With the help of a lead generation funnel, you’ll be able to identify your most qualified leads, find out where they are in the lead gen process, and outline the ways in which you can move leads down the funnel and convert them into paying customers.
Although a lead generation funnel is a vital piece of digital marketing, it is highly overlooked, and only 32% of businesses have developed one of their own.
The aim of the infographic below is to give you a deeper understanding of the lead generation process and best practices to create a lead generation funnel that will work for your business.
Lead generation includes a thorough process that, if done right, can bring spectacular results in a short duration. This process is also called Lead Generation Funnel.
According to Salesforce, 68% of companies have not identified or attempted to measure a sales funnel, and the same survey showed that a whopping 79% of marketing leads are never converted into sales. Thus, without an effective lead generation funnel, it’s nearly impossible to generate high-quality leads and convert them into sales.
Having deep insights into the process and stages behind a lead generation funnel are crucial for sales and marketing teams to effortlessly optimize campaigns and ensure these leads progress from the end of the funnel as customers. Thus, your funnel will definitely perform better, if you have a profound understanding of your clients’ needs and their journey from a lead to a customer.
Your lead generation funnel should help drive potential customers from attention to action.
The infographic below will give you invaluable insights that will help you understand the lead generation process as well as an overview of tips and best practices to make the lead generation funnel work for your brand and your business.