called website personalization. If website personalization is done well, it will help you in marketing and selling products which will lead to customer satisfaction. It will also help to increase brand loyalty and repeat business.
Enhancing Brand Loyalty
When customers are treated well by your company even after sales, they feel invested in your company. Positive word of mouth by them leads to more customers. You need to prepare and execute local language, different marketing campaigns, social media pages, text, and phone support. It will help you to fulfill the needs and wants of customers in various markets in which you want to enter.
If the customer searches you online and doesn’t find you then it is the time to launch an e-commerce strategy. To be a visible online implementation of SEO (Search Engine Optimization) is important.
For potential customers to be attracted, SEO should be localized. SEO localization requires in-depth knowledge of cultural sensitivities so that phrases words and jargons can be easily used in online searching.
Follow the local rules to interact with clients
You should know how to address customers when they log into your website. Every culture has different norms and values which follows a different level of formality. Formal communication is required by Eastern clients while west clients demand informality. You need to have all profile of customers in your e-store to feel at home and secure
Do it correctly on Social media
Social media is all about communication. Without doing it correctly you cannot post according to your target audience. It cannot be assumed that every customer is on Twitter and Facebook. Different cultures and different societies need different treatment and in the case of social media, creating an eCommerce localization strategy is very important.
Localized Content to build Customer trust
For creating an eCommerce localization strategy, there are certain statistics to be looked upon.
- People who read reviews and rating before buying anything are 70%
- Number of people who feel comfortable after reading consumer reviews are 71%
- Number of people who read positive product ratings and reviews and they like to purchase your product is 63%
- Customers review bring a 74% increase in product conversion.
People give preference to their acquaintances so it is important to deliver reviews and ratings in their native language.
Mobile Application Localization
In this era of digitalization, millions of people around the globe are using mobile phones and mobile shopping is rapidly enhancing around the globe. People are using mobiles to make online payments. In order to enter a potential market, you need to do a survey to see how many customers use mobile applications to buy products and make payments. If so you need to make a localized m-commerce application which fulfills customers’ needs and demand.
Payment in own Language
Your shopping cart should be flexible and should convert money. Furthermore, research should be done on different local payment solutions. Every market has a different check out process.
Ecommerce localization strategy is the step to reach international markets. Investing your time and money in localization will make sure that you reach your target audience.
Creating an eCommerce Localization Strategy